Nov 24

Leo Burnett Ties Samsung to High Fashion in New Campaign

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Last week saw the debut of Leo Burnett Chicago’s latest work for client Samsung. The spot looks to tie the client to high fashion brand Swarovski via a series of bling-worthy tech accessories.

In the one-minute ad (double-length version here), a particularly fashionable young woman manages to navigate her way through the various inconveniences of modern Lisbon without flinching…all while calling our attention to her fancy phone case and watch band.

The ad is called “Changes” and the campaign tagline is “Dress your device up, no matter what the occasion.”

Details and credits after the jump.

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Oct 14

Nintendo, Leo Burnett Channel ‘Inception’ in Mario/Luigi Spot

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In a spot that brings to mind Christopher Nolan’s Inception, doctors observe and interact with a sleeping Luigi to alter the dream world he resides in while sleeping.

At the beginning of the spot one of the doctors announces that the Nintendo 3DS “Will allow us to view the strange dreams of our friend Luigi.” The doctors probing a sleeping Luigi premise is balanced nicely with gameplay footage, including tiny Luigis forming a hammer and then a ball to battle enemies. At one point a doctor pulls on Luigi’s mustache, which acts as a slingshot for Mario in Luigi’s dream world. The typical Mario franchise charm is in full effect here.

“Sleeping Problems” incorporates gameplay into the spot in an organic way (not always easy to do), while making the game seem like a lot of fun. In fact, this makes me really want a 3DS. This is a problem, mostly because I can’t afford a 3DS any time soon. So thanks for that. Jerks.

Christopher Nolan could not be reached for comment. Credits and “bloopers” video after the jump.  continued…

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