Agency Recruiting Creatives on Snapchat by Asking for 10-Second Pitches

You are a digital idea ninja, innovating where branding meets emerging technologies. That is to say, you are an aspiring ad creative who likes shooting videos of yourself with your smartphone. That is to say, you are an aspiring ad creative. Rejoice! Now your favorite hobby may actually bear fruit.

DDB Oslo invites you to Snapchat yourself talking about your own genius. You have 10 seconds to sell an idea. That is to say, you have 10 seconds to sell yourself. If a bunch of idea ninjas—i.e., the creatives at DDB Oslo—like your pitch, they will fly you in for a job interview. At one-third the length of your traditional elevator pitch, that may seem like a lot of pressure, or like it would invite a lot of simplistic drivel. But really, we have to credit DDB Oslo for figuring out a way to make sure the spiels stay brief. And if Miller High Life can do it in one second, you can do it in 10.

Then again, the agency is mostly selling itself here. As such, it probably should have followed its own rules. The video explaining the campaign is an exhausting 42 seconds long.

Via Adrants.


    



Arby’s Slayed the Grammys With This Tweet About Pharrell Williams’ Hat

If there was one big winner at last night's Grammy Awards that was even more surprising than Daft Punk getting Album of the Year, it was Arby's scoring the tweet of the night.

The sandwich chain's post about Daft Punk collaborator Pharrell Williams' sartorial selection ("Hey @Pharrell, can we have our hat back?") was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.

To be sure, jokes about Pharrell's hat, which looked borrowed from Smokey Bear, had been flying around Twitter for more than an hour before Arby's made its post. But man, what a post.

Many marketers attempted to tie their brand messaging in with the Grammys, but as you can see in Digiday's roundup, few succeeded. Arby's even merited praise from global brands like Pepsi and Hyundai, which is an odd new level of meta marketing.

But when it comes to responsive marketing to celebrity antics, the best a brand can hope for is a response from A-lister him- or herself. And that's exactly what Arby's got in the early hours of this morning, when Pharrell asked on Twitter, "Y'all tryna start a roast beef?"


    



Bits: Trove Is a Treasure for News Junkies

Graham Holdings, the company left after The Washington Post Company sold its namesake newspaper, is venturing back into news with a new curation and discovery app called Trove.

    



Top Social Marketing Trends to Watch in 2014

Social-Media-Trends-2014.jpg

If the Internet revolutionized the notion of commerce in America, then it was the rise of social media that revolutionized how goods and services are marketed. Yes, not so long ago social media was the next great frontier in marketing. Today, that frontier is all around us.

This notion is hardly lost on modern marketers. However, what is of paramount importance is navigating the ever-shifting landscape of social media to ensure the widest exposure possible. After all, it is only through innovation and staying ahead of the curve that marketers will reach their target demographic across a wide variety of platforms.

And it is indeed a “wide variety.” So with that in mind, here are some current trends that look at all areas of social in order to help marketers craft winning strategies.

Social Media Continues to Grow

Maybe not as quickly as it did in 2010-11, but a recent social media marketing industry report suggests a 3% rise in popularity since 2012. In fact, 86% of business professionals who were surveyed suggested that the major social platforms (Facebook, Twitter, Google+, etc., etc.) were crucial to their operations. Pros are now recommending that marketers fully integrate social into their overall strategy.

This is worth a mention due to the fact that a HubSpot Inbound marketing report found most businesses woefully behind when it comes to social integration. Marketers should move past mere lead nurturing/brand exposure and into the realm of competitive analysis and co-branding opportunities.

Social and Content are Now Linked

Even as recently as last year most people viewed social media marketing and blogging as separate entities. Not so anymore. According to one recent report, 58% of business professionals are currently pushing marketing content through the blogosphere.

Far more telling is that 66% are expected to be doing the same thing next year. The reason for this is simple: it’s far easier to drive traffic to a website with a blog promoted on social channels than it is without one. Also, blogging is a healthy long-term strategy as custom content is valuable regardless of social trends.

YouTube Becomes Social

For many years, most people looked at YouTube for what it was: a popular search engine. YouTube has since evolved into one of the world’s most popular clip sites/social media networks with over 1 billion unique visitors every month. According to industry marketing reports, video is the most popular tactic, and it is why 69% of business professionals are expected to utilize YouTube this year.

The Rise of Podcasting

While podcasting may not be nipping at video’s heels – yet – it is enjoying record growth. At the moment, 5% of marketers have made podcasting part of their current strategy. However, 25% are expected to make it part of their future marketing strategy. That’s because podcasting is just one more way marketers can reach out to those 3.2 billion consumers that own mobile devices.

If this list is any indicator, mobile and social will be inexorably linked for the foreseeable future. Without a solid mobile game, all the social media strategies in the world won’t help today’s marketing pros.

36

This guest article was written by ason Bayless, a professional blogger who gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO agencies in the United States.

3 Social Media Trends to Watch in 2014

social-media-2014.jpg

Now that 2013 is in the history books, marketers the world over are looking back at the previous year hoping to glean insight into what’s to come. And there’s certainly a lot to take into account. 2013 was a banner year as far as social media marketing is concerned, with Facebook reigning as supreme as ever. Although the teen demo bailed in record numbers, presumably to newer platforms that mom and dad have yet to discover.

However, there were a few important shifts in the landscape, as Google+ nipped at the top dogs’ heels and YouTube came into its own as a tried-and-true social platform. There were also more than a few hiccups and hoaxes that saw marketers scrambling and shaking their heads.

More than anything, the clamor of marketers as they hunted for viral content reached a fever pitch and ultimately resulted in a backlash. Although 2014 isn’t likely to see a reversal of such a singular strategy, there are other trends on the horizon, some exciting, some predictable and some downright unexpected.

1. SoLoMo

Social. Location. Mobility. It’s a strategy that moves past those three pillars of digital marketing – content, search and social – and factors in locale. Because while at one time marketers could get by solely on the “content is king” maxim, these days that perfect content will be all the more effective when delivered to just the right location. It’s no secret why the world of e-commerce has glommed onto this strategy. By tracking a prospect’s mobility via smartphone or tablet, marketers can better approximate their habits and tailor content and deals specifically for them — right when they walk into a store or business.

Some 133 million U.S. citizens own smartphones, so modern marketers who ignore the importance of mobile do so at their own peril. To this end, Snapchat seems to be an effective new weapon in the arsenal of many marketers, as it allows brands to add consumers as friends and blitz smartphones with quick images and messages. It’s for this very reason that Snapchat is poised to become one of the more dominant social media marketing tools in 2014.

2. Content Goes Visual

There is something to be said for quality, authoritative content, and it will always have its place in the marketing world. However, image-based marketing campaigns have an engagement rate hundreds of times that of posts which contain only text. Whether its stills, GIFs, infographics or video, images are now the biggest driver of content on social media. Marketers without visual aspect to their content strategy in 2014 are all but assured to be left out in the cold.

3. Google+ Arrives (Finally)

Perhaps previous expectations were too high, and that’s why Google+ didn’t explode in 2013. But just because Google’s social platform didn’t rise to the popularity level of the search engine giant doesn’t mean it isn’t making great strides. As mentioned above, Google+ is climbing every “most popular social networking site” list in cyberspace, and its rise will only continue through 2014. The reason for this is simple: it revolutionized modern SEO by combining it with search and social.

G+ also rolled out a number of new features in 2013 that should pay dividends this year in terms of increased popularity. Between Communities and Hangouts, Google+ users have ever more ways to share content with targeted groups. The platform also has big plans for this year, including streamlined local sharing and better methods of curation and sharing visual content.

The Final Word

Some doomsday predictors envision a 2014 where the pendulum finally swings back the other way and full tech burnout ensues, with folks finally disconnecting for good. It’s an interesting notion as society becomes ever more connected at geometric rates, but it isn’t likely. Our world isn’t a regressive one; the trend of civilization is forever upward. Marketers should keep this in mind when considering how best to integrate their strategy with new technologies and new social media platforms.

This guest article was written by Christopher McMurphy, a marketing aficionado and social media enthusiast. When he isn’t blogging, he’s offering content writing services to those in need.

Man Develops Sweet, Hilarious Friendship With Applebee’s Facebook Page

The Applebee's in Barrie, Ontario, has a Facebook strategy that's familiar for chain restaurants. It posts a lot of images of food and asks the blandest questions imaginable of its 2,000-odd fans. "Who is coming in for an Early Bird Special today? "Which of our burgers is your favorite?" "Happy New Years! Any resolutions that you care to share?"

Chip Zdarsky, a comic book artist, discovered the page when both of his parents liked the same photo of a hamburger, and found it endearingly sad. No one was replying to the questions. So, he figured he would step in and really make friends with the page. Of course, he was making fun of it—but what emerged over months of his "Applebee's & Me" project was a curiously affectionate relationship.

Read below to see the interactions, and check out Digiday's fun interview with Zdarsky, who admits the "politeness in every exchange was just strangely sweet."

Via BuzzFeed and Happy Place.


    

See Denny’s Devilish Tweet to Auburn Fans After the BCS Title Game

Raise a giant Cherry Coke and toast Denny's for this great tweet after the BCS title game—offering distraught Auburn fans a road map for where they can comfort-eat their miseries away on the long drive back home to Alabama. It's great partly because it could have so easily been killed, for perhaps being a tad scornful and for sort of making fun of Denny's as well. In other BCS news, Charmin posted the tweet below—apparently having made peace with almost-profanity after getting spooked by its own famous "Asgard" tweet back in November.


    

How to Avoid the Social Media Stupidity of These Four Brands

spaghettiO_tweet_crop.jpg

Social media is a great place for companies to engage consumers (or infuriate them), gain media attention (sometimes the bad type of attention) and promote their brand (or promote boycotting their brand).

Sure, we’ve all made a mistake or two on social media (just ask Anthony Weiner), but it’s a place where brands need to be extra cautious of what they say.

Here are four companies that have made major social media mistakes – and what we can learn from them. Perhaps you’ve heard of these blunders before but it would seem there can never be enough tutelage in this space.

Gap

The clothing company managed to use two social media platforms at once – and offend using both. While people were trying to survive and keep their family safe during this life-threatening storm, Gap decided to post an insensitive tweet:

gap_tweet_2.jpg

Sure, they mentioned “stay safe!” But connecting this ad for Gap.com and checking-in on Foursquare at “Frankenstorm Apocalypse” was not appropriate during this disaster.

Learn from it: Be sensitive to what is happening in the world – from start to finish. Mentioning those impacted by disaster does not justify the rest of your tweet. And never trivialize a situation even in an attempt at humor.

Tesco

You might not remember this company, but they made national news at the beginning of 2013. This British grocery store was involved in a horse meat scandal – food they sold advertised as beef actually contained horse meat.

Soon after the scandal, Tesco tweeted:

tesco_tweet.jpg

Between the scandal itself and “hit the hay”, this pre-scheduled tweet could not have gone worse.

Learn from it: Pre-scheduled tweets sure are convenient, but they can be disastrous. Take the few extra minutes every day to post your own tweets. Too busy for that? Hire a (professional) social media manager. At the least, be ever vigilant of events that can impact your brand.

KitchenAid

Speaking of social media managers…

During the presidential debate, President Barack Obama mentioned his late grandmother who passed away just before he was elected president in 2008. KitchenAid tweeted:

obama_gms.jpg

The social media manager obviously thought this was his/her personal account. Unfortunately for KitchenAid, more than its 24,000 followers saw this – the tweet gained national media attention.

Learn from it: Be careful who you hire. Sure, anyone can make a mistake, but hire someone (or an agency) with experience and a clean slate. And separate your business and personal social media tools.

SpaghettiOs

Most recently, SpaghettiOs made a foolish mistake. And they should’ve known better from AT&T’s September 11 tweet.

It was the anniversary of the Pearl Harbor attacks. SpaghettiOs decided to remember it with this:

spaghettiO_tweet.jpg

Their mascot with an American flag. Quite patriotic. Or maybe just attention-seeking.

Learn from it: Don’t use every opportunity to advertise. Any publicity is not always good publicity. There is a wrong time and place to promote your brand. In a nutshell, use common sense.

Two Easy To-Dos:

So what’s the best way to engage consumers and gain the right kind of media attention?

Be sensitive – Like what your mother taught you: walk a mile in someone else’s shoes. These serious disasters, like the Pearl Harbor attacks and Hurricane Sandy, might not be devastating to your company, but they are to other individuals. Be generous and offer what you have.

Example: When Fire Island, NY was struck by the Superstorm Sandy, Verizon brought fiber-optic Internet to the city. As a result, the company gained positive media attention.

Respond quickly – Whether you make a major mistake or not, make sure you have an almost immediate response. It’ll show that you care and appreciate their

Example: Jet Blue is known for its excellent customer service, especially via Twitter. The company will help you reschedule a frustrated customer’s new flight, engage with satisfied customers and more – earning them positive attention.

This guest post was written by Michelle Smith.

Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis

The media revolution has come full circle.

To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run a full-page print ad on Saturday consisting of mostly white space and an abbreviated version of a tweet from Times movie critic A.O. Scott praising the Coen Brothers' folk-singer flick. "I'm gonna listen to the Llewyn Davis album again. Fare thee well my honeys," said Scott's tweet.

After the ad ran, Scott wrote, also on Twitter:

Why bother abbreviating a tweet for a print ad, you might wonder? Because the rest of the tweet name checked The Wolf of Wall Street and American Hustle:

According to Mashable, the Academy considers it a no-no for movie ads to mention the work of competitors.

It's a good strategy insofar as it'll earn more attention than the run-of-the-mill movie ad quoting a gushy critic. Beyond the buzz it invites among marketing and social-media geeks, who are sweating whether the use violates Twitter's rules by including content from the platform in advertising without the author's permission, it's really just another newspaper ad—meaning nobody really knows how effective it will be.

The studio's execs missed an opportunity to amp up Twitter enthusiasts further, though, by throwing an "MT" into the layout. Maybe they worried that most of the audience reading the Times in print barely knows what a Twitter is anyways.


    

Ben & Jerry’s Gets It Right With Colorado Marijuana Tweet

ben_jerrys_colorado_marijuana_tweet.jpg

While social media has done wonders form brands in many respects, it has also created a dangerous landscape which is now littered with failed attempts by brands to capitalize on breaking news or trends. Many brands have the best of intentions but most fail miserably.

One such brand that did not fail when commenting on the recent news that Colorado, on January 1, became the first state to allow the sale of marijuana for recreational use to those 21 and over.

Following the news, Ben & Jerry’s tweeted “BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that?” The witty tweet has garnered close to 10,000 retweets.

Leave It to Ben & Jerry’s to Write the Best Tweet About Colorado’s New Marijuana Law

On Jan. 1, Colorado became the first state to allow the sale of recreational marijuana to anyone 21 or older. Sales have become so successful that stores are unable to keep up with the demand. Ben & Jerry's acknowledged that with a tweet on Thursday.

It was retweeted close to 10,000 times, and we're surprised more brands haven't addressed Colorado's newfound freedom. It seems like an appropriate time for Kate Upton and Snoop Dogg's weird Hot Pockets' commercial—full of references to marijuana "I bake everywhere!"—to get some extra play in the Centennial State, or for Taco Bell to revive its "Late Night Munchies" jingle.

And Doritos, Cheetos and Funyuns—we're waiting, you guys.

Via Mashable.


    

Short Film Tells a Teenager’s Story Through His Computer Screen Shots

What we've got in Noah, a 17-minute film that debuted at the Toronto International Film Festival this fall, is a riveting take on our failure to communicate despite Facebook, Skype and all manner of digital engagement.

Suspecting that his girlfriend Amy plans to break up with him and start dating a swim-team friend named Dylan, the short film's eponymous high-school-age anti-hero sifts through her private Facebook messages for clues to what's really going on. Alas, the displays of data that dazzle his retinas do him no favors, and his deftly dancing fingers, so skilled and swift at making pixels pop, fail to find the key. Adrift like his Biblical namesake, Noah can't make the right connections. He misinterprets the information, and his hasty decision to dump Amy has sad consequences.

Made by Ryerson University film students Walter Woodman and Patrick Cederberg, the mildly NSFW story takes place mostly on computer and smartphone screens. But this technique, while visually dynamic in and of itself, is no mere gimmick. It provides an intense, insightful window into the dense, multimedia world that teens—and all of us, truth be told—increasingly choose to inhabit.

Like Noah, we create multilayered online identities through photos, videos, playlists, friend directories and address books. Our cyber-lives are formed from selected bits and pieces of ourselves. We pick and choose what to show and share, hide the darker parts, and often invent details, obfuscate and lie to suit our purposes. We create sophisticated noise—music, memes, IMs, Google and Wikipedia searches—to add "meaning" (and the film weaves in such activity to dizzying, devastating effect).

These shadow worlds, rich in imagery, sound and interactivity, provide the illusion of connection and control. Yet many of us are simply lost. That's a lesson Noah learns the hard way. He winds up on Chatroulette, the Web's last refuge for sorry souls, where a random gal tells him, "The only place you can really have a conversation with anyone—like, an honest conversation with anyone—is just with a stranger in the middle of the night."

It's a line that plumbs the depths to which our psyches can plunge, online or off. What's most disturbing to consider about Noah, perhaps, is the extent to which technology can help us deceive ourselves and perpetuate misunderstandings. Digital media extends Noah's immaturity, walling him off from nurturing contact in a realm of sensory overload.

By spending so much time creating online identities and spheres to inhabit, do we begin to lose sight of who we really are? Perhaps Noah's biggest problem is his failure to communicate with himself. His online excursions lead nowhere because the honest conversation he needs to have is with the stranger reflected in the dark screen, in the middle of the night, after he's finally powered down.

Via Co.Create.

Below, we chat with Woodman and Cederberg about some of the themes in Noah and how they made the movie.

Can you tell me about the genesis of the project? Was it inspired by anything from real life?
We were film students at Ryerson University and graduated this April. Noah was our thesis film. … Noah was a combination of different habits we had on the Internet as teens. We were talking about growing up with MSN messenger, ICQ and MySpace, and how our psyches were affected by living with and without all of those things. The film was a genesis of those talks, and an interest in using the computer as a new kind of body language.

How long did it take you to make the film, how much did it cost and what was the toughest part about making it?
The film took us about five or six months from first draft to final cut. A lot of that was building the world of fake Facebook profiles for our characters to inhabit. We had to send messages back and forth as Noah and Amy to fill up the world and make it seem authentic. From there, it was just capturing the video for the Skype and Chatroulette sequences with our actors (and friends), and finally sitting down and choreographing the whole screen capture sequence. It only took us about six takes, but we managed to get the first half of the film done in one continuous take. Altogether, our expenses for the film sat at around $300. Mainly on beer and pizza.

What's the reaction been?
The reaction has really been absurd. Over 2 million people now have seen it on YouTube, which we know is insane for a short film that's 17 minutes long.

There's a bit of "fudging." Noah powers down the Mac midway for dramatic effect, he highlights text for emphasis as he reads, there are zooms. Some commenters call that cheating …
The highlighting of text is actually something we do all the time. Something we do as we read stuff online to keep track of where we are on the page. Noah's navigation patterns are an amalgamation of all of our patterns. As for the zooms, they were the final touch to not only add some character and focus, but as a narrative tool. Originally, we envisioned the film as just a straight full-screen capture. To really just be as "found-footage-y" as possible. That ended up being boring as all hell, so we added the screen movements in order to give personality to the static screen.

I love your use of sounds and silences. The music choices were really effective and add to what's happening on screen. But … Paul McCartney's "Ram On"? Really?
Well, we thought we'd pick Metallica for the intense moment (of a big on-screen revelation), as we know they are usually pretty cool with copyright. As for "Ram On" and the other song choices, we spent a night going through our iTunes playlists and just kept going till we found something that worked. As soon as we put "Ram On" in the film, it just clicked … ha ha.

What were you trying to say, if anything, about our tech-saturated society?
We don’t really have an opinion on tech-addiction. We feel this is more about how the issues we face as young people are the same, only it happens in a different dimension. You are always going to be paranoid that your girlfriend is cheating on you. Facebook is just a tool we use; it's not the problem.

They say computers make us cold, that cyberspace is impersonal, but there's a lot of heart(break) in Noah. He winds up just as hurt as any teen in 2000, 1985 or 1965.
People think that technology makes us different, and it does, but ultimately we are really the same. We all wanna fall in love and be with somebody. Noah being distracted isn't the technologies' fault. Realistically, it is his own immaturity.

In a way, this is a new spin on classic themes. Twenty years ago, two strangers would have had an "honest conversation" in a bar. Today, they do it on Chatroulette. Maybe very little has changed.
We think the first time you meet a girl at a bar, you can really be anyone you want. You can say you're an astronaut, right? The biggest difference from your bar analogy is that on Chatroulette, once you "NEXT" someone they are gone forever. If you tell someone you are an astronaut and want to see that girl again, you are going to have to justify it. You can't just call someone fat or ugly and walk away like you can on Chatroulette. With that platform, it offers you the ability to be extremely honest because there is a 99 percent chance that you will never see that person ever again. So there is this dilemma: Who do I become on Chatroulette? Should I be the person I am … for real with no pretense? Or should I be the person I want to be? Chatroulette allows you to be as honest as you like. It's the ultimate mask.

Some folks have bristled at the offhand negative comment Amy makes about Asians and the discovery about Dylan at the end of the film.
If we believed in the things Amy said, then we would be really awful people. We obviously don't think what she said is appropriate. The whole film was made to feel realistic. The girls at our high school said way worse things than Amy's comment. If it made you cringe, then good—you're a good person. However, it has to be included because like everything in this movie it is supposed to show things almost like a documentary. We can't really talk about problems in our society if we don't do it with some humor. How are we going to analyze these problems if we don't? So when people were saying we were racist … we know we aren't. We are just pointing something out that happens. Same thing kind of goes for Dylan being gay. It's really frustrating that just by saying the word "gay," people immediately think it's insulting. We can't fathom how simply stating that someone is gay is offensive.

All these viewer comments and discussions, pro and con, become part of the film experience. No need to rely on Ebert's reviews like the last generation did. Today's fans can gather online and share the experience. What does this mean for film moving forward?
It was sincerely the best part about putting our film online. A bunch of festivals DQ'd us, but we got to show our film to millions of people. We got to directly engage with people in discussions about something we made. In all honesty, the biggest triumph for us was making it to the front page of Reddit. There were so many people who made video reviews and interpretive dances and that's crazy to think this thing we made for $300 in our apartment has people talking. Asking questions, debating—that's all you can really ask for.

As for critics, we think every YouTuber has an equal opinion to Roger Ebert. We think being a critic is the silliest job somebody could ever have. They've never built any statues for critics, you know? Even though a bunch of people on YouTube with comments like, "Can I have my 17 minutes back?" we think they are all valid. The best part about seeing films is talking about them and hopefully inspiring something new. We think the role of the film critic is withering away and that's a really good thing. If Hook is a 31 percent on Rotten Tomatoes, then we really don't have much faith in what critics think.


    

AntiCast 111 – A História Social do Design Brasileiro

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Ricardo Cunha Lima, Almir Mirabeau e Henrique Nardi entrevistam o professor e pesquisador Marcos da Costa Braga, autor de uma série de livros sobre a história social do design brasileiro. Conheça um pouco sobre as primeiras organizações profissionais da área no país, os principais prêmios, nomes e aprenda que, apesar do que muitos dizem, o design brasileiro nunca parou de crescer. Sem dúvida, um dos AntiCasts mais interessantes e reveladores sobre nossa profissão.

Download do episódio

>>0h06min00seg Pauta principal
>>1h32min44seg Leitura de comentários
>>1h45min38seg Música de encerramento: “Red”, da banda Ten

Links
[Vídeo] Mesa redonda com participação de Marcos Braga, Joaquim Redig, Lucy Niemeyer, entre outros, sobre a ABPINS-RJ
[Vídeo] O Rei do Socialismo, de Zamiliano
[Vídeo] “Tyger”, de William Blake, traduzido por Augusto de Campos

iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br

Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br

Siga também o nosso irmão @filosofiadodesign.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Filmmaker’s Crazy Craigslist Ad For Used Nissan Results in Sale to Nissan

nissan_craigslist_1996.jpg

It’s fun to see what pops up on Craigslist in terms of silly ads. Some people go to great lengths to sell old stuff. One such ad — an unabashed parody of overly-bombastic car commercials — for a 1996 Nissan Maxima, created by filmmaker Luke Aker, was good enough to get Nissan itself to by the car from Aker.

Of course, Nissan is just going to take the car and have it placed in one of those giant car crushers because, let’s be honest, they don’t really want the car. They just want the publicity surrounding the stunt.

Still, Aker got his old clunker sold and, to boot, got Nissan to donate $1,000 to Wounded Warrior Project so the transaction isn’t all without merit.

Advertising: In Facebook News Feeds, Here Come the Commercials

Starting this week, Facebook will introduce video advertisements into the news feeds of its users.

    



Top 5 Reasons to Market Your Business on Pinterest

pinterest-icon_logo.jpg

The key to social media success is to understand the platforms that best sync with your business. You must first be aware of the different platforms available, the benefits of each, and how you can leverage these benefits to promote your business online.

With more than 70 million users around the world (Semiocast), Pinterest is one such platform that can help boost your business in more ways than one. So, why exactly should you market your business on Pinterest? Here are five great reasons.

1. Build Trust & Loyalty: Every online business owner understands the value of gaining trust on the Internet. It would mean quicker conversions, better brand recognition and even positive referrals. When you upload pictures on your website or blog and ask people to ‘pin’ your photographs, you are instantly connecting with the online world. Showcasing your business offerings will help potential buyers to develop a better understanding of what you’re selling. By pinning relevant and helpful resources, you will attract followers, increase your authority, and build the trust of your followers, which can lead to increased customer loyalty and positive referrals.

2. Increase Brand Visibility & Website Traffic: More than 80% of pins are repins (source: RJMetrics) which means it is very likely that your potential customer will pin your product images to their wall, resulting in increased brand visibility. According to a Pinterest study, 69% of Pinterest users have found at least one item that they bought or were interested in buying.

3. Promote Your Products/Services: Pinterest allows you to include a text description with every pin you post. You can leverage that space to promote your product and/or service offerings or explain to users how that given pin can relate to a person’s personal interest. By doing so, the likelihood of a user repining your pin on their own board will increase.

You can use your Pinterest board as an advertising canvas for a promotional offer, a brand message or even a product launch. Utilising this feature could be vital for the growth of your business.

4. Leverage Third Party Tool to Increase Your Pinterest ROI: There are many third party Pinterest tools that can help you enhance your social media marketing experience. These resources could help you in many ways, from understanding live trends to even editing tools. An example of a few Pinterest tools include:

– Piqora: a powerful marketing and analytical suite that monitors how your pins and boards are performing.

– Pin Alerts: is a real-time Pinterest monitoring system that will send you automatic notifications every time someone pins something from your website.

– Pinstamatic: allows you to create custom pin-able links for your Pinterest board. This tool can turn locations, music, quotes, calendar dates, Twitter profile links, sticky notes and websites into pinnable links for others to share.

5. Reach Targeted Audiences: Pinterest allows people with shared interests to connect and share content with one another. You can leverage this activity by targeting niche audiences who can relate to your products and/or services. Use images that you know your target audience would “like”, share, or comment on. At the same time make sure you use relevant keywords. By using the correct keywords for your business, it is likely you’ll receive more shares by bloggers, a vital aspect for your company website.

If you want to learn a bit more about how your brand can benefit from using Pinterest, check out this 6 part video series from Social Influence Academy

This guest article was written by Jessica Hooper from Going Social.

Muppets Brighten Up Israel’s Depressing News Headlines

elite_israel.jpg

In another example of a brand inserting itself into social discourse, Israeli sweets brand Elite, with help from BBR Saatchi & Saatchi, decided to sweeten Israel’s decidedly depressing news.

The agency launched a brand newsroom (oh how 2013 of you!) to re-interpret the news with videos and a cast of muppets who added some positivity to the daily news cycle.

The videos reached 1.5 millions views and the brand’s YouTube channel saw a 923% increase in subscribers. Watch the case study video below.

Men’s Lust For Female Nudity Used to Promote Fashion Brand Across Social Media

vicomte_a_ass.jpg

Sometimes the solution to a marketing problem is staring you right in the face but for some reason you can’t seem to bring it to life. Fred & Farid Shanghai, however, saw the solution. For their client Vicomte A., an online retailer of women’s clothing, the agency pondered, “How can we get people to share the brand’s collections on social media?”

And, like a yet another nudity-themed Tumblr site, lightning struck. The agency would get men, not women, to share the collections by promising them a model would remove a piece of clothing if only they clicked on it. Like salivating dogs is heat, men clicked. A lot. And every time they did, a post promoting a particular piece in the collection would appear on their Facebook wall.

Did it work? Do men enjoy looking at barely dressed women? Of course it worked. Within 48 hours of the campaign’s launch, 150,000 pieces of clothing were shared on Facebook and 300,000 people tweeted about the stunt. More importantly, website traffic during that period was up five times the normal level.

Social Media Stunt Makes Millions of Chinese Believe Mythological Creature Actually Existed

qeelin_trick.jpg

To hype up and coming Chinese luxury brand Qeelin, ad agency Fred & Farid pulled the wool over the eyes of millions of Chinese buy tricking them into thinking the mythological creature, the Qilin, actually existed.

The agency photoshopped a puppet baby Qilin into ancient Chinese photos as well as into a video. They then released the photos and video to influential social media types on the Chinese social media sites Weibo and WeChat.

In less than 24 hours, as if ushering lemmings off a cliff, the stunt became the hot topic on Weibo with 30,000 reposts and 15,000 comments.

After four days — and 35 million views — during which internet sleuths unearthed un-altered versions of the ancient photos, it was revealed Qeelin was behind the hysteria. Yet another example of how any of us can be led off a cliff and think nothing of it.

How to Choose the Best Social Media Dashboard

spredfast_social_platform.jpg

So you’re up and running with social media for your brand, right? But are you managing it as efficiently and effectively as you could be? A complete social media management dashboard or Social Relationship Platform (SRP) partner provides a unified platform for engaging audiences, activating customers, and driving business results across all social channels.

More than just monitoring, a SRP enables planning, listening, engaging, coordinating, measuring, archiving, and integrating with other business applications. These capabilities are essential to a brand working towards creating an effective social media presence.

Download this Spredfast report, part of the Adrants Whitepaper Series, and learn the 12 ways to evaluate a social relationship platform partner.