Social Media Week’s premium video experience, SMW Insider, provides you with access to main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW New York 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by…
Social Media Week’s premium video experience, SMW Insider, provides you with access main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW Los Angeles 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by the…
Social Media Week’s premium video experience, SMW Insider, provides you with access to main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW London 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by the…
C3 is a web series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption–sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a…
Media Genius is a four-episode event focused on deconstructing the disruptive forces shaping technology, media and culture. Hosted by Randa Stephan, head of brand at Weber Shandwick, the show presents a macro framework of key themes – brought to life by real-world examples and expert guests – to help leaders make sense of daily cultural…
The resurgence of the Black Lives Matter movement has swept the nation following the police killings of George Floyd, Breonna Taylor and many other black men and women. As a result, the ongoing protests and calls to end police brutality and systemic racism have shifted the way companies do business. No longer is it acceptable…
Business-to-business (B2B) marketing, and especially social media, has such a bad reputation. And for good reason: it’s boring. In this series, we’ll talk to B2B social media managers about how they’re measuring success, creating exciting content that meets business goals, and creating community along the way. Episode 1: Talking to Humans On this episode of…
C3 is a web series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption–sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a…
Hosted by Jesse Kirshbaum, Beats, Bytes and Brands, presented by Triller, is a show about the future of music marketing and how innovations in social media and shifts in consumer behavior are reshaping how music is made, consumed and shared and how brands will need a music strategy to ensure they keep pace with culture.
Adweek continued exploring this year’s global theme of reinvention with the third and final installment of Social Media Week events. Social Media Week: London (SMWLDN), Europe’s premiere summit for social media and digital marketing leaders and Adweek’s first foray into European based events, took place from Nov. 2-4 from The Standard hotel in London. The…
Have you done your Spanish lesson today? Don’t forget to set a reminder before the multilingual green owl, Duo, sends a “Spanish or vanish” notification. In reality, that’s the work of Duolingo’s U.S. marketing lead Michaela Kron and social media coordinator Zaria Parvez. Together, the duo (haha, get it?) have leaned into the meme culture…
Picture it: March 2020. While the rest of the world held on with bated breath, Boots had a mission: To serve and care for its customers in the same way that is has for more than 170 years. Because of its urgent nature of business, Boots was able to remain open and fully operational during…
Imagine this: You start your new role in social media for a convenience store company. Its name? Kum & Go. What do you do next? For Ariel Rubin, former director of communications at Kum & Go and now head of social at therapy coordinator Thriveworks, the answer was to fully embrace the name and join…
As many of us look ahead–to the end of the year or the next campaign on our editorial calendar–social creative agency That Lot found more success this year by looking back. At Adweek’s Social Media Week: London, That Lot co-founders and co-executive creative directors David Levin and David Schneider described their social strategy as “rolling…
Pairing passion and purpose, a large-scale social justice campaign aims to bring attention to a very common issue through education and awareness. During the Euro 2020 final, Marcus Rashford was subbed onto the pitch in the 120th minute with the score tied 1-1, effectively only coming on for penalty kicks. The Manchester United player then…
Unless you’ve been living under a rock, you’ve certainly heard the words “metaverse” and the new brand name Meta this week. Let’s define them in their simplest terms. Is Facebook now known as Meta? No, but the parent company is–aka Meta owns Facebook like how Alphabet owns Google. The metaverse can best be described as…
China leads the world in social commerce as Western nations race to keep up, adapt and find new growth from social platforms. Creative consultancy Deft’s founder Ian Crocombe joined Adweek’s Social Media Week: London to discuss his company’s latest Social Commerce Report and what brands can learn from China’s success. Social commerce in China is…
TikTok is a global entertainment platform connecting communities over shared passions and interests. TikTok’s popularity is growing like wildfire, as 1 billion people use the app each month to be entertained, connect with like-minded people and discover new brands and products. If brands are looking to meet their audiences where they are, they need to…
As Covid-19 began to descend on the world in 2020, consumers searched for ways to connect while trapped at home. Over and over again, they turned to Disney. Disney saw its global video viewership of its video content increase 74% year-over year across all social platforms, and the company recorded a 65% jump in the…
For Imran Ahmed, the online abuse that Black English football players Marcus Rashford, Jadon Sancho and Bukayo Saka received this past July following the Euro 2020 Final carried more weight than the impact it had on its victims. “[Those messages were] designed to send a message to all of us who aren’t white: that there…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
