Hasta La Creative!

Today we learned that Rupert Samuel – industry veteran, broadcast producer and partner/co-founder at goodness Mfg. – is leaving the agency effective immediately.

A native Briton, Samuel worked in production at CP+B for more than a decade, rising to the position of VP/director of integrated production before leaving to help found goodness in 2007 along with several other Crispin alums. (At the time, he explained its reasons for being to Adweek.)

goodness was acquired by production company Trailer Park in 2010; following the acquisition, Samuel was promoted to the EVP position and earned another Adweek headline, with Rick Eiserman writing that he “put the integrated production model on the map” during his time with CP+B.

Here’s the official statement from an agency spokesperson:

“Rupert Samuel is departing goodness Mfg. as SVP, Integrated Production. The original creative co-founders, Chief Creative Officer Paul Keister and Executive Creative Directors Bob Cianfrone and Tom Adams will continue as creative leads for the agency’s clients including Toshiba, Vail Resorts and Westfield.”

Based on the information we’ve received, it seems that Samuel has accepted another position. We have no word on where he’s headed, but we expect to see a hiring announcement soon.

In case you missed it, Samuel’s most recently visible work was the “Sillycon Valley” campaign for Toshiba.

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The latest Toshiba campaign from goodness Mfg. provides plenty of answers. Can a Toshiba television withstand the humidity in a sauna? Yes. Can a Toshiba laptop hold up after being violently thrown from a paint shaker? Yes. Can a Toshiba laptop survive under the weight of a monster truck? Not exactly. But for those who’ve been curious about the durability of Toshiba electronics–if you’re out there, let me know–these spots give us some solid, slapstick proof. Toshibas are tough.

There are five spots in all, each one running a bit too long in the 90-second range. Toshiba is no Apple, but if you don’t have the style to compete with Macbooks, jumping on the durability track may not be such a bad approach. The campaign certainly stands out among electronic brands, and the two goofs hawking the products are dweeby enough to be likable. That being said, I don’t know anyone who owns a Toshiba computer. Again, if you do, please let me know. And if you’re buying a computer because it might be crushed by a monster truck, you’re not exactly part of a large consumer demographic. You might be the only person in that demographic, in which case, Toshiba blew its advertising budget to sell one computer.

Credits and two more videos after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.