stopbil.in.ua: The more the pain, the less the life

Pain takes bigger part of life away from those 420,000 Ukrainians (including children) who need palliative care to relieve pain, associated with terminal illnesses. Registration of oral morphine would significantly improve their lives.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Dima Tsapko, Anze Jereb
Art Directors: Dima Tsapko, Roman Davydyuk
Designer: Roman Davydyuk
Copywriter: Nadya Skrynnyk

Kia Cee’d: Backwards words

Advertising Agency: Innocean Worldwide, London, United Kingdom
Executive Creative Director: Jamie Colonna
Art Director: Dom Sweeney
Copywriter: John Crozier
Retoucher: Justin Shill

Volkswagen: Hands

“Watching videos blinds you to what’s ahead. Please, don’t use smartphones while driving.”

Advertising Agency: Grabarz & Partner, Germany
Chief Creative Officer: Ralf Heuel
Chief Executive Officer: Reinhard Patschke
Group Creative Director: Timm Weber
Creative Directors: André Price, Jan Florian Ege
Art Direction: André Price
Copwriter: Jan Florian Ege
Designer: Sönke Jansen
Accounts: Jasmin Schwarzinger, Gilles Scheuren
Art Buying: Garnet Lange
Photographer: Sebastian Burgold
Makeup Artist: Dörte Dobkowitz
Psotproduction: Piquee

Grundig Hydrox Waterproof Mp3 Player: Wet Band

Advertising Agency: Publicis Bold, ?stanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Senem Demirayak
Copywriter: Mesut Koçarslan
Photographer: Nejat Talas
Account Management: Mehmet Kaptan, Hülya Konhan

Reflex Spray: Neverending marathon

“Neverending marathon. Reflex Spray. Instant muscle pain relief.”

Advertising Agency: Contrapunto, Barcelona, Spain
Creative Directors: Carlos de Javier, Jofre Biscarri
Art Director: Jesús Navas
Copywriter: Sergi Pros
CGI 3D: Lucas Pigliacampo
Photographer: Sergey Semenov

BMW: Change to original

Advertising Agency: ALL CAPS, Vilnius, Lithuania
Creative Director / Copywriter: Julius Nark?nas
Art Director / Illustrator: Žygimantas Ramanauskas

Land Rover: Luxury and intelligence

“Luxury and intelligence finally together.”

Advertising Agency: Bora Comunicação, Natal, Brazil
Creative Director / Copywriter: Patrício Jr
Art Director: Nilo Thiago

Fiat 500L: The Bigger the Car, the Bigger the Fun

“The Bigger the Car, the Bigger the Fun.”

Advertising Agency: Leo Burnett, Spain
Creative Directors: Fernando Martín, Javier Álvarez
Art Directors / Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch
Illustrator: Juan Carlos Paz, Bakea
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez

University Cruzeiro Do Sul Art Courses: Interrogation Room

Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Photographer: Ricardo Barcellos
Illustrator / Retoucher: Boreal
Art Buyers: Tina Castro, Daniel Gonçalves
Account Supervisors: Priscila Penachio, Bárbara Conceição
Advertiser’s Supervisor: Mary Wakabara
Account Manager: Fernanda Neute

Brinox: Page 67,5

Brinox, one of Brazil’s largest home appliance manufacturers, surprised Gosto Magazine’s readers in order to demonstrate the high quality of its line of knives. The magazine’s readers are caught by surprise when they turn one of the pages and realize that it is cut in half, implying how sharp the knives are. Even the page numbers were altered: going from page 67 to 67.5 on both sides, to 68. The action was created by a DDB Brasil team and an internship between DM9Sul and DDB Brasil.

Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: André Faria, Gustavo Victorino
Art Director: Leonardo Rotundo
Copywriter: Gustavo Tasselli
Account Director: Analice Simões, Alessandra Volkweis
Planner: Maria Paula Alonso
Account Supervisor: Alessandra Volkweis
Media: Mônica de Carvalho, Silvio Calissi
Art Buyer: Clariana Costa, Alessandra Salles, Daniela Strang
Photography: Sergio Prado
Graphic Producer: Clariana Costa, Anelito Nóbrega

Dove: Carbon Paper Ad

Advertising Agency: TORKE+CC, Lisbon, Portugal
Creative directors: André Rabanéa, Hugo Tornelo, Pedro Alegria
Art directors: Daniel Machado, João Pereira, Rui Pica and Rui Santos
Copywriters Nuno Trindade, Zeynep Rabanéa
Planners: Diogo Teixeira, Mariana Figueiredo, Frederico Ferreira
Producer: Soraia Silva

Reporters Without Borders: Putin, Ahmadinejad, Kim, Xi, Assad

“No freedom of information, no voice of opposition.”

Advertising Agency: BETC, Paris, France

Kia: Corners

“Straightens corners.”

Advertising Agency: Innocean, London, United Kingdom
Executive Creative Director: Jamie Colonna
Creative Director/ Art Director / Copywriter: John Crozier
Creative Director/ Art Director: Dom Sweeney
Photographer: Tim Kent
Retoucher: Justin Shill

Oral-B: Don’t let it escape

“Don’t let it escape.”

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Guilherme Nesti
Art Director / Illustrator: Eduardo Pastor
Photographer: Thiago Antonovas
Art Buyer: Selma Momosse
Account Supervisor: Carolina Amaral
Advertiser’s Supervisor: Danielle Panissa, Luis Siqueira, Luciana Soubihe, Gabriel Razzotti, Guillermo Rivera Rio, Juan Lavista
Account Manager: Daniela Keller
Production: Rita Vilarim, Thiago Loureiro, Emerson Russo
Post Production: Burti Hd And Arizona

Wet Ones: Beautiful mess

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Per Pedersen
Group Creative Directors: Elaine McCormick, Fran Sheff-Mauer
Creative Directors: Rob Perillo, Rob Lenois
Art Director: Rob Perillo
Copywriters: Rob Lenois, Jon Koffler, Lance Parrish
Designers: Evan Ortolani, Corel Theuma
Account Executives: Jason Kahner, Tara Cosentino
Planner: Sharon Wanamaker
Photographer: Clint Blowers
Project Manager: Rachel West

Guinness: The Pubfinder

Advertising Agency: Breensmith, USA

TAC: Mother’s Day

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mum’s who are left to grieve each Mother’s Day.

Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
Art Director: Jackson Harper
Copywriter: Shannon Crowe
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron
Illustrator: Kelly Thompson

Submarino.com: Medieval, Fairy Tale, Mistery

Advertising Agency: DM9Rio, Brazil
Creatives: Guilherme Cunha, Otto Pajunk and Diogo Mello
Creative Director: Alvaro Rodrigues and Diogo Mello
Contact: Polika Teixeira and Marcia Aguiar
Illustrations: Studio D´Ávila, Magma and Firegrader
Approved by: Thiago Barreira

Tulipan Condoms Retardant Control: Think

Advertising Agency: Y&R, Argentina
Executive Account Director: Eugenia Slosse
Photographer Producer: Fernando Costanza
Executive Creative Directors: Martín Mercado, Diego Tuya, Darío Rial, Martín Goldberg
Creative Directors: Gonzalo Fernández, Juan Ignacio Galardi
Creatives: Rodrigo Raíces, Emmanuel Ventura
Account Director: Agustín Coste
Agency Producers: Horacio Márquez, Mariano Payeres
Retoucher: Daniel Romanos
Account team: Santiago Cony Etchart

Mizuno Morelia: The Lightest Ad Ever

Mizuno Morelia – Anúncio Mais Leve do Mundo from Ricardo Dolla on Vimeo.

Advertising Agency: Talent, Brazil
Creative Director: João Livi, Alexandre Nego Lee, Rodrigo Bombana
Art Director: Felipe Lemes
Copywriter: Ricardo Dolla, Arturo Marenda
Photographer: Mario Coelho
Digital artist: Leandro Furya, Sandro Satake