LONDON – BBC Worldwide, the BBC’s commercial arm, has signed a distribution deal with Blinkbox to supply the online video service with 300 hours of British TV favourites, including ‘Doctor Who’, ‘Top Gear’ and ‘Gavin and Stacey’.
LONDON – ITV1’s ratings bombed last night when it aired a Champions League qualifying match between Greece’s Panathinaikos and Spain’s Atletico Madrid, giving it an audience share of just 7.4%, according to unofficial overnight figures.
NEW YORK (AdAge.com) — In an era when marketing strategies seem more complicated than ever, author Jonathan Cahill is selling simplicity. And he backs it up with 115 case studies. Prior to opening his own London firm, Spring Marketing Innovation and Research, Mr. Cahill spent 30 years as an ad man with major agencies in the U.K. and Italy. One of his conclusions in his recently published book, "Igniting the Brand: Strategies That Have Shot Brands to Success," is that marketers and their agencies are trying so hard to devise strategies that they often look right past simple truths.
I like this shit, don’t you? Advertiser: MTV Advertising Agency: Brother Buenos Aires – Escuela de Creativos General Creative Directors: Diego Castillo, Ricardo Corsaro Regional Director: Mauro Suárez Creative Directors: Daslav Maslov, Ricardo Salamanca, Carlos Muller, Pato del Sante Art […]
LONDON – Mindshare has bolstered its planning department with the appointment of Anthony Swede as strategy director.
LONDON – Regional publishers’ association The Newspaper Society has written to the minister for local government, Rosie Winterton, to highlight concerns about local council’s publications.
LONDON – The Office of Fair Trading is launching an investigation into targeted advertising and will be looking in particular at price comparison sites.
LONDON – Future, the special interest publisher, is launching a new magazine, World of Warcaft: The Magazine, in partnership with Blizzard Entertainment.
LONDON – T.G.I. Friday’s has redesigned its website and launched a summer campaign to increase the number of families visiting its restaurants.
LONDON – The Office of Fair Trading is to investigate the impact of potentially misleading ads on consumers, with particular focus on the use of personal information in online advertising.
LONDON – Sesame Street Workshop, the non-profit group behind the eponymous TV show, will air a special programme to help American children cope with the recession.
OPINION – The downbeat assessments of Reader’s Digest’s prospects – and those of other venerable publications Time and Newsweek – are simply wrong. Take an article headlined ‘Reader’s Digest goes into hospice’ on a website called 24/7 Wall Street.
LONDON – Cooliris, a tech company that claims it can turn web browsing into a cinematic experience, has packed its technology into a banner ad; a move that threatens to breathe life into online display.
LONDON – Twentieth Century Fox has begun a major push for James Cameron’s $247m (£149m) blockbuster 3D film ‘Avatar’, taking out ads to flag up a 15-minute teaser trailer which will run online today and in a 3D version in cinemas tomorrow.
NEW YORK – CBS has teamed up with Pepsico to run a wafer-thin video ad within Entertainment Weekly magazine that promotes the network’s autumn TV line up and Pepsi Max .
LONDON – Whole Foods, the organic food retailer, has come in for criticism from America’s left after its CEO 8 Founder John Mackey criticised Barack Obama’s healthcare reform plans.
“Wrong Sound, wrong image.”
Advertising Agency: Z Mexico
Chief Creative Officer: Raúl Olvera
Executive Creative Director: Cristian Rocha
Creative Directors: Sergio Sharpe, Carlos Martínez
Art Directors: Pascual García, José Carlos García
Copywriters: Sergio Sharpe, Luis Fernando Sánchez
Photographer: Víctor Deschamps and Shutterstock
LONDON – London commuters suspecting they might have been robbed should check twice before raising the alarm, as TalkTalk runs a campaign to distribute £100,000 by reverse pick-pocketing.
Une lampe au design simple et efficace imaginé par David Wykes and Benoît Colette. Un travail fortement inspiré par les différentes caractéristiques du trombone. Cette lampe de bureau est pliable et se transforme à volonté. Plus d’images dans la suite.
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