ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New […]
The brand pops into comments and book communities.
The NFL’s collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.
Social media executives from three publishers share how they build engaged, inclusive followings.
The biggest ‘accidental influencer’ takes the stage at Social Media Week.
Creepy Instagram posts like this have boosted purchases of Nutter Butter cookies by 17%.
The brands discuss how they’ve leveraged the professional networking platform to build trust and drive impact.
The brand has worked with companies like Disney and Hasbro.
Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.
There’s no one path to the chief marketing officer seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs…
There’s no one path to the chief marketing officer seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble, Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now, several jobs…
After debuting on the stock market with a pop in March, Reddit chief marketing and consumer experience officer Roxy Young joined ADWEEK’s Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform. Young outlined the platform’s performance prowess and how the community…
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming…
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The…
Younger consumers put a lot of stock in the opinions of their favorite influencers. That’s become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK….
Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn’t necessarily been a pillar of brand strategy – creating an identity and finding prospective audiences can sometimes feel challenging if some consider posting on LinkedIn “cringe.” Melanie English, director of social marketing at LinkedIn, said on…
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK’s Social Media Week event, experts discussed the future of Instagram, the use of X and brands’ involvement with community-driven platforms. Brand strategist and culture writer Peyton Dix; author…
Taco Bell has the power to take over on social media, and it’s time to taco bout it. CMO Taylor Montgomery has been at the center of some of Taco Bell’s biggest campaigns, including recruiting Doja Cat to headline the return of Mexican Pizza, teaming up with LeBron James to fight against the “Taco Tuesday”…
Katherine Chan is Duolingo’s global head of social media, responsible for the outrageous social media stunts that make Duolingo a household name, and build brand affinity for its mischievous green owl mascot, Duo. On Tuesday, April 9, from 2:25 to 2:50 PM EDT, Chan will appear on a Main Stage panel at ADWEEK’s Social Media…
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the “Hot Girl Coach” comes to Social Media Week. Set to speak on day two of this year’s event, Megan Thee Stallion will take to the main stage to talk through her…
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