There’s no one path to the chief marketing officer seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs…
There’s no one path to the chief marketing officer seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs…
After debuting on the stock market with a pop in March, Reddit chief marketing and consumer experience officer Roxy Young joined ADWEEK’s Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform. Young outlined the platform’s performance prowess and how the community…
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming…
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The…
Younger consumers put a lot of stock in the opinions of their favorite influencers. That’s become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK….
Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn’t necessarily been a pillar of brand strategy – creating an identity and finding prospective audiences can sometimes feel challenging if some consider posting on LinkedIn “cringe.” Melanie English, director of social marketing at LinkedIn, said on…
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK’s Social Media Week event, experts discussed the future of Instagram, the use of X and brands’ involvement with community-driven platforms. Brand strategist and culture writer Peyton Dix; author…
Taco Bell has the power to take over on social media, and it’s time to taco bout it. CMO Taylor Montgomery has been at the center of some of Taco Bell’s biggest campaigns, including recruiting Doja Cat to headline the return of Mexican Pizza, teaming up with LeBron James to fight against the “Taco Tuesday”…
Katherine Chan is Duolingo’s global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl mascot, Duo. On Tuesday, April 9, from 2:25 to 2:50 PM EDT, Chan will appear on a Main Stage panel at ADWEEK’s Social Media…
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the “Hot Girl Coach” comes to Social Media Week. Set to speak on day two of this year’s event, Megan Thee Stallion will take to the main stage to talk through her…
Adweek continued exploring the depths of the Creatorverse earlier this month at Social Media Week Europe. The event was held in the heart of London from October 10-11 and featured creators and marketers alike sharing their thoughts and expertise on the ever-expanding role of the creator in driving engagement and recognition for brands. With such…
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer Melissa McCarthy. For Natalie Wills, vp of brand at Booking.com, these star-studded multi-channel campaigns are emblematic of how…
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process. “If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,” she…
The average person spends around 400 minutes per day online, according to research firm GWI. Social media platforms, including Facebook and TikTok, account for an increasing amount of this scrolling and thumb-tapping, using canny algorithms to serve users a carefully selected range of content guaranteed to pique interest. For brands and publishers, it can be…
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo’s core focus across its marketing is to tap into culture, demonstrate its relevance to consumers’ lives and engage them at their passion points. “You cannot build brands the way we used to,” stated Mark Kirkham, senior vp and CMO of international beverages…
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd–sparking global protests against systemic racism and police violence–creator Dan Mosaku received a package as part of a brand partnership that he’d been hired for. Declining to name the brand onstage last week at Adweek’s Social Media Week…
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media ad. But the campaign proved popular, and months after its launch, the internet provider went even more left field. Earlier this year, Virgin Media partnered with creator Cole Anderson James, who is known for his…
Successful creators are known to hustle, but they’re not always known as entrepreneurs. At a panel at Social Media Week Europe last week, creators Catherine Kay and Obi Vincent joined influencer partnership lead at Shopify V?rane P?de to discuss the converging line between creators and entrepreneurs. “Creators are the new generation of entrepreneurs, which is…
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best to work with this new school of talent. At the same time, a growing appetite for content across all platforms–from TikTok to YouTube–is taking its toll on the creator community. With marketers under pressure to…
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