Advertising Agency: Publicis, Quito, Ecuador
Chief Creative Officer: Fabian Bonelli
Creative Director: Demian Campos
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares
Copywriters: Bernardo Tortolero, Luis Amaya
Ilustrators: Yoryi Cantor, Deivy Marquez
Advertising Agency: Luvi Ogilvy, Réunion Island
Creative Director: Philippe Amsallem
Copywriters: Pascal Naguin, Emily Sheen
“Let’s turn tables.
Every child has the right to play.”
Advertising Agency: Ogilvy & Mather, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Frederico Saldanha
Copywriter: Erick Stossel
Art Directors: Giovanni Muratori, Dogura Kozonoe
Illustrator: Fernando Reule
Typographer: Dogura Kozone
Producers: Antonio Carlos, Marcio Santos
Art Buyers: Nancy Bonani, Francini Santiago
Account Supervisors: Camila Porto, Andrea Barrios, Carina Moubazbaz
Advertiser’s Supervisors: Gary Stahl, Ilaria Favero, Alexandre Magno, Estela Caparelli
Planner: Lucas Madeira
To demonstrate the product’s attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is imprinted on the machinery: “Lube your Love Machine”
Advertising Agency: DDB, Brazil
Campaign: KY Love Machines
Executive Creative Director: Marco Versolato
Creative Director: Keka Morelle, Fabio Brandão
Copywriter: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyer: Clariana Costa/ Alessandra Salles
Ilustrator: Marco Cezar
Hand photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisor: Fernanda Marin/ Georgia Carvalho/Giordana Luna/ Patricia Lucato
Advertiser’s Supervisor: Andrea Bo
“The thrill of your TV should not be limited to the screen. Philips Ambilight Tecnology. LEDs that expand the image beyond the screen.”
Advertising Agency: Mood, São Paulo, Brazil
Creative Director: Aaron Sutton, Eugenio Tonelli
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: PICT Estúdio, Rogerio Harsanyi
Photographer: Alexandre Torres, Shutterstock
Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner, Gustavo Vieira Dias
Art Director: Mike Nagy, Peter Mayer
Copywriter: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias
“Harvey Nichols Sale. Try to stay calm.”
Advertising Agency: adam&eveDDB, London, United Kingdom
Creative Director: Emer Stamp, Ben Tollett
Creative: Nikki Lindman, Toby Brewer
Producer: Daniel Moorey
Business Director: Paul Billingsley
Photographer: Daniel Stier
Account manager: Kannayo Okolie
Advertising Agency: Leo Burnett, London, United Kingdom
Executive Creative Director: Justin Tindall
Creative Directors: Tony Malcolm, Guy Moore
Copywriter: Phil Deacon, Sabina Kelly
Art director: Phil Deacon, Sabina Kelly
Agency: Africa, São Paulo, Brazil
Copywriter: Dudu Barcelos
Art Director: Marcio Kota, Fernando Lyra
Creative Director: Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy
Chief Creative Officer: Sergio Gordilho
Photography: Gustavo Zylbersztajn
Retouch: Imagem Boreal
Advertising Agency: Agencia Mood, Brazil
Executive Creative Director: Aaron Sutton
Creative Director: Eugenio Tonelli
Copywriter: Rafael Gonzaga
Art Director: Guilherme Jorgetti, Marcelo Anache
Photographer: Allard
Agency Producer: Rita Teofilo
Illustrator: Estudio Icone
“New Opel Movano. Built to work.”
Advertising Agency: Tapsa Y&R, Madrid, Spain
Executive Creative Director: Tute Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenóz
“It doesn’t matter where. You drive.”
Advertising Agency: Draftfcb, Tel-Aviv, Israel
VP Creative: Tal Perlmuter
Art Director: Nir Gutraiman
Account Director: Yael Nizan
Account manager: Adi Margalit
“Video on demand. Your movies are waiting at home.”
Advertising Agency: Arrechedera Claverol, Mexico
Creative Chiefs: Sebastián Arrechedera, Juan Claverol
Creative Directors: Rocío Cuadra, Eugenio Arangüena
Head of Art: Félix Tapia
Art Direction: Ximena Cerdeira, Félix Tapia
Copywriter: Rogelio Cortéz, Elena Benítez
Photo and post: Gabriel Chouy YOURUGUAY
Account Supervisor: Romina Hernández
Account Manager: Fabiana Marín, Matias Rigali
Producer: Aida Garatea
“Spicy, but not that spicy.
Fuego Azteca Hot Sauce. Soft new recipe made of jalapenos and cilantro.”
Advertising Agency: Koenig & Partners, Guayaquil, Ecuador
Creative VP: Juan Manuel Koenig
Creative Director: César Sepúlveda
Art Director: Andrés Landívar, Fabián Martínez
Copywriter: César Sepúlveda, Juan Carlos Encalada
Illustrator: Andrés Landívar
Advertising Agency: Z+ Comunicação, Brazil
Executive Creative Director: Manoel Zanzoti
Creative Director: Manoel Zanzoti
Art Director: Danillo Ferrari
Copywriter: Juliano Ribas
Planner: Rodrigo Cerveira
Account Director: Renata Vieitas
Agency Producer: Alice Imamura
Illustrator: Tércio Alves
“A glass bottle takes until 4,000 years to disintegrate. Let’s recycle!”
Advertising Agency: TBWA, Managua, Nicaragua
Creative Director / Copywriter: Alejandro Rivas
Art Director: Santiago Pazmiño
Illustrator: Roger Aburto
Advertising Agency: Looma, Kishinev, Moldova
Creative Director / Art Director: Sergey Prokopchuk
Account Manager: Samohvalova Xenia
Advertising Agency: Droga5, Sydney, Australia
Creative Director: Cam Blackley
Art Director: Luke Chard
Copywriter: Mietta McFarlane
Photographer: Jeremy Hudson
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Head of Art: Daryl Corps
“Made for kissing.”
Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Marcio Juniot
Art Director: Bruno Mukai, Matheus Matsumoto
Account: Serge Crispin, Bruna Baldin, Soraya Joukhadar
Art Buyer: Stella Crippa
Illustrator/Photographer: Lumini Studio
“Join the fight against cough.”
Advertising Agency: DLBGROUP, Caracas, Venezuela
Creative Executive Director: Okarina Castaño
Creative Director: Okarina Castaño, José Luis Montilla
Art Director: José Luis Montilla
Copywriter: Okarina Castaño
Photographer: Gustavo Dao
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