X-ray Business Cards – 10 Clever Ways to Help You Stand Out in a Recession (GALLERY)

(TrendHunter.com) In a world a freelancers (yup the recession sure did increase their number…), business cards have become a great tool for self promotion. As one of the first impressions on possible future clients, your…

Sapphic Advertising – Cesare Paciotti Goes Lesbian Chic in Fall/Winter 09-10 (GALLERY)

(TrendHunter.com) Cesare Paciotti will ride the lesbian-chic wave in their new Fall-Winter 2009-2010 ad campaign by famed photographer Mario Sorrenti.

Sorrenti captured models Constance Jablonski and Eniko Mihalik getting…

Steamy Starlet Underwear Ads – Eva Mendes is Hot for Calvin Klein F/W Campaigns (GALLERY)

(TrendHunter.com) Hot on the heels of their controversial Spring/Summer 2009 Jeans campaign, Calvin Klein unveiled the new Fall 2009/Winter 2010 Jeans and Underwear ad campaigns starring Hollywood starlet Eva Mendes.

Shot…

Spoof Nudetography – Sacha Baron Cohen in GQ Promotes ‘Bruno’ With Hilarious Spread (GALLERY)

(TrendHunter.com) Sacha Baron Cohen, as his latest alias, Bruno, is doing his rounds as he promotes his upcoming film, and he’s not missing any stops. Bruno can be seen on the cover of the July 2009 issue of GQ, a popular…

Bushy Signatures – MTV’s ‘Staying Alive’ Campaign Shows More Than Expected

(TrendHunter.com) MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further.

The campaign features ads with both male and female goodies, with…

Irresponsible Beauty Ads – Fortis Bank Promotes Plastic Surgery Loans in Turkey (GALLERY)

(TrendHunter.com) I really hate this Turkish ad for Fortis Bank, which promotes their plastic surgery loans.

The ad shows a typical before and after picture of a young woman with the tagline, “You get the credit, another…

Sexploitation Ads – Advertisements From MTV That are Shockingly Provactive (GALLERY)

(TrendHunter.com) MTV has been an influential force on pop culture and it is important to note what tactics they use to spread their messages to the youth of today. The ads in the above gallery are from two different campaigns.…

Imaginative Alcoholic Ads – Creative Campaigns to Make Booze Irresistible (GALLERY)

(TrendHunter.com) Some people think that their creative process is heightened after a couple of drinks, and it would appear that ad executives coming up with these creative ways to market liquor agree.

The gallery above…

Moody Vampire Posters – ‘New Moon’ Official Poster Shows Love Conflict (GALLERY)

(TrendHunter.com) After an onslaught of fake fan-created posters, the official ‘New Moon’ teaser poster has been unveiled.

The poster features Robert Pattinson, Taylor Lautner and Kristen Stewart playing the characters…

Assvertising Denim – Zero Degree Slim Fit Jeans Imprint Your Skin (GALLERY)

(TrendHunter.com) These Zero Degree Jeans ads effectively use assvertising to promote their Slim Fit women’s denim design.

The ads show how the contents of the back pockets (keys, mobile phone) have left an imprint on…

Sarcastic Boobvertising – ‘Girl Racers’ Campaign Brings Out the Dual Airbags (GALLERY)

(TrendHunter.com) Sky TV sure knows how to promote its ‘Girl Racers’ reality series.

The ads embrace the fact that this show combines two of every straight man’s dreams: girls and cars! Zooming in on breasts, the ads use…

Beer Delusion Ads – The Beer Goggles Effect By Ibrew-Coopers Beer

(TrendHunter.com) We all know stories of the morning after the night out. Well sometimes bitter experience have taught you that alcohol intake can delude the way in which you see the other sex. After a couple of beers the…

Passionate Fashion Ads – Gratuitous Mangano 2009 Campaign (GALLERY)

(TrendHunter.com) Calvin Klein opened the door to orgy-inspired ads and editorials with their recent controversial Calvin Klein Jeans campaign. Italian brand Mangano is the latest to follow in CK’s footsteps and feature…

Copywriting Conundrums – Gaviscon Ad Released With Unintentional Double-Entendre (GALLERY)

(TrendHunter.com) What happens when you outsource your copywriting to a country where English isn’t the first language? You get classics like this from Gaviscon, an antacid treatment for digestive problems: “It’s like a…

Painful Fashion Ads – Tyson Ballou Gets Stepped On for FCUK S/S ’09 Campaign (GALLERY)

(TrendHunter.com) In the Spring/Summer 2009 campaign for French Connection (FCUK), male model Tyson Ballou gets stepped on by Danijela Dimitrovska.

This isnt the first time that Tyson Ballou has been beaten up in a fashion…

Sinister Hotel Room Fashion – Rock Republic’s Forbidden Love in S/S 2009 (GALLERY)

(TrendHunter.com) Rock Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.

Even though…

Beach Fun Ads – Allen Cox Gets Aquatic For Spring/Summer 2009 (GALLERY)

(TrendHunter.com) Allen Cox celebrates summer fun in their Spring/Summer 2009 ad campaign. The campaign features models André Ziehe and David Fair frolicking on a beautiful beach with a sexy female model.

Aquatic themes…

Window Blinds as Women – String Beauty Tanning Lotion’s Shady Ladies (GALLERY)

(TrendHunter.com) String Beauty suntan lotion creatively demonstrates the effectiveness of its product with bikini-clad women made out of venetian blinds. One could call them the shady ladies of the beach.

The faux wood…

Coupon Kitsch

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Of course, none of US would ever clip newspaper coupons, but judging by the flap when the Valassis/Red Plum inserts were discontinued in some markets this past winter, those who do are passionate. Do yourself and your clients a favor, remember that coupons drive purchases and sometimes brand loyalty. Also remember that taking them away can drive mutiny.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

 

Femme Fatale Swimwear – Guess Goes For The Kill With Irina Shayk For S/S 09 (GALLERY)

(TrendHunter.com) While Guess went for a blonde beehive look with model Franziska Frank in their S/S 09 ads, their swimwear, bags and footwear ads are all about brunette-glam.

Photographed by Yu Tsai, the ads feature model…