It’s hard to recall a more fateful election in the U.K. since the one post-World War II. Yesterday’s election is one where the outcome will have far-reaching consequences outside the U.K. The future of the European Union is at stake, and the world is watching. A whirlwind of political moves has seen everything from a…
If you’re in Iowa and identify as a “cord-cutter,” you’ve likely seen a message Joe Biden approves on Hulu. The former vice president is investing in the medium this presidential election as part of a larger ad buy in early-voting states as the race gets closer to choosing a Democratic nominee. For political candidates and…
In 2016, college voter turnout was only 48.3%, but now it’s expected to nearly double as 80% of Gen Z college students prepare to cast ballots in 2020. Gen Z is about to make big waves in the next election, but the scope of that impact won’t just be shaped by the information it concerns….
Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience targeting, meaning political advertisers can now only target audiences based on age, gender, general location…
It’s been over five years since the Senate Intelligence Committee released its investigation into the CIA’s detention and interrogation program after 9/11. The story, which took over newspapers’ front pages and websites’ homepages, didn’t stay in the news cycle very long, according to Daniel J. Jones, the former U.S. Senate staffer who led the investigation….
A Virginia congresswoman running for reelection told her story by going back to when she took her first oath of office–at age 17 in the United States Naval Academy. The spot, from U.S. Rep. Elaine Luria, D-Va., contrasted her commitment to service with a strong message in favor of impeachment proceedings against President Donald Trump,…
As political ad spending is projected to reach record-breaking heights during the 2020 political season, a new website for freelancers is creating a marketplace for campaign-related tasks. Fiverr, a platform that connects freelancers with projects, is opening what it’s calling a “politics store” with specific jobs related to running a campaign, from copy-editing campaign materials…
Rock the Vote, the nonpartisan nonprofit effort to energize young people to register to vote (and then actually go out and vote) is expanding its mandate to workplaces with a new cause called Brands for Democracy. The initiative launches on Nov. 5, almost exactly one year from when the next president of the United States…
As media organizations ramp up their coverage of the 2020 presidential race, McClatchy is tapping its network of local journalists to create a special, subscription-based news source. The new compilation of coverage, Impact 2020, kicks off Tuesday, Nov. 5. As part of the project, McClatchy will offer a free, daily political newsletter and is bringing…
The Knight Foundation is investing more than $3.5 million in various research projects that will dig into how the internet, and in particular social media, is governed. The nonprofit John S. and James L. Knight Foundation will spread the funds among several research projects including: exploring the economic impacts of regulating digital platforms at Yale…
On Wednesday, Twitter CEO Jack Dorsey took to the platform to let politicians around the world know their money wasn’t good there anymore. “We’ve made the decision to stop all political advertising on Twitter globally,” said Dorsey in a tweet thread. “We believe political message reach should be earned, not bought.” A political message earns…
The advertising blacklist isn’t a new trend. But as digital ads become more important sources of revenue for news organizations, these blacklists are taking an unintended toll on journalism–and our democracy. Advertising blacklists are primarily used by brands to dictate where they don’t want their ads to run, usually next to articles with controversial terms…
Alexandria Ocasio-Cortez’s rise was a swift one. And a lot of that was thanks to her advertising. A campaign video–dubbed “The Courage to Change”–showed AOC getting ready in the morning in her New York apartment, then commuting on the subway and speaking with New Yorkers. In the video, she laid out her beliefs: Medicare for…
It appears as though people want more brands to channel their inner Ellen DeGeneres. According to a study conducted by creative agency DNA Seattle that surveyed 2,000 Americans, 54% of respondents agree on some level that brands should help build common ground and avoid taking sides. Additionally, more than half at least somewhat agree that…
The Florida Pro Chapter of the Society of Professional Journalists (SPJ) is turning President Trump’s language around on him. The journalist advocacy organization has applied to trademark the term “fake news” to discourage the White House–and politicians and celebrities–from using it inappropriately. The ability for Trump to use the term “fake news” to characterize reporting…
Impeachment is essentially the only constitutional remedy for a president that might represent an existential threat to the country. And it can play out in any number of scenarios. Although it has been a relatively short time since the whistleblower charges, to a large extent we already know that we’re in for a mind-numbing, omnichannel…
No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. In fact, about 57% of consumers say a company’s stance on social or political issues…
With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice the sum in 2012….
Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their…
Though the biggest platforms have hand-wrung and rolled out steps to stanch the flow of political misinformation on their respective platforms, it appears that there’s one way to get around it: paying for it. In the past two weeks, lies have run rampant across the platforms. First came Donald Trump running attack ads across Twitter…
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