Advertising Agency: McCann, India
Executive Creative Director: Ashish Chakravarty
Creative Directors: Mayur Hola, Vineet Mahajan, Sudeepa Ghosh
Copywriter: Prateek Suri
Art Director: Gourav Verma
Photographer: Manav Parhawk
Production: Ars Thanea
The Governement of the State of Ceará maintains a Support Center, called CRAVV, for victims of urban violence such as assaults, domestic violence, torture, sexual violence and others. In these centers victims are offered psychological, social and court assistance that help them overcome these serious traumas.
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Directors: Daniel Prata, Bruno Lage
Copywriters: Chico Lucas, Fabiano Ribeiro
3D Studio: Z-Axis
Additional credits: Vítor Barros, Vivian Nóbrega, Rubenia Rocha, Ariana Guerra, Cleinice Bela, Thaís Leite, Melina Romariz, Breno Carvalho, Daniella Navarro
Advertising Agency: Verbal Communication, Curitiba, Brazil
Copywriter: Leandro Bonfim
Art Director: Vinícius Natel de Camargo
Art Director: Rodrigo Lira
Creative Director: Cláudio Erwin “Ceará”
An exclusive 3D printed toy shop to create Christmas presents for vulnerable children. Open to all from Friday 13th December to Wednesday 18th December, ‘Print Happiness’ will, with the help of donations from the public, create toys for Kids Company children who would otherwise not have anything to unwrap on Christmas Day. Six state-of-the-art Ultimaker 3D printers will create the toys live at the bustling Soho site in London. To print a toy, members of the public simply need to make a text donation of £5 to a specific number, and select the toy design of their choice.
Advertising Agency: AMV BBDO, London, UK
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Executive Creative Directors: Adrian Rossi, Alex Grieve
Designer / Illustrator: Mario Kerkstra
Planner: Louise Nolder
Account: James Walker-Smith, Jane English, Rachel Watson, Francesca Warner
Innovation team: Gregory Roekens, James Rowley
Art Producer: Sophie Hector
TV Producer: Rebecca Holt
Digital Production team: Stephen Bond, David Blanar, Maebh Kelly
The ‘Chokchok Urban Art Project’, established by true herb cosmetic brand ‘belif’, is an architecture/ arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads were made to recruit amateur artists to join selected professional street artists.
Advertising Agency: HS Ad, Seoul, Republic of Korea
Creative Director: Bo Hwang, Chang Soo Han
Art Director: Chang Soo Han
Copywriter: Eui Seop Shim
Account Supervisor: Yun Mi Lee
Advertising Agency: Kausa centralcreativa, Asunción, Paraguay
Chief Creative Officers: Rodolfo Gomez, Alberth Cabrera
Creative Director: Adriana Mongelos
Art Director: Claudio Filartiga
Copywriter: Adriana Mongelos
Illustrator: Edgar Arce
Discover The Returned: people supposed dead, who come back to life as they were, unaware of their death.
To advertise the broadcast of the series on Watchever.de, we created mysterious obituaries announcing the death and the return of the series characters. The posters erected in main german towns and each character had a dedicated web address, bringing people directly to the Watchever page of the series.
Advertising Agency: Heimat, Berlin, Germany
Advertising Agency: K-MB, Berlin, Germany
Creative Director: Ove Gley
Copywriter: Axel Didon
Art Director: Anthony Montagne
Graphic Design: Carsten Meyer
Copywriter Intern: Sebastian Schäffer
Account Supervisor: Florian Hoffmann, Philip Bauch
“Everything you buy, makes you fly.”
Advertising Agency: Medina Turgul DDB, ?stanbul,Turkey
Executive Creative Director: Kurtcebe Turgul
Creative Director: Gökhan Erol
Art Director: Necmi Mutlu
Copywriter: Mehmet Güney
Photographer: Fethi ?zan
Illustrator: Onur Aynagöz, O?uz Birgören
Advertising Agency: TBWA, Bogota, Colombia
Creative Director: Jaime Cueto, Roger Acosta
Art Director: Alex Torres, Guillermo Gonzalez
Copywriter: Guillermo Gonzalez
Illustrator: Jairo Perez
“Don’t let what you eat speak for you.”
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Stefano Guidi
Post-Production: Artoutlab
Photographer: Artoutlab
Client Service Director: Isotta Enrici
Account Supervisor: Francesca Feller
As far as titles go, Good [for goodness sake] Part II #evengooder is up there, and by up there, I’m not sure if I mean awesome or terrible. It’s definitely up there, though. All of this philanthropic goodness comes from The Glenn Group, specifically Diego Sabogal, a graphic designer and artist, who is creating original holiday cards that anyone can bid on, starting at $50, during a December 9 auction. All of the proceeds will be donated to feed hungry people in Nevada.
The Part II #evengooder campaign owes last year’s original Good [for goodness sake] some credit. The 2013 auction raised $1,000 in one day. This year, bidders will be able to target their sights on custom sets of holiday cards and prints, including Santa and Rudolph dressed in yellow Breaking Bad jumpsuits while cooking meth in the desert. For goodness sake, that’s good. You can do some early bidding on items here. Screengrab below:
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: DDB, Lagos, Nigeria
Creative Director: Tunde Sule
Copywriter: Tunde Sule
Art Director: Segun Olawoagbo
Photographer: Pius Ojeimen
Fangoria is the world’s #1 horror magazine. To promote magazine subscriptions around the holiday season, we created a series of posters featuring cute gingerbread men doing horrible things to one another. Posters were placed on construction hoardings and on public outdoor boards.
Advertising Agency: Zulu Alpha Kilo, Canada
Creative Director: Zak Mroueh
Copywriter: Nick Asik
Art Director: Mooren Bofill
Photographer: Vicky Lam
Photography Studio: Westside Studio
Photographer’s Assistant: Alex Beetham
Model maker/stylist: Jamie Oxenham, Oxenham Design
Advertising Agency: TBWA, Istanbul, Tyrkey
Creative Director: Volkan Karakasoglu
Copywriter: Emre Gökdemir
Art Director: Zeynep Orbay
Account Supervisor: Seda Seker, Ece Gucuk
Chief Creative Officer: Ilkay Gurpinar
Account Manager: Esra Ozkan
Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Linda Elers
Art Director: Alexander Elers and Daniel Hallberg
Account Director: Mirja Kais
Account Manager: Åsa Slättegård
Web Director: Thomas Larsson
Spasticity is a symptom that develops late in the course of multiple sclerosis (MS), causing muscle spasm, weakness and stiffness. Patients lose their independence and are forced to rely on family members and carers to accomplish basic tasks. The limited treatment options have significant side effects, or require an implanted pump.
Sativex is a novel treatment developed from particular strains of cannabis that significantly improves symptoms of spasticity in responders. Because it is delivered as an oral spray, patients can adjust their dose as and when they need to. However, HCPs have been equivocal about its value, and concerned about its cost.
To drive re-appraisal of the brand among prescribers, we used the unifying idea of ‘cost’ to bring together the effect of MS spasticity on patients with its broader social impact and the financial realities, increasing their motivation to gain budget approval for Sativex.
Advertising Agency: Langland, United Kingdom
Creative Director: Andrew Spurgeon
Copywriter: Harry Yeates
Art Director: Andrew Morley
Photographer: Spencer Murphy
Typographer: Matt Glenn
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Associate Creative Director: Frank Cartagena, Sam Shepherd
Photographer: Alec Helm, Frank Le Blanc
Retoucher: John Cason
Designer: Juan Carlos Pagan, Brian Gartside
Head of Production: Ed Zazzera
Producer: Nina Horowitz
If you needed proof that there's really nothing new under the sun, look no further than the explosively popular site ViralNova, which credits its addictive, highly clickable content to a famous long-form print ad from 1926.
The original ad, widely collected, praised and parodied through the years, begins, "They laughed when I sat down at the piano — But when I started to play!" It was penned by John Caples for the U.S. School of Music and is often noted as one of the most effective ad headlines of all time.
Scott DeLong, who launched ViralNova in May, has a framed copy of the ad over his desk to help inspire him to create the most engaging headlines possible each day. "It's the most perfect headline ever written," he recently told Business Insider, "and those same psychological reasons for that working is why ViralNova is, so far, working today."
He's successfully adapted its urgently emotional style, topping aggregated news items from around the Web with madcap mini-masterpieces like, "They Were Married for 65 Years. Their Final Moment Left Me In A Puddle Of Tears," "I Can't Decide If This Is Adorable Or Very, Very Wrong. And I'm Not Talking About The Baby's Safety" and "Please, Ban These People From Ever Posting Online Again. You Have To See This … OMG." (And those are just from one day.)
ViralNova is in the vanguard of sites that rely on creating such headlines to attract clicks and social sharing. Other notables include Upworthy, which says editors must write 25 headlines for each story before they get it right.
This trend raises the bar for sites looking to get their content noticed and adds a new layer of creativity, though journalistic purists and old-school newshounds might scoff along the lines of an especially memorable ViralNova topper: "And This Is Why Our Entire Society Is Doomed. Sigh."
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“You don’t become a great professional by chance.”
Advertising Agency: Publicis Conseil, Paris, France
CCO: Olivier Altmann
Creative Director: Christophe Perruchas
Art Director: Raphael Halin
Copywriter: Benjamin Sanial
AD Assistant: Juliette Leclerc
Account Managers: Patrick Lara, Franck Agnel, Sigolène Naugès, Hélène Duvoux-Mauguet, Adeline Blanc
Photographer: Frieke Janssens
Art Buyer: Jean-Luc Chirio, Soone Riboud
Print Production: Elysian Fields
Media Plan: Press, outdoor, web
“Don’t be afraid of missing out.”
Advertising Agency: Grey, London, United Kingdom
Creative Director: Nick Rowland
Creatives: Erik Uvhagen, Johan Leandersson
Illustrator: Neal Adams
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
