MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…

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MRY Appoints 360i Alum as First CMO

It looks like MRY is on a senior-level staffing streak of sorts. Less than three weeks after bringing on AKQA alum Ian Chee as chief strategy officer and simultaneously promoting Matt Rednor to chief innovation officer, the NYC-based shop formerly known as Mr. Youth has appointed David Berkowitz as its first-ever CMO. Berkowitz joins MRY after spending seven-and-a-half years at Dentsu-owned agency, 360i, where he last served as VP of emerging media and worked with brands including Kraft, H&R Block and Bravo.

Regarding the hiring of Berkowitz, who has also moonlighted as an online marketing columnist for the likes of Mediapost during his career, MRY CEO Matt Britton says in a statement, ““David has a proven track record of seeing what’s just around the corner and creatively applying it for the world’s leading brands for more than a decade; in addition to being a riveting thought leader with a standout industry pedigree, there is no doubt that he will raise the bar for our team and our client partners.”

Current client partners at MRY, which of course merged with LBi this year, include Coca-Cola, Symantec and Neutrogena.

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AKQA’s Chee Splits for MRY? (Updated)

Well, a phone call confirms at the very least that Ian Chee, who’s spent the last three years give or take as director, co-head of strategy/planning at AKQA New York, is no longer with the agency. From what we’ve been told on the Spy line, Chee’s moved over to fellow NYC operation MRY (formerly Mr. Youth), which of course merged with LBi a few months ago, to serve as its head of planning. We’ve been told that Chee assumed his post at MRY this week, but as far as his old position at AKQA goes, no word yet if there are any immediate plans to replace him.

Prior to AKQA, Chee held senior strategic planning positions in both the Asia-Pacific region and New York at the likes of Leo Burnett, McCann (global lead on Intel and Pfizer) and Digitas (on Delta among other clients).

Update: MRY has confirmed that Chee has indeed joined the agency as chief strategy officer and will oversee all planning and strategic output across its U.S. offices (counting NYC, Atlanta, San Francisco and soon, L.A.). With Chee’s arrival, MRY has in turn promoted Matt Rednor, who’s been with the agency since 2010, from chief strategy/innovation officer to simply chief innovation officer.

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