A 12-year, $4.9 billion deal that gives Rogers Communications the rights to all national hockey telecasts in Canada beginning next season surpasses the league’s agreement with CBC, TSN and a French-language cable network.
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Producers will track teams and leading players for a seven-hour series focusing on the Sochi Games and five outdoor stadium games during the league’s regular season.
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Looking beyond the lockout that canceled 510 games this season, a new ad recalls the competitive history that has attracted fans to the game.
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As talks continue over whether N.H.L. players will go to the Sochi Games, there is concern that other leagues may ask the I.O.C. for the same concessions.
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