Hasta La Creative!

Alas, the roundtable (well, minus table) chat between PSFK’s Piers Fawkes, Huge creative director Ross Maupin and MEC’s Scott Schwartz concludes with a discussion on, yes, mobile advertising, which we’re hearing would break through since at least 2005. But has it? Well, according to the IAB, brand marketer mobile budgets have skyrocketed 142 percent since 2011, so just maybe. Anyhow, now that they’ve discussed Advertising Week and Publicis-Omnicom, let’s let the lad wind things down with a little chat about the third screen (or is it fourth now?).

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Alas, it’s that time of year again when the industry converges on New York City for Advertising Week (damn, time flies). So, to help kick off the event, we gathered a few folks from the creative, media and publishing sides last week in our Mediabistro studios to discuss the weeklong festivities (as  well as various other non-Advertising Week-related industry issues). Those taking part in the lively, free-flowing chat include PSFK founder/CEO Piers Fawkes, Huge creative director Ross Maupin and Scott Schwartz, senior partner, integrated planning at MEC.

The topic of this particular conversation was, yes, Advertising Week, including if its actually still worth attending and if so, what our participants are looking forward to at this year’s event. Tomorrow, the lads discuss the elephant in the room that is the Publicis-Omnicom merger. Stay tuned.

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