Hasta La Creative!

140 Proof, a technology that places ads on the top of streams across web, smartphone and tablet apps used to access Twitter, Facebook and other social networks, has launched a new offering that allows premium media brands to directly monetize their content without having to work through Twitter of 140 Proof.

Premium media brands have used social networks to expand their digital presence beyond their owned and operated properties. For example, ESPN properties have over 30 million combined followers on Twitter – rivaling the monthly audience of visitors to ESPN.com. But while social advertising platforms like 140 Proof, Facebook, and Twitter are monetizing branded media content and social audiences at the point of consumption, media companies have not been able to do the same.

With 140 Proof Platform, premium media brands can now monetize their content and audience in social feeds, sites and apps, in addition to their traditional “owned and operated” properties and advertising inventory. Using 140 Proof Platform, digital publishers will also be able to better target ad offerings on their own sites and apps with rich social data and native social ad units.

140 Proof Platform enables digital publishers to monetize their social content and audiences in the following ways:

1) Social Audience Extensions: Media brands can offer social ad and audience extensions off-site to their existing advertisers – targeted and delivered via 140 Proof Platform.

2) Native Social Ad Units: Media brands can integrate 140 Proof native social ads on their own properties, anywhere there is a curated stream of tweets, updates, pins, or other social posts. IAB standard and Rich Media units are also supported. All 140 Proof-served advertising is highly targeted based on the company’s Interest Graph Targeting™ technology.

3) Interest Graph Targeting: Publishers can also use 140 Proof’s Interest Graph Targeting to enhance their own social advertising offerings and site-served display campaigns.

Atlantic Media Company is using 140 Proof Platform to create new ad inventory and product. Working with 140 Proof, Atlantic Media Company, includingThe Atlantic, Quartz, National Journal, Government Executive and Think Custom Media, will now be able to target and deliver ads to followers and fans of its brands, titles, and journalists across the social sites and apps where their content is discovered and shared.

Atlantic Media Company will also have the ability to use 140 Proof Platform to reach social audiences with similar interests to their own followers – for example The Atlantic could customize their social audience to include followers of @Gates Foundation, the keyword “sustainability”, and #Earth Day to support a given advertiser or campaign.

Belgian-based Stella Artois has created a Facebook app that send the Stella Artois Girl (actress Alice Eve) to your doorstep or the doorstep of a friend. Once you enter your name and address, a groovin’ 50’s-ish video begins that integrates with Google Maps and delivers Eve and her band mates right to your (virtual) doorstep.

D’une superficie de 8500m2, Social Workplace Combiwerk est un projet réalisé par i29 Interior Architects et VMX Architects à Delft aux Pays-Bas. Cette structure de plus en plus médiatique est un lieu pour proposer du travail aux personnes possédant un handicap physique ou mental et de les intégrer sur le marché de l’emploi.

This guest post is written by Peter Mayer Advertising Content Manager Catherine Freshley.

We wrote about Pinterest back in February (also known as the month everyone was writing about Pinterest), back when I was, very stereotypically, feverishly pinning ideas for my wedding, quinoa-cures-all recipes and images of lovely home interiors that are a far cry from the first-place-together, military-keeps-us-moving rental I live in.

But now, well, I can barely think of the last time I was on Pinterest. (That’s relative: I was definitely on at some point in the last week and perhaps for a minute earlier today.) So I was wondering if I am the exception or the norm, and if all those people talking about Pinterest as the next big thing for e-commerce are looking enlightened or deluded.

Signs point to enlightened. Pinterest is emerging as a top traffic driver to e-commerce sites. And according to the CMO of One Kings Lane, a home furnishings site, when those pinners arrive at his site, they’re three times more likely to purchase than visitors coming from elsewhere. What’s more, according to Fast Company, sales that originate from a pin have an average order value of $179.36. That’s 168 percent higher than the average order value coming from Twitter ($68.78) and 112 percent higher than the average order from Facebook ($80.22). This ain’t just window shopping, folks.

As far as the people at Pinterest are concerned, this is just the beginning. In mid-August, Pinterest released apps for both Android and iPhone and took the site out of beta, removing the need for an invitation to sign up.

Late last month, e-commerce powerhouse Zappos introduced a Pinterest integration called PinPointing that makes shopping recommendations based on what the user has pinned. If someone is shopping for a gift, he or she can even plug in the recipient’s Pinterest profile to get gift recommendations. All items are linked to their respective product page on Zappos.com.

Of course, there is also the aim of using Pinterest to generate brand exposure and affinity. Many brands were quick to add Pinterest to their social landscape, but like Pinterest chatter in general, news about marketing via Pinterest seemed to die off after the spring. Just this month, however, Volvo launched a contest via Pinterest that sends the winner on a road trip. Though Volvo had only 155 followers on Pinterest when the campaign started, the company evidently sees significant opportunities in the social platform; Volvo has dedicated one of its three social media community managers to maintaining the brand’s Pinterest profile, full-time.

The Volvo’s social media manager said they will spend the next six to 12 months figuring Pinterest.

Have you figured it out? Do you think Pinterest is still the next big thing? Tell us on Facebook.

À primeira vista, Havana Heat é só mais uma animação muito bem feita pelo estúdio The Mill, de Londres. Só que, quando a gente vai descobrindo tudo o que tem por trás deste trabalho, a gente vai percebendo que é uma ideia elaborada, com um propósito importante. O filme serve para divulgar o projeto Good Books, da Nova Zelândia, que comercializa livros pelo mundo inteiro, com frete grátis e doa todo o lucro para a caridade.

Em caridade, leia-se Oxfam New Zeland, uma entidade que se dedica a lutar contra a pobreza e injustiça social.

A série de animações Grandes Autores transforma livros clássicos em animações curtas, que ajudem a divulgar o projeto. Os estúdios fazem o trabalho gratuitamente – o primeiro filme foi Metamorphosis. No site do Good Books é possível encontrar diversas informações sobre a iniciativa. Uma ótima ideia em todos os sentidos.

Post originalmente publicado no Brainstorm #9
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Last week, PivotCon was held in New York City. The conference, curated by Brian Solis, focused on the transformation of businesses from using social media as a marketing tool to becoming a full fledged social business. Topics explored how companies are shifting their philosophy, technology and business practices to the point where social becomes part of the corporate DNA, not something your marketing intern does in his spare time.

Representative from 3M, Bloomberg, Philips, GE, Citibank, DollarShaveClub, VirginMobile, Barclay, Coke and others shared how social has pervaded many corners of their company and the changes it has brought about. Perhaps my favorite was the transformation Philips made with it MRI machine transforming the usually antiseptic, intimidating experience into a relaxing, soothing and delightful one. Check out the video below.

Summaries from the conference can be accessed here:

Day One Morning Wrap Up
Day One Afternoon Wrap Up
Day Two Morning Wrap Up
Day Two Afternoon Wrap Up

And pictures from the event can be seen here:

Facebook
Flickr

Everyone’s doing it. No, not that. Facebook marketing! With the social network recently surpassing one billion users, it might be wise to give Facebook a spot in your marketing plan. HubSpot is out with an eBook that will get you and your brand up and running on Facebook in no time. Here’s what you’ll learn:

– Evaluate successful Facebook pages
– Understand Facebook best practices
– Speak Facebook-ese
– Create custom Welcome Pages
– Create a content calendar
– Understand EdgeRank and the art of engagement
– Create a contest
– Run a targeted ad campaign
– Use Facebook’s analytics package ‘Insights’
– Start garnering fans and customers who will spend real money as a result of your social marketing magic

Sound good? Download the free eBook now and get Facebooking!

Desde 4 de agosto de 2006, quanto 17 de seus voluntários foram mortos na cidade de Muttur, no Sri Lanka, a ONG ACF (Action Contre la Faim) cobra uma investigação independente do caso por parte das Nações Unidas.

Nesse vídeo criado pela TBWA\Paris, a história – caracterizada de crime de guerra – é contada através de uma poesia visual com o sangue na camiseta de um dos assassinados, que termina dizendo: “Eu estava lá para salvar vidas, não para perder a minha”.

Além disso, uma abordagem bem interessante da campanha, é que ela apresenta um abaixo-assinado que pode ser preenchido diretamente no final do vídeo, que está publicado no DailyMotion. Olha a ideia aí, YouTube e Vimeo.

Assista abaixo e, se quiser mais informações sobre a campanha, acesse justiceformuttur.org

Post originalmente publicado no Brainstorm #9
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For two and a half years, Cornelius Trunchpole had the entire ad industry following his antics. We guessed many times as to who was behind the figure but we were wrong every time. Today, Cornelius has revealed himself to be Gabriel Miller, a copywriter from London who worked at TBWA London for four years and now freelances for Chevrolet and Coke.

Check out this AdWeek Six Questions interview to meet the man behind one of the longest running, most interesting social media sagas ever created. We salute you, Gabriel!

With the rebirth of MySpace, introduced by a slick video featuring Justin Timberlake, new owner Specific Media (and Timberlake) is looking to get the social network’s swagger back. The new look centers on a image-heavy, horizontal layout similar to Pinterest. Taking pragmatic view, the new MySpace incorporate “rivals” Twitter and Facebook but will remain focused on music.

Specific Media purchased MySpace for $35 millon from Rupert Murdoch after he, several years earlier, had paid $580 million.

In the video, we are told MySpace will be “staying true to our roots in one important way – empowering people to express themselves however they want.” But let’s be honest. That’s a catch all phrase that will allow the entity to do pretty much whatever it wants.

Whether or not MySpace can truly make a comeback is anyone’s guess. but one thing’s for sure. Get ready for an onslaught of “How to Build Your Brand on MySpace” books and a whole new generation of “MySpace Gurus” and several notable social media digerati hanging “I have Moved” signs on Facebook as they jump on the new MySpace bandwagon.

Oh yes. The waterfall of lemming-like NewSpace insanity is going to be delicious. Grab your Google Goggles, nuke some popcorn, pull up a chair and get ready to enjoy the show.