Sep 02

Michael Goldberg Named CEO of Zimmerman

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Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. (more…)

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Jul 10

CEO, VP Out at Zimmerman

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This morning we confirmed changes at the top of the Zimmerman organization. Over the past seven months, three C-level staffers have departed:

Zuckerman was the most recent party to leave the agency in June; we have no official statement from Zimmerman regarding the current status of these three or the search for their replacements.

A refresher: these changes come approximately one year after the last major reshuffling at the Tampa agency. In the first half of 2013, EVP Chris Apostle left after just a month to occupy the EVP/CSO position at Integrated Media Solutions while Patregnani went from President to CEO and Andrew Varga, former CMO at one-time Zimmerman client Papa John’s, assumed Patregnani’s old role.

A quick look at the shop’s site finds that the profiles in question have indeed been removed and that no one currently occupies the CEO or VP positions.

In other Zimmerman news, this week brought word that former client hhgregg is now current client hhgregg.

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Mar 26

Here’s a Quick Update to the Zimmerman Tale

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So, yes, we have an addendum to the Zimmerman news that may be worth repeating in a separate post because of leadership changes, mainly that Pat Patregnani (this guy) will move into the role of CEO at Omnicom-owned agency while founder Jordan Zimmerman shifts to the founder/chairman post. On another executive note, if you haven’t heard, Andrew Varga has resigned from his post as chief marketing officer of Papa John’s to take on the role of president at Zimmerman, which has been a client.

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