Sweden Opens Up with ‘Yellow and Blue Pages’
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Perhaps in an effort to indulge everyone’s inner-stalker, Made @Sweden will release the Yellow and Blue Pages, a comprehensive contact list for the top creatives who work in the country’s communication industry. Before the guide comes out on June 16 at Cannes, Made @Sweden is pumping up the publicity, taking out ad space in the festival’s program and daily newspaper to promote the literal and figurative open book. Take a second to focus on how European this it. I’d be stunned if American professionals did the same thing. Farfar alum/current McCann Europe chief innovation Matias Palm-Jensen, who may or may not be a character from The Girl with the Dragon Tattoo, is even giving out the phone number to his summer home. I think Made @Sweden is underestimating how relentless and annoying people can be when given a chance to anonymously contact someone, but the openness is certainly refreshing in theory.
After the jump, you can also watch clips for Civil Rights Defenders and the Natalia Project, two ventures nominated at this year’s Cannes associated with the Made @Sweden creative academy.
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