How gay does this Whopper look to you?
See, that was a trick question: packaging aside, it looks and tastes exactly like every other Whopper.
On that point, here’s the spot promoting it from DAVID, which premiered today:
This ties quite nicely into the brand’s new (contentious) “Be Your Way” tagline…
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Today Burger King dropped the first spot by its new global AOR, WPP agency David.
As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.
It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.
The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).
The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?
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