Jan 23

Bausch & Lomb by Point Blank, Mumbai

Posted in: Uncategorized

Globally, Glaucoma is the second leading cause of blindness after cataract. In India, approximately 11 million people have lost their vision due to this incurable disease. Compliance is a major concern in treating Glaucoma as nearly 50% of patients admit non-continuous use of medications by 6 months after start of therapy. Multiple dosing limits patient’s adherence to the treatment and thereby, worsens the condition. Patients feel that the treatment of Glaucoma is inconvenient and interferes with their day-to-day life. Bausch+Lomb’s Travoflo is a convenient once-daily-dosing therapy for Glaucoma, which is aimed at improving patient compliance by reducing the number of interruptions and improving the overall outcome.

Advertising Agency: POINTBLANK Advertising, Mumbai, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Art Directors: Pankaj Bhatia, Krishna Kumkar
Copywriters: Smruthy Nair, Guruguhan Iyer
Account Manager: Ruchelle Dias
Account Executive: Shreyas Pinglekar

travoflo_shopping

travoflo_travelling

travoflo_working

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Dec 19

Desowen by Point Blank

Posted in: Uncategorized

Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director: Gayatri Chauhan
Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar
Copywriters: Guruguhan Iyer, Sherry Italia
Account Manager: Apeksha Kapadia
Graphic Designers: Nilesh Sawant, Awais Siddiqui
Photographer: Nikhil Shivdikar

 

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