Seven Invasions of Privacy We Accept as Commonplace

Advertisers train themselves to gather data. They become such experts at gathering analytics and number crunching that they forget about user privacy. A normal Monday to an advertiser is a user’s breach of privacy, but companies are using that data in new and creative ways. There is a certain etiquette to dealing with user information, and not every abuse is frowned upon.

If you’re interested in this fascinating phenomenon, read on for invasions of privacy that users have learned to turn a blind eye to.

Facebook

Facebook has notoriously acted in favor of transparency on the user’s behalf. According to Facebook, the age of privacy is at an end. The ulterior motive is to categorize user behavior and sell that data to advertisers, who market products based on interest and demographic. Still, users login to Facebook daily to exchange messages in a public environment.

Gmail

Gmail reads our email in order to serve ads to us. This breach of privacy is now commonplace and is accepted as part of the “free” quality of Google apps. Considering the amount of users on Gmail, and other major email providers, it becomes difficult for the individual to shift his email to a private account. He has to deal with spam filters and email authentication tools he may not understand how to configure.

Malware

Malware can compromise a computer and leech data about a user without his consent. These low points of entry are part of any serious assessment of security risk management. Malware drains a computer’s performance, and can create holes for exploits that steal more information. It’s important to have a robust security suite designed to protect your network from intrusion. More than that, you need security that learns from each threat it detects and adapts accordingly.

This type of protection is called deep protection for businesses and, according to experts, “Recent advances in command and communication (C&C) response help you stop suspicious behavior before your intellectual property is compromised. With in-depth intelligence about your attackers, you can shut them down.” (Source: www.trendmicro.com)

Cookies

Cookies track browser behavior and report it to third parties. If you don’t like the idea of someone snooping on your browsing habits, you should surf the web with cookies disabled by default. There are certain instances where cookies can be helpful, like trusted websites, but you should fall back on a third-party password application to manage your login credentials. We commonly use cookies to track our many logins; password management applications remove that issue.

Retail Tracking

Retail stores are tracking more than what people steal from stores. Apple stores will deploy a new technology called iBeacon that triggers events based on a customer’s GPS location. The Apple Store application already knows when users have entered an Apple store, the GPS technology will tell associates where the user is located for more personalized help. This level of retail tracking will become commonplace as time goes on, with apps designed to remind us to use coupons. Soon our shopping lists will tell us in-store locations for items, and help us navigate aisles faster.

The NSA

The reveal that the NSA is spying on citizens at home and abroad stunned the world, but has largely faded from public discussion in America. Perhaps this is due to the public’s short attention span, or maybe it is because the measures are considered critical to national security. Whatever the case, the revelation appears to be a part of culture now.

Google Maps

Google Maps has created a stir in the privacy world as the service has tried to provide a deeper “street view” experience. Map has been the subject of litigation in London and America, where breaches of privacy range from faces to license plates. Some people just don’t like the idea of others having the ability to see their home from the web. Yet we have trained ourselves to use the service for navigation, and would regret the lack of convenience. It’s that convenience that gives way to privacy breaches.

Are there other egriegous security breaches that we have given a hall pass to? What does the future have in store for a population who willingly surrenders its privacy?

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Three Ways to Protect Your Identity and Stay Safe During a Video Sharing Session

Research studies confirm that over 20 percent of Americans have used the Internet to make video calls, according to Mashable.com. You might be impressed by this figure and even feel comfortable with engaging in video calls and chats even more with your friends, relatives, coworkers. and even complete strangers because of it. However, you need to also remember online video chats and conferences are also attractive and interesting for cybercriminals and computer hackers as well. There are six different ways you can stay safe and secured whenever hosting a video sharing session online.

Understand the Terms of Service

One of the most effective ways that you can remain safe and secured through an online video sharing session is to take the time to study the terms and conditions of the website or application that you will be using first and foremost. Keep in mind that the terms of service may change drastically from one company to the next. When it comes to such key areas as intellectual property, privacy rights, and the overall handling of the footage saved and stored within their respective online databases, you need to make sure that have all of your questions answered and concerns addressed before proceeding any further, according to Safety Web.

Do Not Forget about the Public Exposure

Another great way to maintain safety and security when it comes to video sharing through the Internet is to keep in mind that everything you post will become immediately available to the rest of the world. Even though there are ways to maintain online privacy, once you decide to involve yourself in the wide world of video sharing online, there truly is no such thing.

When you are posting videos within your social media profiles, for example, you are never going to be in complete control over that content. Chances are that the terms of those sites don’t provide perpetual access and, in some extreme cases, may even claim ownership and rights over that footage. Therefore, keep in mind that what you share online through your video camera can easily be controlled by someone that you have never met before without your permission, according to Live Science.

Pay Close Attention to Your Setting

In addition to remaining mindful of public exposure and terms of service, you also need to pay close attention to your background and the overall setting of your online video sharing sessions. You may not realize it. but your background can reveal much more about you than you think, especially if it is closely analyzed by a person or company that is focusing on every single detail that is provided.

Even if you do your best to encrypt the data that you share online and use a fake name when connecting with other people through your computer or mobile device, a minor detail that is overlooked in your background can completely nullify all of that. For example, popular landmarks, road signs, pictures and photographs, and even specific types of branded apparel and merchandise can reveal your location as well as your overall identity, according to Connect Safely.

The Bottom Line

Hosting an online video sharing session personally or professionally offers a host of advantages and benefits to the average consumer. You can efficiently communicate with as many people as you want regardless of where they are geographically located around the world within a matter of a few seconds by using this type of technology. However, if you don’t follow the steps covered above to protect your identity and remain safe, you could very well live the rest of your life regretting that you ever decided to share anything online in the first place.

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10 Reasons to Try a Website Analysis Report Since Your Website Is Not Performing

A lot of websites are created and then left to operate without review. While many websites perform just fine, it is the websites that are constantly audited that eventually return a higher ROI to the owner. A thorough website analysis report can tell you a lot about your website, including errors that are costing you conversions. Even if you don’t feel your website needs a review, consider why some of the biggest websites on the Internet do quarterly reviews.

They’re Inexpensive
Some analysis reports can be costly, but there are some out there that aren’t. In fact, some companies will offer free analysis reports as part of their membership. If cost is an issue, consider the amount of money you might be wasting not analyzing your site. Errors, poor performance or improper search engine optimization can cost your business hundreds (if not thousands) annually.

They’re Thorough
A website review is thorough and looks at multiple areas. A typical website analysis report will cover areas like search engine optimization, readability, performance, content, navigation and organization, etc. The points a review goes over are things that can take the average website owner days to complete.

They Review Your SEO
Search engine optimization is critical for your website. By using the right keywords and phrases on your site you tell search engines how to index your site. Then, when a user searches based on the keywords you’ve integrated into your website, he or she is directed to your business via the search engine results page.

A thorough analysis can review your website’s use of SEO. It can make sure you’re using the proper techniques based on the latest search engine releases (such as Google’s Panda, Penguin or Hummingbird updates) and can also make sure you’re not committing any black hat SEO tactics. With the right analysis you can see what keywords are working best for your website and what keywords aren’t driving much traffic.

They Find Critical, Technical Errors
Technical errors can hurt your website’s conversion rate. Issues like page errors, dead links, or images that don’t load might turn potential buyers away. A website analysis report looks for these technical errors on your website. They can find errors in your shopping carts, checkout pages and even your blog that are hindering your website and business performance.

They Analyze Your Website Performance
Technical errors can ruin a website, but so can performance issues. Slow-moving pages or poor-quality graphics deter customers from making purchases. Because Internet users are shopping online for convenience and speed, they often will leave a website if it doesn’t perform to their standards. It’s crucial you identify performance issues and fix them right away not only for your conversion rate, but for your brand’s reputation as well.

They’re Unbiased
As a website owner you’ve built your business and site; therefore, you have a biased attachment to your products. A website analysis report is unbiased and takes an objective look at your site. This is important for identifying issues. After all, what you might think is fine a review can prove is turning customers away.

An in-depth website analysis report is something every website owner should conduct. Whether you have an ecommerce site, blog or you just operating landing pages, knowing how your domain is performing helps save you time and money in the long run. As you improve your website you should also conduct a review to make sure your changes still benefit your site. Over time you can improve your site’s functionality and usability — which might give your conversion rate a hearty increase as well.

This is a guest post.

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Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

Seven Mobile Apps Every Advertising Agency Should Pitch To Their ClientsWith smartphones and the Internet, technology has taken off, and people now use it to run their daily lives. Of course, more importantly, people in business have harnessed smartphone apps to run day-to-day operations and get ahead against the competition. With this in mind, here are seven mobile apps every advertising agency should pitch to its clients.

DoubleDutch: The best mobile event app in the marketplace right now. With it you can organize an event and make things easier on attendees and hosts. Whether hosting a small and formal corporate convention, large or small, a business can make the most of it by using DoubleDutch. In reality, old and antiquated ways are going out the door, and a new entrepreneur must understand that by using the right apps such as DoubleDutch. Remember, as a marketing agency, it is important to talk this one up as it will help an individual achieve greatness.

Google Analytics: A small or large business must track website visitors. Otherwise, it is impossible to know which advertising campaigns work and which fail the organization. To get started, one would simply need to download and install this application and then enter their user information. Luckily, this is a free and powerful app that will allow a person to read, in detail, the traffic of his or her site.

CardMunch: For the busy salesperson, it is important to have an app which enables them to save business card information. Gone are the days of stuffing them in pockets and taking them home to a large Rolodex. Now, people will want to use and access this information quickly and without any issue. Luckily, with CardMunch, a person can take a quick picture of a business card and even add the individual on their LinkedIn profile with one click. This is, without a doubt, the best app to save and retain business card information.

Dropbox: Most people already have this program and use it religiously. Simply put, when trying to save files and edit them across the world, a person should use Dropbox. One can use this on their laptop, home computer, tablet or smartphone. Since it is so easy to manage on multiple platforms, a user will have no trouble with this app wherever he or she is.

Evernote: Again, it is pertinent to remain organized while turning a marketing campaign. With Evernote, one can do this without hesitation. To get started, a user would need to download the app, sign up for an account and then start entering information.

TripIT: Often, a traveling salesperson will need to make quick changes to his or her flight or hotel booking. With TripIT, one can access this information easily and without any problems. With this, one can see their reservations and make small changes as needed.

Cisco WebEx: When looking for a comprehensive video chat solution, one should look to Cisco WebEx. With this, people from all over the world can hop on their devices and hold a Web conference. This is a cheap and efficient way for people across the world to work on a project together. Simply put, when looking for the best chat solution, one should download this great app.

With these seven apps, a marketing person can help his or her customers run the best organization and increase productivity.

This is a guest post.

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Demand The Impossible

The historic task ahead.

From Adbusters Blog

This article first appeared on Socialist.org

THE PAST four months of the Occupy Movement have brought the American left to new heights. For the 99 percent, who represent the vast majority of the world’s population, the Occupy movement was long overdue.

Occupy has been a podium from which muzzled mouths have made a militant microphone. From this platform, we have mic-checked the 1 percent, and finally, it seems that we have found a voice of our own.

As with any movement, Occupy has fostered an internal debate about what tactics are necessary to take the movement forward. It’s an important question that requires careful consideration of the relation of social forces at play, the existing support outside of the movement and, perhaps most importantly, what possibilities lie in front of the movement–that is, the tangible goals the movement can set for itself.

Some Occupiers feel strongly that the movement should demand absolutely nothing from the economic and political system it’s rising up against. After all, the argument goes, the strength of the Occupy Movement thus far has been its potent indictment of the ruling class, coupled with its refusal to make any discernable demands or empower any official spokespeople.

However, by taking direct aim at the relationship between capital and the state, Occupy has raised the issue of class struggle in the U.S. That gauntlet having been thrown, the question in front of the movement is how to advance the interests of its class: the 99 percent.

In a sense, Occupy has diagnosed the ailments of the American political system, but hasn’t yet prescribed any cures. Having raised the level of political awareness, the movement must now fashion class consciousness into political action.

This task cannot be accomplished by maintaining a dismissive attitude toward the 1 percent and the state that represents them, or by failing to articulate demands against them, but by equipping ourselves with the political tools necessary to develop our movement.

To the ruling class, Occupy has been aggressive, but maddeningly oblique. “What are the demands?” Who are the leaders?” the fat cats of high finance ask. Occupy’s tactics have certainly been effective: the ruling class stretched itself thin to receive Occupy’s attack, overcompensated violently and exposed its ideological flank.

The legitimacy of the system failed, revealing its true nature. The democracy of the 1 percent is a sham; their police are but armed mercenaries. Their rebuttals to our encampments: Sanitation! Safety! Security! They are pale cover words for: Repression! Repression! Repression still! As if we are to believe that suddenly they care for the people who live every day of their lives in squalor and crime.

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THE OCCUPY Movement should be least concerned with what the 1 percent thinks of us, and only concerned with what the 99 percent thinks about us. And to this end, we do need demands, not to explain ourselves to the 1 percent, but rather to anchor Occupy in the daily lives of the people whom we aspire to involve in our movement.

The exposed hypocrisy of the ruling class has provided us with a blank slate. We can leverage the capitalist state’s claims to democracy against their determination to squelch free speech and the right to assembly. We can fashion the violence of the police into a tool revealing the true nature of the armed thugs “policing” our streets.

The state is the executive board of Wall Street, but Occupy is the anvil of the people. We can build our base. We can craft a culture of the 99 percent to counter that of the 1 percent. We have the ability to forge our movement into a hammer that can shape a new reality.

But what is needed to advance our movement to these bold new positions? Again, Occupy’s tactics have been effective so far, but we must anticipate that the ruling class will adapt. The coordinated repression against encampments nationwide speaks to this–as well as the 1 percent’s penchant for answering a challenge with blunt force.

Just as we must continue to challenge the 1 percent, we must also do so on a radically inclusive basis with concrete politics rooted in our daily lives. This means formulating demands and crafting slogans. However, some feel that to propose demands is only to legitimize the status quo. Take, for example, the arguments put forward by Deric Stingh in a recent Occupy Chicago DIY publication The Supplement:

Some of us have spontaneously conjured reformist schemes trying to divert us back into the very status quo we rebelled against, speaking in the voice of the Masters, “The Occupy Movement needs to have a set of concrete demands.” By doing so, we will “explain” and “justify” to “mainstream America” our actions. This is fatuous, a false prerequisite and a reflection of the poverty of imagination. These reformist schemes have been expressed in seemingly innocuous forms like “Tax the rich” or “Where’s our bailout?”

This, however, is a misstep made all too often in the movement. We can draw new people into the movement not just with our opposition to the 1 percent, but also with a message that has the potential to resonate within the awakening consciousness of the 99 percent.

In the U.S., the Occupy movement has attracted a vast layer of supporters who are not yet involved. What is needed to activate them? Politics! Not in the abstract. But concrete. With demands we can demonstrate to all the soulful refrain of the Paris Commune: “Our interests are the same.”

Furthermore, the demand of “Tax the rich” implicitly operates beyond the scope of this current capitalist economic system. This demand represents a dialogue of wealth redistribution beyond the scope of the 1 percent’s project of capital accumulation.

Likewise, the rallying slogan of “Where’s our bailout?” directly calls into question the bank bailouts of 2008 and begs the question of why the 99 percent were expected to sacrifice under this tremendous recession, while those responsible for crashing the economy have raked in billions of taxpayer dollars.

“Where is our bailout” is a fair statement in favor of both wealth redistribution and for a just and equal society. After all, let’s consider what kind of government would enact these demands: a government comfortably ensconced in the pocket of the 1 percent, or a government of the people?

This isn’t a question of asking for table scraps from the 1 percent–this is about taking a stand on issues that directly impact our lives. Giving the proverbial bird to the existing power structure in the face of unbearable living conditions the world over isn’t enough at the end of an equally unbearable day.

Remember that demands for reforms may also germinate broader, more radical platforms. Rather than dismiss them as the murmurs of sold-out activists lacking imagination, the sincere left must claim these slogans and demands for our own, infuse them with radical politics and demand greater concessions still. Will the 1 percent not concede? Then we will continue to expose them! This is our political legacy: fight for reforms to realize our collective strength and power in struggle, then continue on to actualize our revolution.

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CAN THE historic task in front of Occupy be accomplished in its current form? It cannot. This presupposes a unity that the heterogeneous ideologies that flow under the surface of the movement have yet to achieve. Occupy rests across a spectrum of politics ranging from liberal to radical, from revolutionary to reformist. Some activists are still developing their political opinions, while others carry the blueprint for a new society.

Despite this broad spectrum of views, Occupy has gone from public square occupations to attempted general strikes, from skirmishes with police to national days of action against police repression.

It is necessary to articulate demands, and grievances that are bound under a unified set of independent political principles. We cannot ignore the 1 percent–who control the media, poison our skies and seas, and whisper consumer nothings in our ears. We must topple them–they who oppress us as people of color, they who condemn us as the poor to ignorance, they who bash us as queer, they who destroy and degrade our earth, and they who have stripped us of our people’s history.

What is needed is a more potent injection of politics, reclaimed history and the fortitude to continue to fight back. We have to heal the fissures of the left–we have to scrape out sectarianism, bandage coalition and promote solidarity. When they beat us back with repression, we will return the blows with democratic organization.

The success of concrete political tactics is measurable. We can see perspectives play out, we can assess our collective actions, and we can structure our strategy to be most effective. “Going off the grid” isn’t an option; we have to face a brutish system that wants us to lose.

There are tangible ways to measure our progress–student activity, the involvement of organized and unorganized labor, and the activation of sympathetic, community support. All of this is made possible with politics.

Dearest Customer, You’re Really Just a Target of Some Brand’s Accountability Strategy

Can TV adjust itself to the realities of direct marketing? TV doesn’t have much of a choice, experts say.

Advertisers continue to demand greater targeting and accountability as the growth in Internet advertising heats up competition for budgets.

Comcast and Starcom MediaVest now have some data to push things in that direction. Conducting a 16-month study, they found that households that had TV ads targeted to them were about a third less likely to change the channel than those that were shown traditional ads.

Sounds like a “duh” moment. But I’m sure it’s important and all that.

[via The Wall Street Journal]