In a new commercial for underwear brand Under.me, Bar Rafaeli struts through New York City in a Santa Claus outfit before returning to her apartment and slowly stripping to reveal her Under.me undergarments.
Shot in black and white, the ad promotes the brand’s 20 percent off Christmas sale.
We’re sure Candace Swanepoel, Miranda Kerr, Doutzen Kroes (gotta love that name), Alessandra Ambrosio, Lily Aldrige, Lindsay Ellison and Erin Heatherton are all perfectly lovely women. As are, it would seem, all of the Victoria’s Secret models. But when we view them in this cringe-worthy Christmas ad attempting to sing Deck the Halls, we want to poke holes in our ears just to stop the pain.
Yea, sure. It’s fun to show hot women try to sing Christmas carols. Especially when they’re all dolled up in holiday-themed hottie-wear. Hell, it’s fun to show hot women doing nothing at all. But. Please. Make. It. Stop.
Ever since Russia became, well, whatever it has become after its communist days, the country’s ad industry has been obsessed with sex. Even more to than the French, GoDaddy and Carl’s Jr.
To promote Redd beer, Artery VFX helped created a commercial that, well, let’s be blunt, is flower porn. Instead of humans writing and moaning in ecstasy while the camera films things going in and out of other things, this piece of work focuses on flowers doing it…explosively.
We were first introduced to Catrinel Menghia in November 2011 when she appeared in a Fiat ad that would ultimately air in the 2012 Super Bowl. At the time, Menghia was simply known as The Fiat Girl, that hot woman who made a man dumbfounded with her beauty. What a difference a year makes. Famous in all parts of the world now, Menghia continues her work for Fiat.
This time around, she appears topless, thanks to a scorpion, to tout the topless Fiat 500 Abarth Cabrio. As the camera slowly slide its way up her legs, over her butt and across her back, a scorpion works its way up to the back of her bikini top and, as the voiceover says, “small, wicked and now…topless,” yes, clips her bikini strap so she, too, becomes topless. What a witty analogy. Never seen that one before.
This is a really, really, really weird commercial. It’s for toothpaste but you’d never know that when you first watch it or without having first seen the video’s title. In what is likely NSFW (though no nudity), a man and a woman return home from an evening out and proceed to go at each other as if neither of them have had sex in over a year. The intensity builds, the passion mounts and…well…just watch it all the way to the end.
It’s the furthest thing from a P&G commercial you’ll ever see.
Christmas has always been a time of joy and celebration for families the world over but lingerie and sex toy retailer Ann Summers wants us all to know Christmas is also very much for adults as well.
In two new videos, one safe for TV and the other NSFW (though no nudity), Ann Summers celebrates the joy of lingerie and what happens when adults celebrate Christmas.
TV Version:
Semi-NSFW version
OK. Let’s just cut through the crap and get to the nut. When you’re name is Nina Agdal and you are a 20-year-old model – or, in most cases, any 20-year-old, you’re going to look hot in lingerie. In fact, you’re going to look hot in just about anything you wear even if it’s the proverbial potato sack.
So when Agdal frolicks about in this new commercial for Aerie telling viewers they’ll look sexy in Aerie lingerie it’s, well, a no-brainer. Unless, of course, you weigh 300 pounds.
GoDaddy is continuing it “sexy but not sexy” approach to advertising. The brand changed direction earlier this year when it selected Deutsch to focus on the more serious nature of GoDaddy’s business. It did. But not without leaving behind the one thing always present in every GoDaddy ad since the famed Candice Michelle courtroom wardrobe malfunction: scantily-dressed hot chicks.
Along these lines, the brand is out with a new ad called Frank that works very hard at convincing us pizza slob Frank is just as sexy as, well, super sexy Naomi. And you know what? It sort of works. Wait, what? Did we just write that? Oh yes we did.
Sexy doesn’t have to be limited to describing impossibly hot, drool-inducing women with perfect bodies. No. Not at all. Sexy can be a pizza shop with an online ordering system that works swiftly, smoothly and efficiently. And that’as just what this GoDaddy ad is going for.
In the latest bouncing boob idiocy…oh wait…strike that…we love bouncing boobs. The bouncier, the better. Anyway, in the latest bouncing boob…um…bonanza, racktastic Renee Somerfield can be seen tantalizing a poor pooch who’s helpless in the presence of Somerfield’s pulchritudinous puppies.
The ad is for…wait, what? Oh right, the ad is for Mack Boots. But you’d never know that from simply watching Somerfield’s bouncing boobs…uh…we mean the ad.
For its latest zany effort to call attention to its causes, PETA is out with an anti-fur ad featuring a rather bushy Joanna Krupa and the headline, “Fir Trim: Unattractive. Don’t Ruin Your Look With Fur Trim” Oh yes, people. We’re gonna get some trim tonight but no bush because, well, bush is bad. No, that’s not a political statement. It’s just the latest bit of sensationalism from a brand who has so fully bought into the sex sells approach to marketing, they have no problem blatantly acknowledging it.
Of the campaign, PETA Associate DIrector of Campaigns Lindsay Rajit said, “Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting…and when that happens, we will stop using that tactic. But right now, it’s a really fun way to grab attention, and get people on the site. And that’s why we do it.”
PETA. Brining the Muff back to the Dive.
In Portugal, they have no problem whatsoever sexualizing not just advertising but the industry itself. Ah, if only working in advertising where really like this. After all, who wouldn’t want to knock out a few creative ideas while bathing in a hottub with a threesome of awesome?
The ideas will be big and the success huge. Hmm. Today seems to be the day for a “size matters” approach to advertising. See the latest from PETA which is currently celebrating big, swinging…vegetables.
In an ad that caused on one YouTube commenter to wonder whether or not “PETA is secretly run by the American beef industry as part of a conspiracy to? scare people away from vegetarianism,” we are graced with a collective of delicious (or scary depending upon your viewpoint) vegetables dangling as if epic manhood ripe with veggie-fueled stamina which cause a chorus of women to sing, “Give it. I want it. I take it. I got it.”
This is, perhaps the funniest and, at the same time, most horrifying work we have ever seen from PETA.
What, really, can we say about this Russian car dealer commercial? We all know that hot women go hand in hand with hot cars but this outing takes that notion and puts it on steroids. This impossibly hot model wraps her hotness around a vehicle in a showroom wearing nothing more that a cleavage enhancing bra and a booty revealing thong. She slathers her body all over the vehicle as if she were about to have an orgasm. This is how they sell c ars in Russia. Oh and we guess you can buy a car with a credit card too.
While it’s common for global brands to be given certain leeway in terms of how they represent the brand in individual countries, its less common for one country to publicly comment on what another country chooses to do. But that’s exactly what Sony UK did in response to an ad Sony France ran that featured a woman with four breasts and the headline, “Touch both sides. Twice the sensations.”
Of the ad, which, predictably, has caused a bit of an outcry on Twitter, Sony UK said, “this advert is not creative that we are or would consider running in the UK.”
Digital Spy reports one Twitter user said Sony “time-slipped into the 1970s” and another dubbed the work a “disgusting marketing campaign.”
One can certainly understand the outcry although this is the French we’re talking about. And (heavily stereotyping here), we all know the entire country is fixated on all things sex. So this ad actually makes perfect sense…culturally speaking.
A little Old Spice. A little DollarShaveClub. And a little, well, just odd. Here’s some new work from Quebec agency 32 Mars for cold remedy medicine GOLDaid featuring a hot French guy wearing next to nothing. Our man attempts all kinds of cold remedies before he turns to GOLDaid. Mustard massage. Spicy Soup. And a full immersion ointment bath. But, in the end, it’s GOLDaid (with help from the internet) that brings relief.
Over at BuzzFeed, Copyranter makes a great point about a recent breast cancer awareness ad from Lowe Porta, Santiago writing, “So, the spot is targeting men. Fine. What do you think the number of male viewers who jerk off to the ad will be compared to the number of male viewers who actually ask a woman to get a breast exam?”
While we may never be able to conduct a scientific study to determine the likelihood of this scenario, one thing is clear; this ad sexualizes breast cancer. Now it’s hard (OK, difficult) not to sexualize breasts most of the time, especially in advertising. After all, breasts are fun. Breast are soft. Breasts bounce. Breasts make us feel good. Breasts excite us.
All perfectly acceptable reactions. But when we are talking about cancer, sex is really the last thing we are (or should be) thinking about. I’ll be the first to admit I love ads that feature breasts front and center and I’d stare at them all day long if I could (supposedly, it’s therapeutic) but I think this detracts from the seriousness of the message. Thoughts?
– Ryanair is up to its old games again tantalizing travelers and taunting the Advertising Standards Burea with its new 2013 Cabin Girls Calendar.
– Barbarian Group has launched a new campaign for Pepsi using productivity startup TaskRabbit to give its consumers an “extra hour” in their day.
– Several celebrities are none too pleased with Barney’s for depicting a few Disney characters as super slim models for a window display.
– Everything is zombie-themed these days. Why not a CPR effort. And, surprisingly, it makes perfect sense.
– Yo Gabba Gabba begets The Goon Holler Guide Book.
– Honoring Breast Cancer Awareness Month, Coed Magazine compiled a list of the 60 Best Natural Breasts (not nude).
– The Wall Street Journal Digital Network announced today the launch of a branded private ad exchange called “WSJ AUDEX.” The invitation-only exchange will allow advertisers and marketers to leverage programmatic buying (RTB) of the network’s first-party data across WSJ.com, MarketWatch.com, Barrons.com and SmartMoney.com.
– Who knew automotive oil could be used to lube up a hot, bikinied sunbather?
– Check out these singing eggs which tout the benefits of shopping for gorceries online at mySupermarket.
Extending the campaign it launched last year for Rethink Breast Cancer which included the Your Man Reminder iPhone and Android app, john st. is launching the “Hottest App Update Ever.” More men. More muscle, More pecs. More abs. Fewer shirts. More semi-nudity. More hot men urging women to feel themselves up.
Check out the video that touts the new app below. And ladies, just as we would men ogling women, we’ll understand if you get a little excited after watching this video.
Complete with upskirt shot and slow motion, erect-nipple-through-the-shirt shot, Amsterdam-based ad agency Fitzroy would have us believe the new Hyundai Santa Fe, along with its Storm Edge design, is so hot it causes women to suffer serious sexual arousal. Sweat drips. Nipples surge. Desire overtakes.
Damn, if a car this ugly can get these ladies dripping, it’s likely a country-wide orgasm of epic proportion would ensue if a Lamborghini drove down the road
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