DDB California Names Todd Grantham President, CEO

DDB California has named Todd Grantham as the agency’s new president and CEO, based out of the agency’s San Francisco office, Adweek reports. Grantham fills the role vacated by Mike Harris in June.

Grantham arrives at DDB California from Goodby Silverstein & Partners, where he served as director of new business and associate partner. He originally arrived at Goodby back in 1996 and has held roles at the agency including  associate director of account management and managing director. He’s worked with clients such as Chevrolet, Saturn Adobe, Hewlett-Packard, Yahoo and Quaker Oats.

DDB North America President Mark O’Brien “cited Grantham’s brand experience, people skills and ‘respect for creativity’” in making the hire, according to Adweek. Grantham’s experience in developing new business was undoubtedly another factor, as the agency looks to rebound from losing Well Fargo to BBDO in March. Top accounts at the agency currently include ConAgra Foods and Clorox.

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mcgarrybowen CFO Joins KBS as First-Ever Global COO

Today we confirmed that Christine Moore, who most recently served as CFO at mcgarrybowen, has left the agency to join KBS.

Moore served as CFO of world markets at IPG Media Brands before joining mcgarrybowen in May 2013 to replace outgoing partner/CFO/COO Erik Vukmirovich. In her new role, she will serve as the first global chief operating officer at KBS.

The hire follows KBS’s acquisition of London-based Albion, and part of Moore’s new responsibilities will involve winning new business and further establishing the agency’s footprint in the UK and Europe.

Moore worked in several financial positions at IPG before joining mcgarry; prior to entering the agency world, she held the position of senior group manager, advertising procurement at PepsiCo.

In other mcgarry news, today the agency announced the hiring of Katherine Lumb to serve as group planning director on the Verizon account. Lumb joins from Publicis Kaplan Thaler, where she held the VP/director of strategic planning position and worked on such accounts as Procter & Gamble Oral Care (among others). Earlier roles include VP, director of strategy & analysis at Publicis Modem and VP, creative experience director at Publicis Dialog.

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David Povill Rejoins Deutsch L.A. as Creative Director

Today we learned that copywriter/creative director David Povill has rejoined the Deutsch L.A. creative team.

You may know Povill as a copywriter behind the “Little Darth” spot whose authorship is still debated by so very many, and our contact confirms that he has returned to Los Angeles to work on the VW account, among others.

W+K’s Portland office snagged Povill in 2011 after the Super Bowl spot went viral (creative director Eric Springer, who supposedly championed the ad, also left Deutsch in late 2011), and he spent more than three years there as senior copywriter. During that period, he worked on Dodge/Chrysler, Coke, Facebook and, perhaps most notably, the Old Spice “Smellcome to Manhood” campaign.

Before landing at Deutsch for his initial one-year-plus stint, Povill wrote copy for CP+B, TBWAChiatDay, and David&Goliath. (Sources tell us that Povill bears a striking resemblance to this guy, but we can’t confirm that fact.)

Expect new campaigns this Fall.

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Michael Goldberg Named CEO of Zimmerman

Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. (more…)

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Deb Boyda Appointed as Razorfish’s Central Region President

Razorfish has appointed Deb Boyda as president of its central region, based in Chicago, MediaPost reports.

Boyda will report directly to Razorfish North America CEO Shannon Denton in her new role, effective September 2nd. She will be responsible for overseeing profitablity and growth in the Chicago and Austin offices, as well as directing the region’s client base, which includes Kraft, Citi Retail Services and Car2Go.

Boyda arrives at Razorfish from Beam Global Spirits & Wine, where she served as vice president and general manager. During her three year stint at the company, she was responsible for marketing top Beam brands, including Skinnygirl, Courvoisier and Pinnacle. Prior to Beam, she served as president of brand group Interplay Ideas for almost four years and vice president, content for Miller Brewing Company for two. She last worked on the agency side as a managing partner of Ogivly & Mather from 2004-2006, where she led the team on Dove’s award-winning “Real Beauty” campaign. The Harvard graduate began her career at Euro RSCG, where she stayed for 13 years and worked her way up to managing partner before leaving to become senior vice president at Leo Burnett. (more…)

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i.d.e.a. Signs Canadian Vet to Lead Creative

Today San Diego’s i.d.e.a. — one of the fully-integrated agencies you’ll be seeing more and more of in coming years — announced plans to shore up its ad creative team by hiring Daniel Andreani as SVP/ECD.

While Andreani has an extensive history in the agency world, he spent much of his previous 20 years in the ad/design world working for Canadian shops.

Before joining his most recent employer MDC in New Mexico, Andreani spent two years as SVP/CD at BBDO’s Montreal office, producing work for clients like Campbell’s, Pepsi and Chrysler. Prior to that job, he spent nearly seven years as a partner/CD and art director at Sid Lee; previous employers include TAXI Toronto.

The press release notes that the hire follows i.d.e.a.’s acquisition of 4120, a production studio responsible for campaigns by IKEA, BMW and The San Diego Chargers (among others).

Campaigns to come.

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North American President Leaving Havas for Indie BDD

This morning AdAge ran a story confirming the eminent departure of Joy Schwartz, who most recently held the position of president of performance marketing, Havas Worldwide Chicago.

According to our tipsters, this came as news to those who work(ed) for her.

Schwartz, who spent more than twelve years with Havas, will run the just-announced Chicago office of BDD or Barrie D’Rozario DiLorenzo (formerly Barrie D’Rozario Murphy), starting next week. As the piece notes, the Minneapolis-based agency has expanded its executive team in recent months, hiring president and partner Kevin DiLorenzo from OLSON and opening a San Francisco office while preparing to set up shop in New York as well.

Our tips specifically claim that staffers received no announcement regarding Schartz’s departure — and that they learned of the news first thing this morning via the AdAge piece itself.

Contacts did not respond to AdAge or this blog, but other sources (who apparently know more than those who contacted us) told the magazine that the agency has begun searching for Schwartz’s replacement. She assumed the role of president in May after serving as co-president since 2009.

Updates as we receive them.

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KBS Names Two New CCOs

Today KBS appointed creative vets Jonathan Mackler and Dan Kelleher to share the CCO duties.

The announcement marks a larger staffing shift in which president/CCO Ed Brojerdi assumes the CEO role. His soon-to-be-former partner Izzy Debellis has left KBS for an unspecified creative position.

Kelleher most recently held the ECD title at Grey New York, and his name appears on this week’s DirecTV spotThe announcement comes almost exactly a year after Mackler officially parted ways with TBWAChiatDay, where he served as CD for nearly five years; he worked with Figliulo and Partners in the interim.

(more…)

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Arnold Names Two New Executives to Run Health and Wellness Practice

Today Arnold Worldwide named two executives to manage the recent expansion of its health and wellness service offering.

Christine Beeby and Gary Scheiner both have extensive agency backgrounds; Scheiner landed at Arnold earlier this year in the EVP/GCD role after leaving Rosetta where he served as CCO. He also spent time in the ECD role at TBWAChiatDay.

Beeby is a more recent addition to the Arnold roster, joining the agency in July after spending more than a decade at Ogilvy as EVP and senior partner specializing in healthcare and seven years as SVP/account director at Lowe New York.

While both have particularly relevant experience with healthcare and pharmaceuticals (Scheiner currently leads the accounts for “Sanofi’s diabetes and cholesterol franchises”), they’ve both worked with a wide variety of clients in automotive, tech, consumer goods and other categories.

In the release, Beeby reveals a bit more behind the strategy, writing:

“We envision creating a new model for the healthcare arena. We’ll pitch not only traditional pharmaceutical products, but will also target foods, hospitals, technology companies, doctor networks and similar products and services that require brand building and need to engage with consumers.”

The expansion may also explain July’s hiring of President Peter Grossman; he will lead the expanded practice in Arnold’s New York office.

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MDC Partner Network Names Lori Senecal President, CEO

MDC Partner Network has named Lori Senecal as president and chief executive officer, Adweek reports. Senecal arrives at MDC from Kirshenbaum Bond Senecal + Partners (kbs+), where Ed Brojerdi will inherit her role as chief executive officer. Senecal will begin the position in September, working closely with MDC Partner Network CFO/COO Andre Costereporting and reporting directly to MDC CEO Miles Nadal.

In the position, a new role for the division, launched last year to house MDC agency operations and corporate strategic resources, Senecal will “provide strategic counsel to agencies, identifying resources to fuel growth and deepening the MDC agency model.” Senecal will also join the board of directors for the holding company.

Before joining kbs+ back in 2009, Senecal served as president of McCann Erickson New York, while working on global accounts such as Coca-Cola and Nestlé. Before that she served as global chief innovation officer at McCann Worldgroup and co-founded TAG Ideation at McCann Erickson.

(more…)

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Partner/Co-Founder Leaving NSGSWAT

In case you missed it, agency “mad boy” and Kirshenbaum Bond Senecal & Partners founder Richard Kirshenbaum earned a bit of press coverage in AdAge last Friday.

The reason for the interview was the pending move of his new agency NSGSWAT and Eighty-Eight, a “social media company in which his agency has invested”. The two will soon complete a transition from their former space in SoHo into a new office located on Lower Broadway “overlooking the World Trade Center.”

The interview positions the move as further evidence of the industry’s growing distance from Madison Avenue, but Kirshenbaum sounds almost traditional in saying, “I never pretend to be a digital native, because I’m not.”

Kirshenbaum also discussed growth and recruiting in the interview, and his agency has undergone changes beyond its physical location in recent months. In May, co-founder/creative director Troy Lumpkin left to pursue other projects, and today we can confirm that fellow co-founder and CD Miles Skinner has also tindered his resignation.

Skinner tells us:

“…after almost 4 years I have resigned from my partnership and position at NSG/SWAT. As of 8/28 I will be going freelance to work on a number of creative projects both personal and professional.”

It would appear that Kirshenbaum himself is the last of the three principals mentioned in Stuart Elliot’s 2012 profile. No word on plans to replace either CD.

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UM Names Kasha Cacy U.S. President

Universal McCann (UM) has named Kasha Cacy as the agency’s new U.S. president, Adweek reports. Cacy succeeds Sarah Personette, who exits following maternity leave for a position as head of global business marketing at Facebook. In the new role, Cacy will be responsible for overseeing “business development, strategy, cross-channel planning and buying, analytics and custom content development for all North American accounts.”

Cacy has spent seven years at Universal McCann, most recently serving as global chief product officer. Prior to UM, Cacy served as senior vice president, group director strategic planning at McCann Erickson following a three-year stint at Ogilvy.

Global CEO Daryl Lee noted that Cacy is “beloved by her clients,” adding,”We’re making a strategic bet that someone who knows strategy and can act like a client consultant should be the front-face of the brand.”

“My focus will be very client-oriented,” Cacy said. “I have a passion for bringing in new clients, innovating new products and finding the best of what we have to offer.”

Following Cacy’s promotion the agency is looking for a new chief product officer, a search Cacy is reportedly helping to conduct.

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David&Goliath Hires Three New Creatives

LA’s David&Goliath announced the hiring of three new creatives today.

Dino Spadavecchia (above) will serve as GCD at the agency while longtime working partners Chris Hutchinson and Driscoll Reid assume creative director roles.

Spadavecchia most recently held the SVP/CD title at Leo Burnett in Chicago for nearly two years before going freelance in February; while the news of his new job first broke yesterday, he apparently moved west to join D&G back in May.

Hutchinson and Reid arrive from TBWAChiatDay after spending almost two years there as associate creative directors. Their arrival coincides with TBWA’s decision to hire Mark Peters away from Deutsch LA.

(more…)

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Creative Director Mark Peters Joins TBWAChiatDay LA

Today brings news that Mark Peters has joined the LA offices of TBWAChiatDay as creative director.

Peters made headlines here in 2010 when he left mcgarrybowen for Deutsch LA after a brief stint managing the Verizon account. At Deutsch, he served as SVP and played lead on Volkswagen (which recently taught our imaginary sons how to throw a baseball). Of course, he also worked on the famous Darth Vader spot that recently lost its “most viral ad ever” crown to…a Shakira video.

CCO Steven Butler writes, “Mark has an impressive background, and a rich history of creating inspiring, needle-moving campaigns for a slew of top-tier multinational brands”. His resume includes periods serving as art director at Ogilvy LA and Martin, and prior to joining mcgarrybowen in 2010 he handled BMW, Kohler, AT&T, Legacy and L.L. Bean as ACD at GSD&M.

In his new role, Peters will no longer be a one-client guy: he will work across accounts including Southwest Airlines, Nixon, Gatorade and NKLA (No Kill Los Angeles).

One factoid we gleaned from the release: Peters played both collegiate and professional soccer before settling into a more workaday career in the ad world.

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Another Agency Vet Joins Apple

Don’t call it a flood, but yet another creative agency veteran has joined Apple.

In this case, Apple went overseas in its ongoing talent search, signing creative director David Burdon as the newest member of its in-house design team.

The Drum reports that Burton’s London-based agency/design consultancy Glad recently closed, and now we have a better idea as to why: he moved to San Francisco to serve as senior art director at the Mac-maker.

That blog is still awaiting the official Apple comment that will never arrive, but this move definitely fits into a pattern of hires: earlier this week the company announced the addition of former Nike/Burberry social chief Musa Tariq to Angela Ahrendts’s expanding in-house team.

The big question: what does the company plan to do beyond creating more ads like this one?

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Y&R Promotes Shelley Diamond to Chief Client Officer

Shelley Diamond, formerly worldwide managing partner at Y&R, has been promoted to chief client officer. She will continue to serve as a member of Sable’s Global Executive Committee.

Throughout her tenure at Y&R, Diamond helped build the Xerox, Dell and Campbell’s teams and other key accounts. She led Y&R New York from 2007 to 2010, during which she presided over strong organic growth with Y&R’s clients and helped bring in new business.

Now for the accolades: In 2013, Shelley was selected by Business Insider as the 11th Most Powerful Woman in Advertising, and in 2005, she was recognized as a “Working Mother of the Year” by The Advertising Women of New York and Working Mother Magazine.

(more…)

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Producer Matthew Anderson Joins FCB Garfinkel

Matthew Anderson, longtime producer at various agencies, will now serve as director of content creation at New York’s FCB Garfinkel.

Anderson, who has spent nearly two decades in the ad industry, served as director of brand production at JWT for almost five years before accepting the new job; you’ll find his name in the credits of many of the shop’s most memorable recent campaigns. He began his agency career with a ten-year stint in production at Y&R and more recently performed related roles at CP+B, Hill Holiday and NumberSix.

Anderson has created work in every major format for clients ranging from Rolex, Burger King, Puma and Nestle to Vespa, Kleenex and Wilkinson Sword Quattro Titanium Body.

He will report directly to agency CEO/namesake Lee Garfinkel.

In the release, Garfinkel writes that Anderson “has a track record of fostering a culture that puts ideas and problem-solving – no matter the challenge – first and foremost”, calling him “just the kind of passionate production partner we need.”

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CCO Jeff Benjamin Out at JWT

We can officially confirm a series of tips we received this morning: chief creative officer Jeff Benjamin will soon be former CCO at JWT.

Despite the claims of several tipsters, the agency’s press release holds that Benjamin will leave to launch “a new creative venture” (though we get no specifics on that project).

One source says that Benjamin, who joined JWT from CP+B in 2012, was “very out of place” at the agency from the start. Contrary to prevailing stereotypes, he was more “an indie agency guy than a Mad Man”, and his non-traditional way of doing things (which often included working unusually long hours and calling fellow creatives at odd times) did not sit well with upper management.

(more…)

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Changes at Deutsch LA

Today we can confirm tips about two staffing changes at Deutsch LA: one arrival and one departure.

First, the agency signed Josh Hirsch as its new EVP/executive creative technology director.

Hirsch was CTO at Publicis Kaplan Thaler before the move, and he arrives to replace the outgoing CTO Trevor O’Brien, who left to devote himself full-time to The Experiment, a startup he co-founded.

In the new gig, Hirsch will oversee the Deutsch in-house development team responsible for redesigning the websites of clients like Taco Bell. Mediapost helpfully tells us that “His well-known creative achievement to date is his contribution to the HBO Voyeur Project while working at Big Spaceship.”

Also: friend of the site and all-around good guy Jeff Sweat, who previously served as SVP of PR and social media at Deutsch, has left to accept a job at 72andSunny. No word on Sweat’s official title in his new position at this time, though we look forward to accepting all his future pitches.

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Two TBWA Staffing Updates

Today we learned more about the status of two now-former TBWA executives: TBWAChiatDay ECD Patrick O’Neill has joined a startup and George Nguyen is no longer managing director or chief strategy officer at TBWAToronto.

The news about O’Neill, who left the agency back in January in a move that inspired quite a bit of speculation on this very blog, broke yesterday with the announcement that his new position would be CCO at Theranos, a consumer healthcare tech company based in Silicon Valley that focuses on offering testing services outside the lab at its many “testing centers” (some of which have recently appeared in Walgreens).

(more…)

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