The campaign, which features seven athletes sponsored by TD Ameritrade, draws a parallel between their long journey to the Olympics and the fortitude required of long-term investors.
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Producers will track teams and leading players for a seven-hour series focusing on the Sochi Games and five outdoor stadium games during the league’s regular season.
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As talks continue over whether N.H.L. players will go to the Sochi Games, there is concern that other leagues may ask the I.O.C. for the same concessions.
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