Basée à New York, Melanie Chernock a imaginé un kit de survie « Love Hurts Packaging », contenant tous les éléments nécessaires pour se remettre d’une rupture amoureuse. Avec une identité visuelle simple et réussie, découvrez ce projet contenant des mouchoirs, du chocolat ou encore de la vodka dans la suite en images.
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cameron Hoelter
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Agency Producer: Leesa Murray
Photographer: Garry Owens
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Cam Hoelter
Art Director: Dantie van der Merwe
Copywriter: David Fraser
Agency Producer: Leesa Murray
Photographer: Michael Malherbe
“Some things are best left to the experts.”
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam, Nick Pringle
Art Director: Adam Ledbury
Copywriter: Guy Lemberg
Designer: Domenic Bartolo
“Next to a furniture, everything goes out of fashion.”
Advertising Agency: Giacometti, Brazil
Executive Creative Director: João Santos
Creative Director: João Santos
Art Director: Mariana Moreira
Copywriter: Daniel Parreira
Photographer: André Nazareth
“Need more room?”
Advertising Agency: DDB, Helsinki, Finland
Copywriter: Pasi Lindqvist
Art Director: Jukka Mannio
Account Director: Teppo Juuvinmaa
Retoucher: Fake Graphics
Photographer: Anton Sucksdorff
Print Producer: Kirsi Pärni
Advertising Agency: Wunderman, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Art Director: Estudio Díaz Feich
Client Team Director: Guillermo Giménez, Brotons and Guido Rosales
3D Art: Studio Diaz Feich
Advertising Agency: Circus, Lima, Peru
Chief Creative Director: Juan Carlos Gomez de la Torre
Art Director: Carlos Tapia Cabanillas
Copywriter: Fabrizio Tapia Schiaffino
Agency Producer: Vanessa Diaz Llontop
Photographer: Lucia Arana
Chief Executive Officer: Marco Milesi
Illustrator: Carlos Luna Gonzales
“Be the guy who hears this.”
Creative Director: Miguel Bemfica
Art Director: Murilo M. Santos
Copywriter: Guilherme Markert
Illustrator: Murilo M. Santos
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Alexandre Boutry
Art Director: Léna Monceau
Account managers: Patrick Lara, Laëtitia Vitalis
PR Manager: Emilie Seid
Illustrator 3D: Antoine Mairot
Creative Retouching: MK Studio
Production: MK Studio
Art buyer: Jean-Luc Chirio
“Hotwheels Elite Collection. Make Daddy Jealous.”
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Cedric Gueret, Kurt Novack
Copywriter: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Director: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
Illustrator: 3d/Antoine Mairot (La Manufacture Paris)
Producer: Mk Studio Paris, La Manufacture Paris
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser’s Supervisor: Claire Moison
Planner: Ivan Pejcic
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director:João Livi
Creative Directors: Felipe Luchi, Philippe Degen
Art Directors: Felipe Lemes, Bastien Grisolet
Copywriter: Arturo Marenda
Photographer: Carioca
Illustrator: Carioca
Additional credits: Marcio Utsh, Erick Sobral, Rafael Barajas, Jean Luc Chirio, Marie Dathana
Advertising Agency: BBDO, Santiago, Chile
Client: Monticello Grand Casino
Executive Creative Director: Jorge Espinoza
Creative Director: Ingrid Lira
Art Director: Cristian Seisdedos
Copywriter: Claudio Diaz
Illustrator: Astro IC.
Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Ingrid Lira
Art Director: Pablo Aburto, Marcelo Palma, Cristian Seisdedos
Copywriter: Pablo Aburto, Marcelo Palma, Cristian Seisdedos
Illustrator: La mano estudio
Photographer: Patricio Pescetto
“Every toy can live again. Donate your old toys.”
Advertising Agency: Eugenio, São Paulo, Brazil
Client: ParkShopping São Caetano
Creative Director: Carlos Valladão
Creative Director: Agostinho Moura
Art Director: Eduardo Borges
Copywriter: Minêu
Illustrator: Eduardo Borges
“Rebuilding a forest isn’t that easy.”
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art director: Yves-Eric Deboey
Assisting AD: Fanny Chevalier
Account managers: Vincent Larnaudie, Anne-Sophie Rudas
PR Manager: Emilie Seid
Photographer: Jason Hindley
Art buyer: Flore Silberfeld
3D and Retouching: Pierrick Guenneugues
“The leading cause of death among people under 35 is not a disease.
Drive Safely.”
Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Illustrator: Flamboyant Paradise
Producer: Cosme Argerich
“The same amount of fuel will take you farther.”
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudi
Art Director: Gilad Hirsch
Copywriter: Udi Avital
“For when you get distracted.”
Advertising Agency: adam&eveDDB, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Matt Gay
Copywriter: John Long
Head of Art: Daniel Moorey
Group Account Director: Jonathan Hill, Jason Lusty
Account Director: Josh Davoren
Photographer: Jason Hindley
Designer: Pete Mould
“Slide your hand and see how does it feel without an Esmaltec Automatic Washing Machine”
Advertising Agency: Acesso Comunicação, Fortaleza, Brazil
Creative Director: Rodne Torres, Marcus Braga
Creative: Rodne Torres e André Freitas
Photographer: Falcão Jr.
Retouching: Alexandre Castro e Leandro Lopes
Account manager: Gustavo Rocha
Media: Luana Saraiva
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