Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say
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Y&R New Zealand turns manly beards into cute animals for Schick’s “Free Your Skin” campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.
Of course, sneering observers are all calling the Schick models hipsters, so maybe the ads also tap into a sort of cultural exhaustion with all things bearded, buttoned-down and knit-capped. Seriously, I think Tony Montana said the F-word fewer times than I’ve read the word “hipster” doing research for this post.
Y&R did a brief interview with Metro about the campaign, claiming that the bearded creatives in the agency’s employ “all confessed that their beards aren’t actually that pleasant to live with.” Lies and slander! They also claim that “women actually find beards kinda gross,” which science would argue is only half-true.
Via Design Taxi.
