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May 15

"Fixables" from Philips open sources 3D printing for sustainability

Posted in: Uncategorized

Philips Personal Health and 3D printer manufacturer Prusa Research collaborated with creative agencies LePub Amsterdam and LePub Milan, to redefine sustainability in a fresh way. By giving consumers open access to 3D-printable files for select Philips Personal Health accessories, it aims to strengthen the brand’s circular model, enabling people to maintain products without compromising on quality.

CREDITS
Philips
Claudia Calori- Head of Marketing Excellence, Personal Health
Josefien Olij – Global Senior Director Marketing Communications, Personal Health
Gina Hakstege – Global Senior Marcomm Manager, Personal Health
Robert Godlieb – R&D Project Leader, Grooming & Beauty
Nicky Lewis – R&D Systems Architect, Grooming & Beauty
Marcin Molin – Head of CEE Region, Personal Health
Andra Stuparu – Regional Marketing Leader, CEE Region
Slavomir Jabcon – Senior Consumer Engagement & Care Manager, CEE Region
Petr Weida – Senior Media Manager, CEE Region
Holly Underwood – Global Communications Director, Personal Health
LePub
Bruno Bertelli – Global CEO LePub, CCO LePub Worldwide
Cristiana Boccassini – Global CCO
Andrey Tyukavkin – Global Executive Creative Director & Chief Invention Officer
Kika Douglas – CCO, Amsterdam
Sam Rowlands – Executive Creative Director, Amsterdam
Valentino Borghesi – Associate Creative Director, Milan
Geo Joseph – Associate Creative Director, Milan
Khlauss Feldhaus – Creative Director, Amsterdam
Alejandro Gutierrez – Senior Art Director, Amsterdam
Daniel Vazquez Seoane – Copywriter, Amsterdam
Zelda Ridgway – Copywriter, Milan
Lilla Ocskay – Strategy Director, Amsterdam
Kristina Jorgensen – Client Service Director, Amsterdam
Yulia Prokhorova – Global Account Director, Amsterdam
Jack Furey – Global Account Director, Amsterdam
Daisy Zhang – Senior Project Manager, Amsterdam
Niko Koot – Senior Integrated Producer, Amsterdam

Publicis Czech Republic
Jaroslav Malina – Chief Communication Officer
Zoran Boškovi? – Account director
Pr?ša Research
Josef Pr?ša – Founder & CEO
Mikoláš Zuza – Head of Content
Rudolf Kr?má? – CMO
David Schwarz – Creative Artist
Ond?ej Drebota – Partnerships Manager
Monika Dostálová – Event Manager
Media
OMD Czech
Production Partners
Stillking Films, Prague
Director – Jakub Dohnalek
DOP – Jan Kolar
Producer – Adam Lux
Bandit Amsterdam
Director/DOP – Sam Vis
Executive Producer: Hannah Padding
Production manager: Sam Massenberg
Bax Studio, Milano
Andrea Bax – Art Director
James Kenneally – Art Director
Riccardo Zini – Motion Designer
Jacopo Palermo – 3D generalist
Lorenzo Ammirati – Video Editor
Diego La Rosa – Colorist
Andrea Salvo – Motion designer Jr
Crossfade, Milano
Davide Cairo – Composer

Jun 10

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say

Posted in: Uncategorized

Y&R New Zealand turns manly beards into cute animals for Schick’s “Free Your Skin” campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.

Of course, sneering observers are all calling the Schick models hipsters, so maybe the ads also tap into a sort of cultural exhaustion with all things bearded, buttoned-down and knit-capped. Seriously, I think Tony Montana said the F-word fewer times than I’ve read the word “hipster” doing research for this post.

Y&R did a brief interview with Metro about the campaign, claiming that the bearded creatives in the agency’s employ “all confessed that their beards aren’t actually that pleasant to live with.” Lies and slander! They also claim that “women actually find beards kinda gross,” which science would argue is only half-true.

Via Design Taxi.

Mar 17

Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry Crews

Posted in: Uncategorized

It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice the Terry in one spot.

"Get Shaved in the Face" is the newest oddity from Wieden + Kennedy, which first tapped Crews in 2010 for a series of over-the-top spots directed by comedy duo Tim & Eric. In this installment, Crews faces the existential dilemma of whether to shave off a facial hair that appears to be his micro-clone.

While Isaiah Mustafa is still the most iconic Old Spice guy, Crews seems to be the brand's personality of choice over the long term. He's gone from advertising Odor Blocker Body Wash to shaving cream—and here he's fronting Old Spice's newest foray into grooming hardware. Thanks to a partnership with Braun, you can now buy an Old Spice Hair Clipper ($49.99), Beard & Head Trimmer ($49.99), Wet & Dry Shave & Trim ($59.99), Shaver ($69.99) and Wet & Dry Shaver ($79.99).

They're apparently the perfect devices for committing anthropomorphic follicide—you know, in case that's an issue for you.

CREDITS
Client: Old Spice
Project: "Get Shaved in the Face"

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Andy Laugenour
Art Director: Matt Sorrell
Broadcast Producer: Jennifer Hundis
Director of Broadcast Production: Ben Grylewicz
Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples

Production Company: Gifted Youth
Direction, Editing, Visual Effects: Fatal Farm
Sound Mix: Charlie Keating, Joint Editorial