Hasta La Creative!

In today’s other VML news, the WPP-owned, Kansas City-based agency promoted Dave Quintiliani to group creative director at VML New York, Stephen Martin to group creative director at VML Kansas City, Jen McDonald to executive director, client engagement and Jordan Cochran to managing director, client engagement. 

Quintiliani will now be primary creative lead on VML New York’s Dell account, reporting to VML New York executive creative director and managing director Mike Wente. Quintiliani has served as a creative director for VML New York since March of 2015 after working as VP/ACD at Publicis New York (Vicks, Honda, General Mills, etc.) and holding senior art director roles with McCarthy Mambro & Bertino and Modem Media.

“Dave has made tremendous strides in helping elevate work across the board for Dell,” Wente said in a statement. “His digital technologies knowledge, integration with design and user experience will continue to set vision and drive concepts for all interactive experiences.”

Martin will be tasked with leading a creative team on accounts including Bayer, the Tennessee Department of Tourist Development and Kashi while reporting to executive creative director John Godsey. Martin is a veteran of Wunderman TeamDetroit, JWT and McCann, where he was VP/senior art director working with such clients as GM, Delphi and Michigan Tourism.

McDonald joined VML as a group account director back in 2008, was named a partner three and a half years later and received a promotion to managing director of client engagement in May of 2013. During her time with the agency, she has worked on Wendy’s, Napa Auto Parts, Dell, Sam’s Club, Navistar and MillerCoors after holding various marketing leadership roles at Revolution Health, AOL and XM Radio. “Jen places relentless focus on problem solving, strategy and elevating VML’s 360-degree offering to clients,” said VML chief client officer Chuck Searle. 

Cochran has spent over 14 years with VML Kansas City, most recently serving as group account director. During that time he’s led initiatives for brands including MasterCard, Carlson Hotels, Darden, Korean Air and, currently, Sprint. Like McDonald, Cochran will report to VML chief client officer Chuck Searle.

Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created in conjunction with WPP sibling VML along with Dell, will include broadcast, digital, OOH and print work and is the first major effort for the brand since it officially went private a couple of months ago.

“Beginnings” is an homage to the “modest starts of some of Dell’s most notable corporate customers,” including Whole Foods, Under Armour, Skype, TripAdvisor, and Shutterfly. The campaign kicks off tonight with a TV spot celebrating the dreamers who recognize that innovation starts with new ideas. Set to a cover of “This Magic Moment” by The Felice Brothers, the ad goes through the humble beginnings of these and other successful corporate customers before likening them to Dell’s own humble beginnings, in a dorm room in 1984. The spot’s unfettered optimism seems appropriate for the start of a new year, and it only makes sense for the company to look back at its history, given its recent leveraged buyout.

The full 60 second ad will be followed by both the full version and a 30 second abridged version airing across broadcast and cable networks for the next several weeks, including during the 2014 Winter Olympics in February.

The television campaign will be accompanied by “high-impact digital and OOH billboards…in Times Square, with the TV spot and banners viewable on Taxi TV in cabs throughout the city.” There will also be a “mix of traditional and digital billboards” at the Austin-Bergstrom International Airport in Austin, Texas. Credits after the jump. continued…

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