May 27

Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood

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Ahead of Father’s Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. 

“When I found out you were coming, it was the happiest day of my life,” the voiceover begins. “A boy. A boy that would love football as much as I did. I waited nine long months, and then you were born. And you gave me the most unexpected surprise.”

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Feb 08

Coca Cola Pledges Support for 2009 Special Olympics

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soi-flag-presentingCoca Cola has always been there for special causes and endorsements. And this year, it is not surprising to find them heading the pack of backers as far as the 2009 Special Olympics World Winter Games is concerned. The Coca-Cola Company is helping to refresh thousands of athletes, families and fans at the 2009 Special Olympics World Winter Games through a wide variety of programs that celebrate the accomplishments of the more than 2,000 athletes with intellectual disabilities gathering here for the Opening Ceremony tomorrow.

“The values of Special Olympics of understanding, acceptance and inclusion are shared by Coca-Cola,” said Muhtar Kent, President and Chief Executive Officer, The Coca-Cola Company and a member of the Special Olympics International Board of Directors. “Giving our associates the opportunity to connect directly with Special Olympics athletes and their families brings those values to life and supports the mission in a meaningful way.”

(Source) Welt Online

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