Hasta La Creative!

Advertising Agency: House Comunicação, Brasília, Brazil
Art Director: Paulo Ribas
Copywriter: Maurício Oliveira
Photographers: Diego Bresani, Lucas Malta, Estúdio Califórnia

If you could go on sabbatical anywhere in the world, selecting twelve stages to your dream destination, where would your imagination carry you? And what would you bring home… what from all the different places you visited would you choose to fill your luggage with? This is the concept behind Fontegrafica’s 2012 calendar, produced in collaboration with the designer Azzurra Bacchetta. The concept began with a simple yet unsettling proposal: that Fontegrafica allow Azzurra “white paper” to realise a graphic design dream, free from any constraints and ensuring the possibility to bring about any idea. A Fontegrafica- type proposal was taken on most diligently by Azzurra, who, without hesitation, turned the brief into a dream trip. So the twelve months became an open airline ticket of twelve stages. Azzurra detailed her travel plans to colleagues, friends, acquaintances and family, inviting them to report on what was the first thing that came to mind for each “visited” site. A natural and very real brainstorming, a collective pondering of figures, faces and objects resulted in a charming outcome. The tables are full of details, cleverly arranged like pieces of a puzzle. Fontegrafica provided the canvas on which these parts are formed, associating to each table specific inks and papers that fit perfectly with the places represented. The result displays the structure of the trip, the colors of the nations, the smells of the locations, the simple communication of a postcard and the emotion of a work of art. To you, who are preparing to visit the boards of the 2012 Fontegrafica’s calendar, we wish you all a good trip!

Advertising Agency: Leo Burnett, Milan, Italy
Designer: Azzurra Bacchetta
Printer: Fontegrafica

Lady Fozaza’s jackets comes with the signature “High Shoulders”. The ads shows the effect of these high shoulders on the shoulder pets.

Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Martino O’Brien, Mansoor A. Bhatti
Art Director: Jana Jelovac, Lara Bizri, Nisreen Shahin, Mansoor A. Bhatti
Copywriter: Sarah Berro
Account Director: Corinne Abi Habib
Illustrator: Jana Jelovac

“Medical assistance for travellers.”

Advertising Agency: TBWA, Buenos Aires, Argentina
Chief Creative Officer: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Emilio Pastore
Art Director: Cecilia Astengo
Photographer: Blumencweig-Benitez Fotografia
Account Supervisor: Carlota Gabrielli

“Closer means bigger.”

Advertising Agency: BBDO, Taiwan
Executive Creative Director: Alex Lin
Creative Director: Tom Huang
Copywriter: Popeye Weng
Art Director: Peggy Chen

Self promotion campaign for Livingroom Communication that invites potential clients to engage in intelligent conversation with the agency and its consumers with the purpose of bringing brands to life.

Advertising Agency: Livingroom, United Arab Emirates
Creative Director: Martino O’Brien, Mansoor A. Bhatti
Art Director: Nisreen Shahin, Mansoor A. Bhatti
Copywriter: Martino O’Brien
Executive Producer: Roger Kanakri
Planner: Brenda Kasser
Photographer: Mansoor A. Bhatti
Retoucher: Faiz Dero, Nisreen Shahin

Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Creative Director: Rogério Chetto
Art Director: Victor Azevedo
Copywriter: Bernardo Badaró

“The internet is a dangerous place.
Don’t let your children online with no supervision.”

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Art Director: Pavel Fuksa
Illustrator: Oana Tudoran

“Success is not hereditary.”

Advertising Agency: Dim’canzian’facci, Saol Paulo, Brazil
Chief Creative Officer: Michele Dim D’ippolito, Guilherme Facci
Executive Creative Director: Michele Dim D’ippolito, Guilherme Facci
Creative Director: Michele Dim D’ippolito, Guilherme Facci
Copywriter: Leandro Esper
Art Director: Christian Gonzalez
Illustrator: André Canto
Account Supervisor: Marcio Canzian
Advertiser’s Supervisor: Marina Pardo
Account Manager: Michelle De Bellis
Planner: Carolina Avari

“Speak for her. Call 100 to report child sexual abuse.”

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officer: Carlos Eduardo Porto Moreno
Creative Director: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Waldemar França
Photographer: Marco Mendes
Illustrator: Sergio Paulo
Typographer: Waldemar França
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda