NZI Launches First Television Campaign In 8 Years
Posted in: UncategorizedNZI launched its long-anticipated brand campaign this weekend, along with its creative agency, Draftcb. The campaign is necessary because, according to Karl Armstrong, executive general manager of NZI, “…many business customers don’t know [NZI] by name,” even though they are New Zealand’s leading business insurer.
The campaign creates an animated port town called “Port Avon,” a celebration of a typical New Zealand port town that extends beyond the TV spot to digital, print, direct and ambient advertising.
The clever 60-second spot, “Devil’s Chair,” aired across New Zealand TV Sunday on all channels. “Devil’s Chair” highlights everything that can go wrong at a business, by way of a barrage of small catastrophes all caused by one chair. It’s worth checking out if, like me, you have a soft spot for the unique charm of New Zealand. Or if you have a thing for gratuitous cow excrement. Either way. continued…
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