Feb 03

Bono Tries to Guilt You Into Downloading U2?s New Song

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You probably saw the trailer for U2′s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono‘s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2′s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2′s music. Credits after the jump. continued…

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Mar 14

Miller Lite Adds Celebrities to Your Crew

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Three guys walk into a bar with The Hangover‘s Ken Jeong. That’s all you need, because Jeong will take care of the rest with his ridiculous facial expressions. No punchlines necessary. Give him a pig and a cabana, and he’ll deliver the goods. Even though Miller Lite makes terrible beer, their new campaign from Saatchi & Saatchi, which also features Roots/Late Night with Jimmy Fallon drummer Questlove and UFC Hall of Famer Chuck Liddell, provides a blueprint for integrating celebrities into advertisements. It’s easy and boring to let John Krasinski do voice-over work for a Coke commercial, but with a little thought and some strong writing, you can get Ken Jeong into a cowboy costume.

Liddell may be irrelevant to the public at this point in his career, but Jeong and Questlove are recognizable and likable. Most guys would love to have either celebrity in their crew, even if it meant using the word “crew” and having to drink Miller Lite. And in some twisted way, that will probably sell more Miller Lite. But now that celebs want to hang out with regular guys, can we get James Harden to trade his friend D for Ken Jeong, setting up possibly the greatest commercial of all time? Now, that would be Miller Time.

“Questlove” and credits after the jump.

continued…

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