Democratic presidential candidate Mike Bloomberg went viral last week for his peculiar way of greeting a dog. The campaign’s answer to this moment? Make an ad. The formal 30-second response–a spot that showed a handful of dogs “endorsing” Bloomberg–also made its rounds online and gained enough steam that the campaign decided to turn it into…
While the field of candidates vying for the Democratic nomination remains crowded, the Super Bowl has become a contest between Michael Bloomberg and President Donald Trump. Both have huge budgets to spend on political ads and each has purchased 60 seconds of advertising during the game. Even the rollout of the ads, priced at about…
These are odd times we’re living in. Two billionaire presidential candidates (including the current president) are dropping lots of cash on Super Bowl ads. This is not your father’s election cycle. There are a slew of Democratic candidates vying for the nomination. Some of them, along with President Trump in his reelection bid, are spending…
Hours after Michael Bloomberg released his 60-second Super Bowl ad, President Trump went live with his own 30-second spot, one of his two ads that will air during Sunday’s game. The first Trump ad, called “Stronger, Safer, More Prosperous,” features images of him winning the presidency and snippets of news reports commenting on his administration….
In the ongoing tit-for-tat between billionaires running for president, the Michael Bloomberg campaign released its much-awaited Super Bowl ad this morning. The ad, which addressed gun control, is the presidential hopeful’s latest commercial after several weeks of running ads in battleground states, like Ohio, Pennsylvania and Florida, questioning President Donald Trump’s impeachment. The campaign secured…
The Super Bowl is more than snack stadiums and rating points. On the first Sunday in February, America’s largest television audience does something truly remarkable: Viewers look forward to watching ads. And yet, this year’s ad slate threatens to spoil the party. A double-dip of political ads–including two 60-second spots, one each from Michael Bloomberg…
Facebook pulled a network of several-dozen pages late last week that were behind coordinating posts defending Robert Hyde, a Republican running for a House of Representatives seat in Connecticut who has become part of the impeachment investigation into President Donald Trump. Rebecca Ballhaus of The Wall Street Journal reported that the coordinated activities of the…
As the U.S. Census begins its sprawling, once-a-decade effort to count all the people living in America, special focus is being placed on reaching a wide range of immigrant and minority communities. While such emphasis isn’t unique to the 2020 census, what is new is the dark cloud hovering over the issue of legal versus…
For all the talk about the immediate effect of unprecedented political advertising in 2020–politicians crowding primetime, filling media coffers while edging out staple advertisers–there’s been little said about what happens after the party’s over. I see two ramifications with lasting impact on the media business where advertising is expected to slow down in 2021. On…
Facebook’s latest response to the ongoing debate over how it should handle political advertising and false information in political ads and content is putting more controls in the hands of users. Director of product management for ads Rob Leathern echoed the philosophy shared by CEO Mark Zuckerberg late last year, saying in a Newsroom post…
Now that the winter holidays are over and the dregs of the New Year’s champagne have been poured out, Americans have little choice but to turn their weary heads to this year’s presidential race. And with the electorate more ideologically divided than any time since the Vietnam era, it comes as little surprise that both…
Teen Vogue, the award-winning digital publication known for its transition from teenybopper fashion magazine to hard-hitting, youth-oriented news platform, became the target social media ire this morning after publishing a story about Facebook’s efforts to “ensure the integrity of the 2020 election.” The story was a flattering, roughly 2,000-word profile highlighting five women of Facebook…
LAS VEGAS–Ivanka Trump, an adviser to her father, President Donald Trump, appeared onstage at CES today to discuss jobs, after the White House failed to make an appearance last year amid the longest shutdown in the nation’s history. Trump addressed her efforts to encourage a more modern workforce during her father’s time in the White…
The re-election campaign for President Donald Trump has purchased an ad slot during Super Bowl 2020. The campaign’s confirmation of the ad comes after weeks of speculation, and on the heels of Democrat Michael Bloomberg’s campaign also announcing today that it would have a 60-second spot in the Big Game. The Bloomberg campaign took some…
The political game is headed to the Big Game this year. Michael Bloomberg, the billionaire former mayor of New York and Democrat presidential candidate looking to win the primary and ultimately unseat President Donald Trump, has already spent astronomical amounts in the 2020 race. Now the campaign is taking it to another level at next…
The one and only thing everyone in Washington agrees on right now is that we’re headed for trouble, thanks to nonsensical political ad policies recently announced by the biggest players in digital advertising. While Facebook has insisted on a laissez-faire approach to political ads, both Twitter and Google have put restrictions on the practice, which…
Two years ago, dating app OkCupid was the darling of the creative world. The brand’s “DTF” campaign from Wieden + Kennedy New York twisted the original meaning of the acronym with dozens of new sayings designed to move dating away from just hookups. The bold campaign–a first for OkCupid, founded in 2004–significantly boosted buzz, made…
There’s been much speculation as to whether Facebook will follow Twitter and Google’s lead in restricting political ads. And, indeed, it feels like political advertising has tipped into particularly dangerous, manipulative territory hastened by microtargeting and real-time analytics. But as many marketers have experienced, Facebook’s ad filters can be dangerously imprecise when labeling content “political.”…
Last week I sat with my friends to count our blessings and rejoice in the season of winter festivals. It will not surprise you to learn that we had some unexpected guests: the president of the United States along with the speaker of the house, the Senate majority leader, several sitting senators and congressional representatives…
As we head into the 2020 presidential election year, experts are forecasting a record-breaking amount of money spent on political advertising. With new avenues to reach voters, including a slew of social media platforms and OTT devices, campaign ad dollars will likely shift from traditional channels. Here are six key insights from the race gathered…
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