Outdoor trading, Mars-Wrigley media review, 3D TV, Murdoch’s Edinburgh appearance and the latest from IN&M are up for discussion in the Media Week podcast with Media Week’s Steve Barrett, Tristan O’Carroll and Harriet Dennys.
LONDON – The Institute of Direct Marketing is beefing up its online tuition line-up by launching a digital strategy course delivered by author and blogger Dr Dave Chaffey.
(TrendHunter.com) Ever wonder what makes the Tree Man get up in the morning? Are you wondering who the Tree Man is (a man with a genetic disorder causing his body to resemble foliage)? Well, then the ‘Bizarre Big Book of…
Shocking video from WWF to show the impact of the nature… Advertiser: WWF Agency: DDB Brazil
NEW YORK (AdAge.com) — In a potential advance for the forces of paid content, The Economist is introducing a trial program today that lets New Yorkers use their cellphones to order overnight home delivery of the new issue at the regular newsstand price.
…a yellow sousaphone. Everybody! FirstBank of Lakewood, Colorado seems to be doing okay in times like these because they’re spending a lot of money on free. Outdoor executions on interstate billboards, urban locations and backlit airport dioramas.
LONDON – Countrywide, the veranda and glass room specialists, has aired its first DRTV ad today featuring TV and film actor Nigel Havers.
(TrendHunter.com) If skinny jeans and tight pants weren’t enough to make you feel self conscious these see-through Siwy jeans are sure to do the trick. These sheer jeans, called the Sophie Skinny Jean, take advantage of…
Help Andy Murray hit the ball at Radical Messenger. After you sign it first and send it to a friend of course. I think we need a name for the hybrid Facebook-microsite app thing.
We're in crisis mode here at Chez Larry. Owing to a combination of oddly angled overhangs and eaves, my trusty hand-out-the-window weather-prediction system has been rendered nonfunctional. Since late May, I've been forced to rely on outside entities for my forecast needs. So the Big Question has become: Which weather site should I traverse for comically inept forecasts?
(TrendHunter.com) Get ready to be dazzled by this space age-looking bike. Designer Nenad Kostadinov just added the Furious concept to the list of must-have bikes.
This sleek design, with its futuristic and aerodynamic…
LONDON – Virgin Atlantic has appointed Omnicom’s OMD to handle its newly consolidated £25m global media account, ending a two-year relationship with Mediaedge:cia in the US.
A new series of Ready Campaign PSAs has launched, kicking off September's National Preparedness Month. The effort, unveiled Sept. 2, encourages Americans to prepare for emergencies. The campaign includes TV, radio, print, outdoor and Web advertising and was created pro bono by Cramer-Krasselt in conjunction with the Ad Council.
LONDON – The Digital Radio Development Bureau is to be disbanded and incorporated into a new government body, the Digital Radio Delivery Group, which will drive digital switchover.
Agency Indie out of the Netherlands did a series of outdoor placements using a door as central meeting place for Domino’s deliveries. Mmmm. Sand and pepperoni. GET SOME. KInd of a cool idea though to bring the campaign’s idea of delivery to life this way.
LONDON – Capri-Sun, the drinks brand for kids, has launched a series of humouors online films to support its current TV and outdoor activity.
LONDON – Pizza Hut has teamed up with Blinkbox.com to offer its customers a ‘complete night in’ – a marriage between pizza and film, in an online campaign managed by Blue Barracuda.
LONDON – Growth in online marketing investment will be “hampered” by the lack of social media talent coming out of the UK, according to specialist recruitment firm Major Players – emphasising the need for companies to smarten up and get training.
Hey, when’s the last time you hummed you some Cat Stevens? Now you can thanks to T-Mobile’s myTouch 3G with full Google Googleness. (Song: If you want to sing out sing out.) Taking a break from Cougar Zeta-Jones, the battle between wireless carriers and browsers ramps up.
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