HeartKids WA: Open Heart Lift

Advertising Agency: SHEDcsc, Australia
Executive Creative Director: Andrew Tinning
Creative Director: Drew Ridley
Art Director: Matt Ridley, Drew Ridley, Andrew Tinning
Copywriter: Andrew Tinning, Andrew Tinning

A Good Day to Die Hard: Bomb

Display for the movie “A Good Day to Die Hard”, in a bomb format, installed at movie theaters and subways stations.

Advertising Agency: OFF Publicidade e Propaganda, São Paulo, Brazil
Creative Director: Andrei Ivanoff
Art Directors: Felipe Dias, Daniele Chiarantini
Copywriter: Andrei Ivanoff
Graphic Producer: Carlos Alberto de Francis Filho
Co-producers: Bruno Zago, Marcelo Quintino
Account Executives: Caline Fonteneau, Thiago Romão
Media Director: Carlos Querino

Hashahar Haole: Engaging Signs

Advertising Agency: Inbar/Merhav/Nissan, Tel-Aviv, Israel
Creative Director: Robby Nissan
Art Director: Raphael Nattiv
Copywriter: Yulia Feldman
Photographer: Omer Messinger
V.P strategy: Yahav Draizin
Supervisor: Anat Perlis
Account executive: Uri Avrahami
Social networks manager: Elli Omazgin
Digital account executive: Amit Vermus

Weather Channel Soaks Bus Commuters

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Commuting to work in the morning is usually an insular, inward-focused, introspective, unexciting, reflective, mundane, uneventful experience. Unless, of course, you decide to get on the bus at a Weather Channel-sponsored busstop that’s promoting a new Android app.

Just when you are at peace with yourself, ignoring everything and everyone around you, the last thing you want is for it to rain. Rather, for it to rain INSIDE THE BUS SHELTER that has been outfitted with spinklers as props to help hype just how precise the new app is at forecasting.

Right, that sells the app. More likely, it pisses people off and sends then running off to Accuweather.

Pixels Not Paper: Tree Ring

“The average U.S. office worker will use 10,000 sheets of copy paper this year mostly to end up in desk drawers, filing cabinets and trash cans. Fortunately, it’s easy to change that.
Whenever possible, read documents on screen, instead of printing them. You’ll be helping save money, the planet, and our trees from the unkindest cut of all.”

The average office worker in the U.S. consumes about 10,000 sheets of copy paper each year. “Pixels not Paper™” is a non-profit charitable initiative lead by Pumped For Change aimed to raise awareness about the urgent need for businesses to reduce their paper consumption. As part of the message we want to educate people about the very real environmental and economic costs of excessive paper use and the equally important benefits of tree conservation. The posters were installed in public transit locations reaching passengers on their commutes to and from work / offices.

Advertising Agency: Pumped, Inc, Miami, USA
Creative Director / Art Director: Carlos Peña
Copywriter: Jef Loeb
Graphic Designer: Cyn Lagos

Faculdades Barros Melo: Tools

Faculdades Barros Melo has, along more then a decade, growing the majority of the talented young professionals of Northeast Brazil. Most of them are well positioned in some major agencies in the country and abroad, being recognized and awarded worldwide.

Advertising School: Faculdades Barros Melo, Brazil
Creative Director: Daniel da Hora

Top Charoen Optical: Welcome Back the Sight

Welcome back the sight- Facebook application that builds connection between glasses donors and receivers. The first time of being giver and receiver in return.

Advertising Agency: JWT, Bangkok, Thailand
Executive Creative Directors: Satit Jantawiwat, Clinton Manson
Associate Creative Director: Korakot Konkaew
Senior Art Directors: Kittiwong Sudtanakit, Korakot Konkaew
Copywriter: Clinton Manson, Panitarn Luksanakiat
Web Designer: Saravut Jamjod
Project Manager: Phakpoom Surapongsanuruk
Digital Technology Manager: Ronnatouch Pomee
Multimedia Developer: Chonlatit Wetchasilp
Flash Animator: Nongyoa Dungdee
Web Programmer: Wimada Kawkrue
Business Director: Hansa Wongsiripitack
Digital Planning Director: Chatree Chokmongkolsatian
Senior Digital Planner: Sareelunta Wongwannakul
Traffic / Planning Coordinator: Paweena Promtong
Creative Service Supervisor: Daoroong Viraphandu
Production House: Ad Appetite

OGGI: Kitchenware

Advertising Agency: Think Factory, Bangkok, Thailand
Creative Director: Aniruth Assawanapanon
Art Directors: Nuttawut Rattanajeena, Aniruth Assawanapanon
Copywriter: Permboon Malaiwan
Illustrator: Nuttawut Rattanajeena

McDonald’s: Cocio Summer Shake Up!

In 2012 McDonald’s introduced their idea of a perfect summer mash up: A chocolate milk / milkshake hybrid called Cocio Summer Shake. We were briefed to make a banner campaign. But challenged the client to go further than that – and let users create their own “summer mash up” in the form of a musical track. This allowed us to use the radio media in a different way – by making the airwaves available for playing user generated content. It also gave us the opportunity to make “Cocio Summer Shake” a social experience rather than just another product promotion.

Advertising Agency: DDB, Copenhagen, Denmark
Concept: Simon Naver / Caspar Bock
Art direction, interaction & webdesign: Jacob Grubbe / Simon Naver
Motion design: Jacob Grubbe
Development: Palle Aufeldt
Music: Anyines
Project management: Madeleine Næsborg

Znak.com: Extremist Constitution

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harisov
Art Director: Irina Korotich, Natasha Kotovskaya
Copywriter: Constitution of the Russian Federation
Additional credits: Dmitry Kolezev

Online school of Glavbukh Magazine: Loading of knowledge

Advertising Agency: SmartHeart, Moscow, Russia
Creative Director: Stanislav Okruh
Art Director: Yuriy Mikhalchenko
Copywriter: Daniil Usma

Miami Ad Students Propose Solution to Empty Libraries

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Here’s an ingenious idea. Now that the internet is available almost anywhere, people are able to do “instant research” to learn about anything on their smart devices. For a fictional project, Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez developed subway campaign that allows people to grab the first ten pages of a book while riding the subway using near field communications. Once finished they will be informed of the closest libraries so they could finish their story.

The campaign is admirable in the sense that it’s aim is to get people to the library but what’s to stop the person from simply downloading the book from Amazon or somewhere else on the internet once they leave the subway instead of going to the library.

In any event, getting people to read is the key whether they do it with a book from the library or on their digital device.

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I Am Not A Virgin: Projections

Creatives: Peter Heron, Walt Connelly
Director: Walt Connelly
Editor: Heather Danosky
Asst: Nat Magee
Editorial/Post: FLUID
Executive Producer: Laura Relovsky
Mix: Mr. Bronx Audio
Mixer: David Wolfe
Music: Bleeding knees Club

HeartKids WA: Streetheart

Advertising Agency: SHEDcsc, Australia
Executive Creative Director: Andrew Tinning
Creative Director: Andrew Tinning, Drew Ridley
Art Director: Matt Ridley
Production company: Direct Image
Assoc Art Director: Alix Tinning
Illustrator: Matt Ridley, Daniel Tinning, Andrew Tinning, Drew Ridley, Alix Tinning
Print Producer: Paul Maas

JCDecaux: Like

Advertising Agency: Y&R, Tel Aviv, Israel
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Shay Israel
Copywriter: Oz Frenkel
Producer: Shira Robas & Lirona Spivak
Retoucher: Boaz Rosemberg

The Kraken Black Spiced Rum: Giant Tentacle

Advertising Agency: Dead As We Know It, United States of America
Executive Creative Director: Mikal Reich

Morres Furniture Store: The Cosy Container

Advertising Agency: 10, Belgium
Advertising Agency: Scheepens, Belgium
Creative Director: Olaf Meuleman, Jeroen Goossens
Copy: Olaf Meuleman
Art Director: Jeroen Goossens
Account: Antoine De Jong, Dagmar Franken, Heidi Antonis

JCDecaux: No more paper & paste

Advertising Agency: Kelly and Pling, Stockholm, Sweden

Aquafresh: Shining Billboard

Advertising agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative director: Idan Regev
Art Director: Yosi Even Kama
Copywriter: Uri Shoham
Client manager: Anat Leventon
Supervisor: Mor Reuveny
Account Executive: Keren Shlush
Studio: Shlomi Barda
Photographer: Yaron Izhakov

Premier Tree Solutions: Chop My Tree

“Using names of trees that they cut down, we came up with fun copy lines to sell their service.”

Advertising Agency: Bent Fork Design, USA
Creative Director: Eddy Herty