Sep 05

RPA Fills in the Gaps for Farmers Insurance

Posted in: Uncategorized

Insurance: a confusing thing that you’d rather not think about…unless you’re measuring the amount of money it drains from your bank account every month.

Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help customers identify those potentially disastrous blind spots in their coverage.

In the first of two ads helmed by Craig Gillespie — better know as director of the Gosling vehicle Lars and the Real Girl – the dad from Juno helps demonstrate the difference between the world we’d like to live in and the one we wake up to every day:

Another one after the jump.

(more…)

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , , , , , , , , , , ,
Apr 10

Let’s Wind Down the Day with a Brutal Film Festival Promo from RPA & Tool, Shall We?

Posted in: Uncategorized

As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven’t seen Corbin’s Bernsen‘s epic, award-winning (ok, not really) The Dentist saga or better yet The Marathon Man, consider this clip called “Mandible” the Cliff’s Notes version.

Again, this is not for the squeamish (though as a horror fan it’s not all that shocking; as a guy who’s got a dentist appointment next week, that’s another story), but in a statement regarding “Mandible,” RPA creative director Scott McDonald says, “We wanted to demonstrate the power of film by taking audiences to a heightened state of emotion and then pulling them back to reality, reminding them that they’re watching particles of light on a screen.” Perhaps what we’re seeing is how RPA felt during the recent Honda review, but who knows, they came out of it pretty OK and so will you. The Newport Beach Film Festival begins April 25 and runs through May 2. Enjoy the show, kids. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,