McCann Issues ‘Golf Love Tests’ for Zurich
Posted in: UncategorizedMcCann Worldgroup launched a campaign for insurance company Zurich in anticipation of the upcoming U.S. Open on June 15th, entitled “Golf Love Tests.”
A 40-second spot sees golfers Rickie Fowler, Justin Rose, Lexi Thompson, Ben Crane, Jamie Donaldson, Billy Horschel and Keegan Bradley facing a polygraph test to determine if they really love golf. The test administrator asks such tongue-in-cheek questions as whether they’ve insured their swing, whether they’ve insured their caddy and “Do you keep your caddy in a safe?” Golf fans should get a kick out of seeing the stars in a less serious light, and there are longer videos of each individual golfer for those who wish to see the idea carried further. In addition to the online spots, written by Gabriel Miller and art directed by Ronaldo Tavares, the campaign also includes broadcast and print components.
