Burger King made headlines earlier this year after deciding to leave global AOR Mother for David just as it had left CP+B for mcgarrybowen.
David’s most prominent work for the client to date concerned the debut of an especially colorful Whopper at San Francisco’s Gay Pride parade, but this new campaign reminds us that the chain continues to turn work with other agencies. The spot comes from Culver City agency Pitch, which has been working with BK for over a decade; Pitch was the only creative shop to survive Burger King’s January purge.
How many dated references appear in this ad?
Yes, the Yumbo is — or was — a real thing. Like the McRib, it appeared briefly and then grew tastier by virtue of its own absence.
Last year, Goodby Silverstein & Partners celebrated the holidays with their “BIG: Color” spot for the NBA, which they sometimes refer to as “Carol of the Balls” (sounds a bit gross to me.) Following on the success of that spot, the agency has put together another NBA Christmas carol for hoops fans, this time taking on the ubiquitous Christmas song known variously as “Jingle Bells” and “One-Horse Open Sleigh.”
The spot, “Jingle Hoops,” (the folks over at Goodby are undoubtedly referring to it as “Jingle Balls”) features five of today’s biggest NBA stars – Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James– wearing Special Edition Christmas Day Uniforms and shooting hoops rigged with jingle bells, to a certain famous Christmas tune. Since the song normally ends with a shout of “Hey,” they had LeBron finish things out with an enthusiastic dunk. It’s a simple idea, well executed (personally I think they did a better job than with “Carol of the Bells” last year), that I imagine most NBA fans can appreciate.
Personally, I think it’s a bit early for Christmas/holiday stuff (Can we please wait until Thanksgiving?), but that’s a losing argument since the entire world has decided that November 1st (and sometimes earlier) is the proper time to start the winter holiday onslaught. Given that, the song choice is kind of appropriate, since “One-Horse Open Sleigh” was originally composed for Thanksgiving.
The Special Edition Christmas Day Uniforms are part of the Adidas Winter Court collection and will be worn by NBA players exclusively during Christmas Day games. Interested parties can purchase the uniforms online at the NBA store. Credits after the jump. continued…
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