At the risk of using up Steve’s bandwidth, let’s talk scam, the “other” four-letter word blowing up big this week. So there’s a TV spot to go with the real fake WWF ad (After the jump.) Read the reactions here, here, here and here.
LONDON – CampaignLive brings you a collection of print and TV ads from the most regular flaunters of advertising regulations.
LONDON – Digital agency i-Level is making a play for part of the Central Office of Information (CIO) media planning and buying account by teaming up with media agency Starcom.
LONDON – ITV has sold the format of its police drama series ‘Prime Suspect’ to US broadcaster NBC for an undisclosed sum.
Une installation interactive de l’environnement, basée sur une réaction humaine et sonore. Le tout développé dans une chambre de l’hôtel The White Hotel. La pièce devient alors vivante et colorée. Une vidéo à découvrir dans la suite, sur une bande son de Ratatat.
LONDON – YouTube is negotiating with several Hollywood film studios as part of a plan to charge users to stream movies online, in a bid to lure major advertisers eager to position their brands next to the website’s new-found professional content.
NEW YORK – Drug manufacturer Pfizer has been hit with the largest criminal fine in US history after it was found guilty of illegal marketing its painkiller Bextra.
A video from Cisco that is around the beginning of the world with Adam and Eve and the Apple. A good way to make advertising for Apple which has the appropriate logo… Advertiser: Cisco
LONDON – British Airways is launching its biggest above-the-line marketing drive for two years in a bid to revive flagging consumers and business passenger numbers.
LONDON – British Airways, which in May announced record financial losses, is this week launching its first new TV brand work for more than two years.
LONDON – Honda has bolstered its European advertising roster by appointing Grey London to work on a new brief.
LONDON – The Financial Services Compensation Scheme, the government programme to compensate savers who lost money with a collapsed bank, is holding a pitch for its £4 million communications planning and creative accounts.
LONDON – Carolyn Carter, the chief executive of Grey Group EMEA, is to step down from her role after more than 20 years at the network.
LONDON – A trio of campaigns has made Grey London the most shortlisted agency for this year’s IPA Effectiveness Awards.
Terminou há pouco o segundo e último dia do ProXXIma 2009. Uma enxurrada de conteúdo interessante para quem gosta de reciclar alguns conhecimentos.
Apesar de não ter tido algo absolutamente novo e alguma receita infalível para o sucesso proeminente de nossas idéias e investimentos, um evento como esse, que considera a importância de debater questões do futuro, nos propicia momentos de dúvidas, incertezas e reflexões totalmente válidas. Sair de lá sem ao menos nos questionarmos de uma coisa ou outra, significa que o evento não conseguiu condizer com seu real propósito: espremer a nossa “cachola”.
A grande maioria dos palestrantes e painelistas se prenderam em abordar principalmente as mudanças de hábitos do consumidor; o que já era meio esperado. Achei que faltou dar um pouco mais de ênfase na pluralidade dos contextos apresentados durante o evento, apesar de alguns temas serem um pouco distintos.
De qualquer forma, ficou mais do claro que a internet e os meios digitais são parte do maior foco dos especialistas e empresas que trabalham marketing, mesmo que as mídias tradicionais ainda sejam grandes centralizadoras de audiência massiva e, de certa forma, respeitável.
A sociabilidade, a participação ativa, a agilidade e a interatividade proporcionadas pelos novos meios de comunicação fazem desse ecossistema tecnológico a “galinha dos ovos de ouro” desse novo momento enfrentado por nós, guerreiros dessa batalha sem fim.
Walter Longo, VP de estratégia e inovação da Y&R, foi feliz quando comparou a Revolução Industrial com a atual revolução na forma como consumimos mídia hoje em dia, fato batizado por ele de “mídiamorfose“. De acordo com Walter, essas são as duas maiores revoluções já enfrentadas pela humanidade até hoje.
E muito está sendo feito para tentar mudar e chegar ao mais próximo do que o consumidor de hoje realmente deseja.
Essa busca pela efetividade de um investimento 100% assertivo, acontece em todo mundo, inclusive no Brasil, de forma experimental. É fato. Vivemos num mundo de experimentos. Contudo, vivemos arriscando, e isso é bom.
Imagina só se tudo nesse mundinho em que vivemos fosse totalmente alinhado, não houvessem dúvidas, transformações e complexidades, o quão chato e sem graça ele seria. Vamos aproveitar que estamos no meio de um vulcão em plena erupção e começar rapidamente a investir neste avanço e superar o medo.
(TrendHunter.com) Marithé + François Girbaud released a visually stunning ad campaign for their Fall/Winter 2009-2010 Act Live collection.
Set to a black background, the ads feature the models flying high with Photoshopped…
Ever wonder why we blog? Or where our insatiable appetite to tweet comes from? How about why we update our Facebook status constantly? To find the answer, let's track back to the theories of a man who never blogged, tweeted or created a Facebook page — though he does have countless Facebook groups dedicated to his genius.
(TrendHunter.com) While most women play dress-up with their girlfriends, a star like Shakira gets the hottest male models to pamper her as she tries on the expensive gowns.
Shakira’s new Vanity Fair shoot features Brazilian…
The holiday season is the time when all guns are blazing in the fight for precious consumer spending and many savvy marketers are starting their holiday marketing programs now. One of the epic battles for holiday spending is between PC (a.k.a. Microsoft) and Mac (a.k.a Apple) and each brand has drawn their battle lines with their respective "crush the competition" campaigns to gain market advantage.
(TrendHunter.com) Famed photographer David LaChapelle has built a career on his surreal, bigger than life images and complex art direction. But he has also captured some of the most interesting and captivating facial close…
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