Hasta La Creative!

OK so it’s time to put the “seriousness” of Cannes Lions behind us and get back to what’s “truly important” in advertising; hot chicks in bikinis lip syncing pop sings. If you recall, the Miami Dolphins Cheerleaders did Carly Rae Jepsen’s “Call Me Maybe” — much like everyone else in the world did. Now they are back in full bootylicious bodaciousness doing Taylor Swift’s “22” while cavorting in bikinis and cheerleading garb.

The “Call Me Maybe” video promoted the team’s calendar. This video promotes a chance to meet the ladies at the Dolphins Opener on September 22.

In more pressing news, 111 Minna now serves Red Door Coffee, seven in ten people in the UK now own a smartphone, the Samsung Galaxy S4 is — wait for it — now available in five new colors, a BuzzFeed partnership with GE now lets readers view the site in “flight mode,” mobile marketing will hit $400 billion by 2015 and, of course, Mad Men ended its season last night.

In yet another idiotic use of the jack off meme, a video entitled Awkward Shakes treats us to several awkward moment of guys polishing their knob in situations where polishing the knob would normally be taboo. Except, of course, they’re not polishing their knobs? All their doing is shaking their protein shake.

Where have we seen this before? Aside from everywhere, who can forget the famed Shake Weight?

Hmm. maybe this is like a fart. No matter how many time you hear one, it’s still funny.

Working with Surfrider Fundation, Australia’s Arnold Furnace has created a campaign to raise awareness of plastic pollution in the world’s oceans. The Surfrider Foundation is a non-profit organization dedicated to the protection of waves and beaches.

The ads themselves are beautiful surfer shots married with shots of actual trash.

Of the work, Arnold Furnace ECD Tom Spicer said, “Steve and the gang at Cream (image studio) have done a fantastic job. 100% of the debris in the water was created by Cream which is testament to their skill.They went the extra mile from the beginning, going out and photographing all manner of rubbish to get that authenticity before blending it into the shots so seamlessly. It’s great to work with such a talented bunch of people on such a worthwhile project.”

It’s not as hot as this gratuitously sexy Sayulita ad but then again, that wasn’t for a good cause like this ok.

Ah yes. Just what we all need. The ultimate wingman. Born amongst a bevy of orange-picking beauties, this mustachioed master of wingmanliness will help you “unlock the best bits in life.” Like delivering a satellite dish and a couple of hotties to an old dude and helping guys deal with clingy ex-girlfriends.

Club Orange is very well know for its use of less than fully clothed women in its ads. While this one employs the strategy, it’s quite a bit more tame that the ad they ran in 2012 which was chock full of innuendo and bikini-clad babes talking about their “bits.”

2012’s The Best Bit in the World

While it’s certainly not the end of rampant objectification of women to move product, recently there’s been a spate of male hunk-focused ads and Deutsch is the latest to join the trend with “Josh Button,” part of Dr. Pepper’s “One of a Kind” campaign.

In the ad, we see male model Josh Button discuss just how hot he is compared to all the other men on the planet. If it’s to somehow make up for all those years Mad Men portrayed women as sex objects in advertising, it’s really not accomplishing anything. Button, and most men, openly love being ogled. Though being occasionally ogled is quite a bit different than being culturally transformed after hundreds of years of objectification.

Turning the refined winemaking industry on it’s head — no, slapping it upside the head and yanking it kicking and screaming from its elitest snobbery — SLO Down wines is out with a pair of decidedly less-than-elitest wine commercials.

Aiming for the supposedly less elitest 99%, the winemaker shows no shame in associating itself with those who enjoy S&M and threesomes.

And just begging for some of the oddest tweets, the brand has hashtagged the ads #GoesGreatWith insuring all manner of tom foolery to occur.

Every year, Swiss lingerie brand Triumph debuts a concept bra. Past efforts have included a tourism-themed bra, the Hanshin Tigers Bra which honored the Japanese baseball team and a bra that claimed to help women quit smoking.

This year the brand has introduced the Abenomics bra which is named after Prime Minister Shinzo Abe. The bra is a nod to Abe’s “three arrow” economic plans which aims to hoist Japan out of its present deflationary state by raising inflation 2% each year.

In line with that goal, the bra promises to increase women’s bust sizes by 2% which, you think about it, really isn’t that much. The golden bra — which is really more of a camisole of sorts — sports upward skewing arrows and is worn with a mini skirt with a target.

Of the effort, Triumph spokeswoman Keiko Masuda said, “We hope that, as the Japanese economy grows, we can also help bust sizes to get bigger.” Hitomi Tanaka could use the company.

A series of PSA posters for the Singapore Cancer Society depict women in a Marilyn Monroe-like pose that some have dubbed sexist and voyeuristic while others mistook the poster for a fashion ad. Not great for a just cause that’s trying to encourage women get tested regularly for cervical cancer.

In a poll conducted by Strait Times, 25% of respondents found the ad offensive yet 64% found the ad perfectly acceptable.

The imagery is certainly iconic and eye catching which, of course, is half the battle when creating ad campaigns. However, sexualizing ads which carry a serious message is rarely a good thing. Via.

Good God! The horror! What’s got out panties in a bunch? Radio Shack, that’s who. You know, that electronics brand that’s been around for since 1925 and is named after a device no one even owns any more. And has managed to survive despite the massive uprising of big box electronics retailers.

We’re shocked! Shocked I tell you! That the neighborhood electronics retailer would stoop to sexually laced hashtags and a bevy of bodacious babes to hock its Dr. Dre Beats Pill speakers.

Hmm. Having said that, the approach actually makes sense since the Pill basically looks like a gigantic dildo.

In the ad, bikini-clad ladies — and Robin Thicke — dance to the musician’s Blurred Lines all while suggestive hashtags such as #UWANTIT flash across the screen.

AdFreak’s David Gianatasio aptly describes the brand’s approach writing, “RadioShack comes off like an unhip, balding, middle-aged dude desperately trying to prove he’s down with the kids — and failing badly”

Just what everyone wants to wake up to on a crisp Tuesday morning…a discussion of men’s balls. That’s the latest subject in this Portal A spoof of Dove’s recent Ogilvy Brazil-created “Real Beauty Sketches” video released two weeks ago. The original had an FBI forensics artist sketch women as they described themselves from behind a curtain.

It’s the second spoof of the work so far with the first focusing on men’s pompously confident view of themselves. This second spoof focuses on how men (and others) view their balls. We get descriptions such as “like a bag of old rags” and “my mom always told me I had soggy balls.” One man describes his balls as “like a frog that died and has been baking in the sun for two or three days.” Yeck.

The sketches, thankfully, look far better than what one can imagine the original subject matter appearing. See the video below. Some may consider it NSFW.