Why I Love the Humor of the Web


I love the sense of humor and personality of digital. It's that precocious, rebellious adolescent who hits just the right chord in the culture. A lot of the playful spirit comes from software, where names of applications (e.g. Safari) have tended to be colorful and telegraphic (e.g. DropBox) to what they would do. The name draws you in, tempts trial (important in software where you try before you buy), describes the benefit and encourages bragging and sharing of it when you love it.

Vilain Papa gobeur de Flamby en video

Ce Papa fait une tres bonne blague en video a sa petite fille… C’est tres bon ! Un bon viral pour Flambi !

Publicis Groupe invests in global forum for women

PARIS – Publicis Groupe, owner of Saatchi 8 Saatchi and ZenithOptimedia, has bought a majority stake in an organisation dedicated to promoting the vision of women in global thinking called the Women’s Forum for the Economy and Society.

DHL: Turning Page

pagedhl

“International courier service express delivery guaranteed.”
creative describe: Innovation uses magazine particular media form which means a piece of transparent PVC paper will be placed into a magazine and will be printed a DHL worker on both side, Therefore, when you turning the paper the worker can deliver the express mail to no matter Chinese or Japanese customers. By doing this, the fast and reliable international express mail service can be embodied.

Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Copywriter: Chen Rui

Direct marketing used in eight out of 16 finalists in 2009 IPA Effectiveness Awards

LONDON – Direct marketing was used in eight out of the 16 finalists in this year’s IPA Effectiveness Awards, in a shortlist unveiled this morning.

Proximity London wins Carlsberg global launch task

LONDON – Carlsberg has appointed Proximity London to handle the global launch of Eve, its fruit-based low alcohol lager targeted at women.

DM agencies line up for Aviva direct brief

LONDON – Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct marketing account for its investment arm.

GM Taps Amsterdam Worldwide for European Launch of Opel


NEW YORK (AdAge.com) — Amsterdam Worldwide has won launch duties for General Motors Corp.'s Opel Meriva model across 40 European countries. The agency formerly known as StrawberryFrog, Amsterdam, beat out McCann Erickson; Lowe, London; and Delaney Lund Knox Warren & Partners in the pitch.

Teenagers seek advice about online privacy

LONDON – Over half of the 11- to 16-year-olds living in Britain say that young people need advice on how to keep their personal information online private, according to research released by Ofcom.

Newsquest to launch community website network across North East

LONDON – Regional publisher Newsquest is planning to launch a network of community websites for towns, cities and villages across the North East.

Government encourages marketers to provide youth with work experience

LONDON – The Government is encouraging the communication industries to offer school and college leavers more work experience with its latest Backing Young Britain campaign.

I-Level links up with Starcom to compete for £250m COI work

Digital agency I-Level has formed a partnership with Starcom MediaVest Group to compete for the newly consolidated £250m COI media buying brief.

Payment deal signals reinstatement of music videos to YouTube

LONDON – Thousands of music videos will return to YouTube after the Google-owned, video-sharing site struck a new payments deal with the main songwriters’ royalty body.

KidsCo expands into five new markets

LONDON – KidsCo, the international children’s channel owned by NBC Universal, Cookie Jar Group and Corus Entertainment, has continued its global expansion with broadcast deals in Angola, Belgium, Mongolia, Mozambique and Slovenia.

Caution: Your mum is stalking you on Facebook

LONDON – Over protective mums are increasingly using social networks like Facebook and Twitter to keep tabs on their grown up children.

Adidas launches Champions League experiential push

LONDON – Adidas has launched an experiential campaign to drive awareness of the manufacturer’s appointment as the official match ball supplier for the UEFA Champions League.

New John Lewis magazine launched today allows retailer to have ‘conversations with customers that we can’t have online’

LONDON – John Lewis has today launched its new in-store lifestyle customer magazine, John Lewis Edition, to boost loyalty among females aged 35-45.

British Airways launches first major ad campaign for two years – watch it here

LONDON – British Airways, which in May announced record financial losses, is this week launching its first new TV brand work for more than two years.

Classic FM launches national ad campaign

LONDON – Classic FM is launching a four-week national ad campaign to celebrate its 17th birthday spanning press, TV and outdoor.

Google claims recession is over as it eyes acquisitions

LONDON – Google claims the economic downturn is almost over as it reveals plans to make a string of acquisitions to expand its cloud computing operation.