LONDON – Brian Gibb, a director of fixed-fee specialist VCG, believes creativity in sales promotion is no longer just about producing great themes and exciting visuals. In the current economic climate, he says, creativity in the ‘engine room’ is becoming just as vital.
LONDON – As confectionery brand Maoam conducts a sampling campaign for a new line, what could be better publicity than an outraged letter to the Daily Mail about its “smutty” packaging?
LONDON – Shopping channel QVC and IPC Connect has tied up to run a three-month partnership campaign in Woman magazine.
LONDON – The London Evening Standard attracted on average 15,000 fewer readers per issue in the 12 months to July 2009 compared to the previous year, despite a multimillion pound rebrand and repositioning by new owner Alexander Lebedev, according to the National Readership Survey published today.
LONDON – The BBC Archive is launching a free online collection of documents, images of recordings dating back to 1939 and the outbreak of war as part of the broadcaster’s plans to mark the 70th anniversary of World War Two.
LONDON – Woofer, a ‘macroblogging’ website dubbing itself the ‘anti-Twitter’ is inviting users to shed their 140-character shackles and really speak their mind, at a minimum of 1,400 characters at a time.
NEW YORK (AdAge.com) — As it expanded in China, a country whose consumers were not used to carbonated sugar-water drinks, Coca-Cola heavily pushed its Minute Maid orange juice brand. And five years later, it's selling more than a billion bottles a year and sales continue to increase by double digits despite the recession. Meanwhile, the brand's latest user-generated digital campaign has received more than a quarter million video and photo submissions in the first few weeks after it launched. Ad Age's Normandy Madden interviews Andres Kiger, Coke's senior director of marketing in China.
LONDON – STV Group, operator of Scotland’s ITV franchise, suffered a slump in pre-tax profit to £700,000 in the first half of the year, down from £4.5m a year earlier.
NEW YORK – US cable TV operator Time Warner Cable has become the latest pay-TV company to attempt to extend its reach to the internet with a service which will include content from BBC America, CBS and Discovery.
LONDON – DM services and print group Communisis plc today said its chief executive Steve Vaughan is to leave the company as profits tumbled 78 per cent in a “disappointing” six months for the Leeds-based firm.
LONDON – DM services and print group Communisis plc today said its chief executive Steve Vaughan is to leave the company as profits tumbled 78 per cent in a “disappointing” six months for the Leeds-based firm.
The end of Big Brother and thelondonpaper, WPP’s results, a major new contract for Five and a new digital division at IPC are up for discussion in the Media Week podcast with Media Week’s Steve Barrett and Tristan O’Carroll.
LONDON – UTV, owner of TalkSport, Sport magazine and the ITV Northern Ireland franchise, posted a pre-tax profit of £11m in the first half of 2009, down from £15.4m last year.
LONDON – Haribo sweet brand Maoam has come under fire for wrapper illustrations in which one consumer interpreted as depicting pieces of fruit engaged in ‘carnal encounters’.
LONDON – Orange has acquired digital sales network Unanimis in a bid to boost mobile and internet ad sales.
LONDON – Girls Aloud singer Cheryl Cole is partnering with L’Oreal Paris to front the launch of a range of beauty products specifically targeting the UK market.
LONDON – Tullo Marshall Warren (TMW) has appointed Maxine Briggs, the former editor of Asda and Sainsbury’s customer mazines, an editorial director to head up its customer-publishing arm publishingtmw.
LONDON – RichTweets is a new Twitter app that lets users enhance their tweets by adding a range of colours, images, videos and even widgets.
LONDON – RichTweets is a new Twitter app that lets users enhance their tweets by adding a range of colours, images, videos and even widgets.
LONDON – Haribo sweet brand Maoam has been slammed by a parent after he noticed wrapper illustrations appeared to depict pieces of fruit engaged in sexual activity.
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