Mar 10

Under Armour Brought Its Sneaker Dome to SXSW and Added a Few Austin Touches

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Under Armour wants its customers to hover-literally-at the brand’s South by Southwest activation. One interactive portion of the “Hovr House,” named for the brand’s new smart running show, includes jumping on a trampoline and taking a photo of the moment. Since launching the Hovr line in February, Hovr House has toured in Shanghai and Los…

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