Hasta La Creative!

Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the ongoing saga for Jack Link's beef jerky, the hirsute man-beast gets punked yet again—three times, in fact, in new TV spots from longtime agency Carmichael Lynch. He's just come out of hibernation, so his back story goes, and roams too close to civilization, where he's an easy target for public humiliation. He gets "beautified," doused with slop and hosed. Who could resist? Retaliation, which has become a hallmark and creative flourish of these ads, ensues. Those folks will never learn. More spots and credits below.

CREDITS
Client: Jack Link's
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director, Art Director: Brad Harrison
Senior Copywriters: Tim Blevins, William Bloomfield
Director of Integrated Production: Joe Grundhoefer
Senior Content Producer: Freddie Richards
Content Producer: Tara Mulholland
Director of Business Affairs: Vicki Oachs
Director of Account Management: Andrew Dauska
Account Director: Holly Wheeler  
Account Manager: Sofya Guterman
Account Leader: Andrew Pautz
Senior Project Manager: Elizabeth Charron                                            

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor         
Director of Photography: Mattias Rudh

Editing House: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Postproduction, Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza
Music House: Black Iris

Sound Design: Francois Blaignan, Joel Waters

Audio Mix: Lime Studios
Mixer: Joel Waters
Executive Producer: Jessica Locke

There's a bunch of genetic meddling going on in the new video game Resident Evil Revelations. It may stand to reason, then, that marketer Capcom would stage a wholly unnatural promotion for its release. The company has created "the world's only blood-filled swimming pool"—good gawd, let's hope it's the only one—and tossed in some realistic-looking entrails and body parts. Then what, you ask? For two days later this month, it will invite people to take a dip in the London pool and search for swag! While bobbing for licensed merchandise in viscous liquid might not be everyone's idea of a good time, Capcom has reason to believe that fans of its horror-adventure franchise will be up to the task. For the last installment, Resident Evil 6, the game developer opened a fake butchery selling human body parts in London's famous Smithfields meat market. For the upcoming stunt, 200 people will have the chance to slog through intestines, brains and torsos under the watchful eyes of zombie lifeguards in a 55,000-gallon pool. (That's the equivalent of 11,327 blood-drained people, for those keeping track.) Goggles and towels will be available for loan, but no word on barf bags.