Hasta La Creative!

Global fashion brand RevolutionWear has launched a new campaign in which beautiful Swedish models urge men to stop wearing underwear. Well, at least all types of underwear except for RevolutionWear’s FRIGO brand underwear which is being introduced to America.

The campaign will include outdoor, events, digital promotions and retail merchandising in New York City, Los Angeles, and Miami. To coincide with the outdoor teaser campaign, 1,000 pairs of underwear will be given away in online sweepstakes.

Of the campaign’s approach, RevolutionWear CEO Mathias Ingvarsson said,”Our goal in this campaign is to underscore that traditional underwear is dead and the conversation about a highly engineered new class of men’s underwear needs to be started.”

FRIGO’s claim to fame? The FRIGO Zone; a perfectly formed mesh pouch to more effectively support men’s packages.

In Kate Upton’s latest dalliance with food — it’s like some kind of aphrodisiac for her — arrives home with her roommate, gets hungry, seductively changes, heads to her bedroom, turns on Larry King, practically has an orgasm while consuming a meaty Pocket and slips into a psychedelic dream featuring Snoop Dogg doing a mashup of Biz Markie’s 1989 hit “Just a Friend (You Got What I Need) which ends up “You Got What I Eat.”

Now if that isn’t a dirty double entendre, we don’t know what is. Yea, selling sandwiches with a fantasy in which Snoop Dogg sings to Upton about how much he’d like to eat her.

Of the free reign he was given to create this trippy, long-form ad, Snoop Dogg said,”I love working with the Hot Pockets sandwiches team,” Snoop says in a statement. “They let me do what I do and bring the funk out with their message, you know? We needed to top ‘Pocket Like It’s Hot,’ and this video is so dope. It’s funnier, and we got the flyest girl in it with me.”

Well if you’re talking about ad babe of the day then Upton is most definitely the flyest girl. She’s done a commercial for so many brands it’s tough to keep track. Can you blame her though? As long as the industry lusts after her, she might as well make as much coin as she can. Outward beauty doesn’t last forever.

Someone over at Carl’s Jr. has a real fetish for hot women wearing heels, pleated miniskirts, cami tops, bikinis and all kinds of other hottie-wear while getting messy eating a fat, juicy burger. In this case, the hot woman is Miss Alabama Katherine Webb who, like every hottie before her, can’t seem to eat a burger without spilling it all over herself and sweating her ass off while doing so.

Then again, we really don’t mind watching super hot women in miniskirts do just about anything so we really can’t complain much here. Although there are plenty of people who feel this sort of marketing is demeaning to women and does nothing to further the gender.

To them, we say there should be nothing wrong with a harmless bit up up time in the middle of the day to take one’s mind off the pressures of the job.

It’s funny the things you learn when watching ads. Who knew bouncing boobs, while a whole lot more fun to watch in action, cause a woman to burn fewer calories when working out than if she were to wear a bounce-inhibiting sports bra? That’s really the only conclusion we can come to after viewing this Tony Petrossian-directed spot for Sportsmaster, a top european sports retailer.

Perhaps Hitomi Tanaka (semi-NSFW) should shop at Sportsmaster.

Awkward dressing room moments. We’ve all had them. Well, all of you have. We never have. Except for that one time we walked in on a girl with boobs bigger than her head who was fruitlessly trying to stuff them into a bikini top. She just smiled and did the hand bra thing. We smiled too. For a very, very long time.

Anyway, it seems there are all kinds of dressing room disasters and that theme is central to a new Grey London-created ad for Vodafone Ireland. While the girl in this ad isn’t having difficulty stuffing her breasts into a bikini top, she is having a very frustrating time attempting to take a tight dress off over her head.

Once she realizes she’s in a bind, she grabs her phone to call her friend for help only to realize she’s out of credits. But since her phone is a Vodafone phone, she can barrow credits to make the call. Which is awesome except for the fact her friend is otherwise engaged.

In what basically amounts to soft-core porn, Axe is out with a Turkish ad which features Kelly Brook, 33, on a space station in various states of undress. The woman, who was recently seen writhing in a perpetual state of pent-up, hyper sexualized ecstasy, wakes up on a space station, sprays Axe all over herself, prances around in a neglige, strips down to a bikini for a few minutes in the sun (while sliding melting ice cubes over her body of course), removes her bikini, dons a skin-tight, cleavage-bearing space suit and runs into the arms of a hot spaceman dude. And…they live happily ever after.

If Axe really did make life this awesome, we’d be using it every day.

The work is part of the brand’s Appollo campaign which selected four finalists to travel to Space Camp in Florida last month

In a new Benefit Cosmetics video entitled Real Men Don’t Fake It, a collection of men proudly flaunt their packages for the ladies. And while each of the men proudly flaunt their bulging manhood, the ladies become increasingly eager. Except what they are eager for is something entirely other than what you might expect.

As the women ogle the men’s packages — which seem to grow in size as the video progresses — the men reach into their pants as if to offer up their porn star-sized members to the excited ladies. Except what they ultimately offer is humorous commentary on what women truly find exciting.

The campaign, created by Portal A and which debuts today, promotes the brand’s They’re Real line of mascara.

Of the approach, Benefit Cosmetics Director of Marketing Claudia Allwood (now there’s a double entendre if ever there was one) told Mashable,”We wanted to find a clever way to play on real vs. fake double entendre. It’s irreverent and cheeky, so overt you can’t possibly take it seriously.”

The men in the ad, which will be promoted through social channels as well as a paid integration on Reddit, include Jersey Shore’s Vinny Guadagnino, actor/rapper Simon Rex.

In the past, the brand has enticed consumers with a “Temptation Telephone” phone booth in London as well as unleashed Chelsea Lately writer Sarah Colonna (dressed as a police officer) on unsuspecting passersby chastising them for their less than adequate facial make up.

Not nearly as elegant as androgynous model Andrej Pejic selling push-up bras for Dutch retailer Hema and — let’s be honest — not really trying to, Japanese lingerie brand Wacoal employs a bit of a curve ball in this commercial for its own line of push-up bras.

Buzzfeeds’ Copyranter feels the ad is a bit too long and drawn out. We think it works. It keeps you wondering…or not wondering until, well, you do begin to wonder what’s happening. And that intrigue is what makes it, and any good ad, interesting.

Almost 3 million YouTube viewers seem to agree.

Just to be clear, given all the obsessive coverage of the the Publicis Omnicom merger, not everything in the world has been swallowed up by Levy and Wren. And while it might seem that way perusing any news source, industry-related or not, we are here to assure you the world will go on whether or not this merger gets blessed or not.

And with that, we give you this promotional video from Montce swimwear which, thank God, assures all the Little Black Bikini is still a thing. Shot by BJ Golnick, Maxim Covergirl Dominique Storelli can be seen searching for her misplaced bikini top, frolicking on the beach and then, miraculously, losing her bikini top again. Isn’t it funny how the hotter the girl, the less they like to wear their tops? Fine by us.

And, though not that it matters, we’d venture to assume, Levy and Wren are completely fine with this as well. Hey, they might be old but even old men think like 16 year old boys when it comes to hot chicks in little black bikinis.

Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.

Stephanie’s father, Jeff Gilmore, has shot back against critics who have called the ad sexually exploitive. While Macquarie University Professor Catherine Lumby, advisor the the Australian Sports Commission, has c alled the ad “very voyeuristic” and “more like a lingerie ad” that “seems completely out of touch with modern Australia and has little to do with the sport it is publicizing,” Gilmore said, “We’re (he and his wife) quite happy with it. We reckon it’s cheeky and tasteful.”

Calling the criticism “over the top,” Gilmore added “When she was 16 or 18, we might have wanted her to be a bit more conservative, but at 25, she knows exactly what she’s doing. As far as getting attention for the athletes, I think it’s terrific. We all love to see a beautiful human.”

Amen, daddy. Amen.

While some parents might cringe as Gilmore’s outlook he has no problem with the ad’s sexy approach to selling saying, “I’d like to see more interest in women’s surfing and if ads like Steph’s means more people are going to watch the sport, that’s great.”