Axe: Effect Project
Posted in: UncategorizedLand Rover Defender: Syringe
Posted in: UncategorizedVantage: Ketchup, Coffee
Posted in: UncategorizedGalderma Benzac: Party, Pool, Viewpoint
Posted in: Uncategorized“Anti acne cleansing cream.”
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Head of Art: Juan Pablo Alvarez
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Diego Cárdenas, Daniel Mora, Andrés López, Jhon Chacón
Illustrator: Daniel Mora, Diego Cárdenas
Account Director: Fabio Quiroga
Land Rover: 366 days of adventure
Posted in: UncategorizedEvery year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours would stand out from the rest? We wanted to create a calendar that would be useful, highly interactive and would encourage the recipients to embrace their sense of adventure. We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. We created it in the form of a road map, which would take our recipient around the world in 366 days. Every distance was calculated, every ferry ride was worked out and every day was carefully planned based on the terrain people would encounter. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover would take them tomorrow or the next month. Increasing the interaction between the recipient and the brand. We sent out 5,000 calendars to our existing customers. Next year, we intend to print 10,000 pieces.
Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Designer: Shahir Zag
Designer: Kalpesh Patankar
Copywriter: Guillaume Calmelet
Illustrator: Gitten Tom
Agency Producer: Amin Soltani
Producer: Leng Panganiban
Account Director: Sarah Locke
Account Manager: Pierre Farra
Las Vegas Wedding Agency: Knitting, Solitaire, Crossword
Posted in: UncategorizedBiopark: Broccoli, Carrots, Tomatoes
Posted in: UncategorizedPiazza Italia: Our Models
Posted in: UncategorizedPiazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.
Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert
Sea Shepherd: Harpoon
Posted in: UncategorizedArno: Clogged Arteries
Posted in: Uncategorized“Your heart has enough reasons to suffer.
Arno Actifry – Fried food with less cholesterol”
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Art Director: Eduardo Pastor
Copywriter: Guilherme Nesti
Illustrator: Big Studios, Boreal Tratamento de Imagem
Photographer: Pedro Dimitrow
Artbuyer: Selma Momosse
Production: Rita Villarim, Thiago Loureiro, Emerson Russo, Burti HD
Sonim XP3400 Armor: End of the World
Posted in: Uncategorized“Impact resistant, just in case.”
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Art Director: Christian Liu, Eduardo Quadra
Copywriter: Antonio Arias
Illustrator: Sattu Rodrigues
Photographer: Rodrigo Ribeiro, Gary Griffiths
Print Producer: Tom Stocks
Retoucher: Claudio Ishi, David Prittie, Raul Pardo
Vitahair: Donor
Posted in: UncategorizedHair that is genetically programmed not to fall out is generally located in a horseshoe shaped area in the back of the head. Hair transplantation is the simple in-office procedure of removing these DHT-resistant follicles from the donor area (the back or sides of the head) and inserting this hair into the thinning and balding areas on the top and front of the same persons head. Hair from the donor area is genetically programmed to grow for the rest of one’s life.
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative directors: Diego Tuya, Darío Rial, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Illustrator / Retoucher: Daniel Romanos
Photographer: Fabián Laghi
General Brand Director: Eugenia Slosse
Producer: Fernando Costanza
Mobinil BlackBerry Tiering: Girl, Guy
Posted in: UncategorizedSommiercenter: Far Away Drum Set, Far Away Drill, Far Away Vacuum Cleaner
Posted in: Uncategorized“Nothing wakes you up.”
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Diego Tuya, Darío Rial, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Illustrator / Retoucher: Daniel Romanos
General Brand Director: Eugenia Slosse
Producer: Fernando Costanza
Liga Peruana Contra El Cáncer: Restaurant, Bus, Bar
Posted in: Uncategorized“Passivity kills. Complain if someone smokes in a restaurant. It’s forbidden by law 29517 to smoke in public places.”
“Passivity kills. Complain if someone smokes in a bus. It’s forbidden by law 29517 to smoke in public places.”
“Passivity kills. Complain if someone smokes in a bar. It’s forbidden by law 29517 to smoke in public places.”
Advertising Agency: Publicis, Lima, Perú
Creative Director: José Rázuri
Art Directors: Tay-pan Chu, Enrique Rendón
Copywriters: Bruno Reggiardo, Martín Llerena
McDonald’s: GoMcDo
Posted in: UncategorizedMiroslav Underwear: Carriageworks, Customs, Club, Shop
Posted in: Uncategorized“Quality best appreciated up close.
Miroslav Underwear”
Advertising Agency: M&C Saatchi, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Producer: Louis Molines
Assistant Producer: Simone McNair
Retoucher: Limehouse
Photographer: Jamie McFadyen
Print Producer: Josephine Panetta
Bertrand: Ferreira, Borges
Posted in: UncategorizedCampaign from Nossa, Lisbon for Bertrand, the most historical and the oldest bookstore in Portugal. Bertrand organized two special actions dedicated to two authors: Jorge Luis Borges and Vergílio Ferreira. During these actions, there were great discounts on all the books of the writers, reading sessions and debates about them.
Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Art Director: Tiago Prandi
Copywriter: Rui Simões
Illustrator: Andre Kano
Account manager: Rita Fialho
Resistol 911: Armageddon
Posted in: Uncategorized“Instant glue.”
Advertising Agency: Y&R, México
Chief Creative Officers: Rafael Barthaburu, Esteban Sacco
Creative Directors: Armando Castelán, Carlos Carbajal
Copywriter: Armando Castelán
Art Directors: Sergio Rojas, Mario Aguilar, Oscar Cuevas, Francisco Hernández
Head of Art: Oscar Cuevas, Francisco Hernández
Casa Productora: Salamagica, NT Producciones
Illustrator: Ricardo Salamanca Matkovich
Photographer: Ricardo Salamanca Matkovich
Agency Producers: Ivonne Cortes, Adrian Ramos
Account Director: Lorena Ramos
Planning Director: Aníbal Cortes
Planning: Abraham Espinosa