This past year in the marketing world could plausibly be considered the year of Ryan Reynolds. Throughout the year the star, with his Maximum Effort Productions partner George Dewey, continued to put Reynolds’ brand Aviation Gin way ahead of its competitors in terms of impact and exposure. Reynolds, who expanded his portfolio with a stake…
Here we are, at the end of a seismic year for the advertising and marketing world, from the creeping death of the chief marketer role to #MeToo and every company scrambling to find its purpose. While those are important, ongoing stories, they weren’t the headlines that really grabbed the attention of our readers. Out of…
It began as a text from Ryan Reynolds. Just 75 hours later, it was a published ad, vaulting toward 10 million views. Aviation Gin’s satirical take on a viral Peloton ad left the countless other parodies looking half-assed and ham-handed, and despite its late arrival on the advertising calendar, it earned the No. 4 spot…
Sometimes it seems like Ryan Reynolds can sell anything with his creative approach to advertising. But can he sell three completely unrelated things in one 30-second spot? Yes. Yes, he can. The newest ad starring the actor and Aviation Gin owner begins with a plug for his upcoming Netflix film, the Michael Bay-directed 6 Underground….
Most Hollywood stars would rather you didn’t watch pirated versions of their newest films–especially before the movies are even out yet. But then, Ryan Reynolds isn’t most Hollywood stars. The marketing-savvy actor and Aviation Gin owner has recently brought his dry promotional wit to bear for Detective Pikachu, which hits theaters this weekend and stars…
Breaking the fourth wall doesn’t happen all that often in movies—especially not in today’s overly earnest and gritty superhero movies.
That’s what makes Deadpool special. He’s fast-talking, brash, in-your-face and constantly going meta with references to his own role in a fictional universe, which makes him the perfect pitchman for his own trailer.
In the brief preview of a preview below, Deadpool lampoons classic trailer copy (“In a world…”) while taking jabs at the studio behind the film (20th Century Fox), its odd depiction of his character in X-Men Origins: Wolverine, and star Ryan Reynolds’ not-so-award-winning acting career.
Check it out below:
Meet Deadpool, a Marvel supervillain-turned-superhero who comic book fanatics regard as “awesome” and non-comic fans refer to as “who?” Deadpool came into existence during the early 90s, a time when a collector-driven mentality molded the industry into what some regard as the “Style Era.” With sales at an all-time high, comic books publishers made an effort to churn out as many different characters as they could, focusing more on pizazz (elaborate costumes, big muscles, and huge breasts) than actual storytelling. Many now regard the early 90s as a low-point for the industry, a time when publishers bankrupted themselves both morally and financially to put whatever they could on the shelves in the flashiest packaging possible only to have demand nosedive.
However, a few characters from this era didn’t get swift deaths when the industry adopted a back-to-basics approach to storytelling in the early 2000s. Among them is Spider-man’s black-suited monstrous nemesis Venom, who has a ridiculous backstory but looks too cool to dislike. Another is Deadpool, originally an X-Men villain whose Peter Parker-esque sarcastic, quippy persona endeared him to fans who enjoy honest-to-God humor in their superheroes’ repertoire.
In fact, the above trailer from Ignited alums and Activision for Deadpool: The Game actually hits the character’s personality right on the nose, even if his whole backstory of looking for a job at Marvel HQ makes abso-fucking-lutely no sense in context. Why would Deadpool look for a job at Marvel? It isn’t explained at all during this trailer’s 2-minute runtime, nor is it hinted at during the character’s public appearance at Comic Con. Either way there’s a Deadpool video game coming out in June, so fans are probably almost as stoked as they were when Ryan Reynolds played the character in 2009′s X-Men Origins: Wolverine. Have fun, you guys!
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