Oct
14
EVB Introduces Feline to Wearable Tech for 9Lives
Posted in: UncategorizedEVB has launched a new digital campaign combining the Internet’s love of cats with the burgeoning phenomenon of wearable tech for cat food brand 9Lives.
In the trailer, EVB introduces Morris (the cat) to wearable tech, or, as his owner calls it “a face computer.” Morris seems pretty jazzed on the experience, impressed that it appears to know everything about him. It’s a bit on the cheesy side, but should appeal to cat lovers (and who else is watching an ad for cat food?). You can check out the trailer above, but for the complete interactive experience, including Easter eggs leading to 9Lives coupons and a Morris poster, head to the site. (more…)
New Career Opportunities Daily: The best jobs in media.
More dispatches from the ether as we wind down our quick trip to Austin. After spending just 10 months in L.A. at 72andSunny, where he served as ACD/copywriter on efforts for Samsung including last year’s 