AKQA Promotes Three to ECD Roles

AKQA promoted three group creative directors — Masaya Nakade, Jason McCann and Sung Chang — to roles as executive creative directors, The Drum reports.

Nakade joined AKQA London back in 2004, eventually working up to the group creative director role. McCann joined the agency’s New York office in November of 2011, following a six year stint at TAXI Toronto, where he served as vice president and executive creative director. Prior to joining TAXI, he spent six years at ICE Integrated Communications & Entertainment as an associate creative director. An eighteen year veteran in the advertising, digital and design sector, Chang joined AKQA New York in June of 2012, following an almost five year stint at Ogilvy & Mather as an executive creative director and senior partner. Prior to that, he was a senior partner and group creative director at OgilvyOne following his departure from contempt, “a small agency specializing in branding, design, marketing and technology” which he co-founded and served as a partner.

“With the tremendous growth that we’ve had in our New York office in the last couple of years as well as stronger partnerships with various clients such as Verizon, the promotions of Jason and Sung are an obvious recognition,” AKQA chief creative officer Rei Inamoto told The Drum. “They will be taking even greater leadership duties in New York and beyond in the coming months.”

AKQA Co-Founder, CCO James Hilton Leaves to Open London Design Firm

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AKQA Co-Founder and Chief Creative Officer James Hilton is leaving the agency to open his own London design firm, AdAge reports.

He will be succeeded by Rei Inamoto, who was already AKQA’s lead creative for the U.S. and Asia. Also as a result of Hilton’s departure, the agency is promoting Europe creative lead Duan Evans to international executive creative director, responsible for overseeing creative across Europe, Asia and South America. Hilton will not be completely severing ties with the agency, however, as he will serve as chairman of a new group entitled AKQA Alumni, “through which alumni will host events, share ideas and provide mentoring for the next generation of talent.”

Hilton and CEO Ajaz Ahmed founded AKQA around 20 years ago, expanding the shop over time to include over fourteen offices globally. WPP bought the agency back in 2012 and, according to AdAge, it is unclear if Hilton was offered an earnout as part of the deal. AKQA declined to comment to that publication on the question. Hilton’s new product and design firm is called AtelierStrange. (more…)

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And Now, Your ADC Portfolio Night All-Stars Series Finale

Well, the time has come and with this, we’ll put the ADC coverage to bed for a while. Yes, the fifth and final installment of the ADC’s video series highlighting the happenings from last year’s first-ever Portfolio Night All-Stars event. Perhaps you saw episode 4 featuring AKQA CCO Rei Inamoto yesterday and now, the finale takes us to the presentation portion where the six all-star teams actually pitch for Ford representatives. The peculiar thing about this clip is you really don’t see/hear any of the actual pitches being made (we assume because Ford wants to keep things close to the hip). Well, at least this entire series still has a quick runtime than one actual episode of AMC’s The Pitch. FYI, the winner’s announced just past the 5:00 mark. You can check out the full series here, and in case you were wondering, this year’s PN event takes place May 21.

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Young Glory Team Launches Global Talent Agency

The team behind Young Glory, who this year added a design category to “the only industry awards program rewarding creative consistency” have launched a new, global talent agency called YG Talent.

Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.

“We realised that we were sitting on a real goldmine of talent  – talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of  creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.

YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.

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Did You Know There Was an ADC Portfolio Night All-Star Battle? Well, Now You Know

As we wrap up summer (went too fast, but FALL IN NY!), we’d be remiss if we didn’t mention the happenings during the 2013 Art Directors Club Porfolio Night All-Stars. During the weeklong event from a couple of weeks ago, creative types from 24 countries were tasked with a brief to create a global platform for the Ford Focus to ensure the auto brand we see here in North America is the same we would see overseas. Here are just a few recollections from the All-Stars who made it to the event, which kicked off on August 5 and featured the likes of DDB Worldwide CCO Amir Kassaei, Barbarian Group co-founder/CEO Benjamin Palmer and AKQA CCO, Rei Inamoto. First up to bat, we have Sean Collander, copywriter and PN11 Chicago All-Star.

“Camaraderie is not exactly what you would expect when pitting 23 young creatives against each other in a competition to create work for one of the world’s biggest car brands, but that is exactly what I’ve found over the last few days here at the Portfolio Night 11 All-Stars competition. Now, don’t get me wrong, we all want to win, but it’s coming out in the work, not in our relationships with each other. I’ve had conversations about the future of advertising, European politics, the merits of both Texas BBQ and Kansas City BBQ, rap videos, and Robin Thicke’s hair. Different teams will regularly get together to play a game of Pictionary to let off steam. At the end of a full day of concepting, we will all get together for a few drinks, and have made the bar down the street the unofficial after party location of the week.

I think I can speak for all 23 participants when I say we’ve experienced a lot over such a short amount of time, and it has been more incredible than any one of us imagined it could be. The Art Directors Club has been extremely gracious with their knowledge and resources, managing to bring together an unbelievable list of guest speakers, judges, and sponsors.

When I attended Portfolio Night 11 in Chicago back in May, I went simply looking to get feedback on my work and maybe, If I was lucky, a job. I had no idea that a few months later I would be selected to work on a brief for Ford with 22 other creatives representing countries all over the world. I can honestly say that this is one of the most fun and stressful experiences I have ever had, and am truly humbled to be a part of the very first Portfolio Night All Stars.”

After the jump, check out more from Isabelle Osterlund, another PN 11 All-Star from Stockholm.

continued…

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If You Have Eight Minutes to Spare, Here’s a New Cannes Lions Doc

We’re sure many of you on the East Coast have already checked out by this point, but here’s a short film anyways produced by Jack Morton Worldwide that somewhat documents the Cannes Lions experience. Beginning with shots of creative notables including AKQA CCO Rei Inamoto in some sort of meditative pose as they ponder the questions being asked, the video eventually gives us a sense (especially those of us who’ve never made it out there) of what it’s like to win, or just be at the week-long event in general. That’s good enough for us at this point, thanks.

Regarding the doc, which also features the likes of David Droga, Jack Morton director of moving image, EMEA Adam Norris tells Campaign Brief, “Cannes Lions is far more than an industry event; it’s the key gathering of creative minds from across the globe.   Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique.” And we suppose it basically does.

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