May
20
Media Decoder: Gillette Taps Superman to Connect With Customers
Posted in: UncategorizedGillette is asking fans to explain how Superman shaves in an unusually playful promotional campaign tied to the June 14 release of “Man of Steel.”
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Apr
25
Warner Bros. Enlists Walmart Stores to Promote ‘Man of Steel’
Posted in: UncategorizedIn an unusual partnership, about a million tickets to early screenings will be put aside for customers at Walmart stores.
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