Hasta La Creative!

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV’s NFL Sunday Ticket.

These guys have a “friendly rivalry.” One roots for the New York Giants, and the other for the Dallas Cowboys. At first, viewers might think it’s just a moment of roughhousing between friends, but they eventually make it clear by saying that, while they may argue sometimes, “we’re just like any couple.”

Despite the nod to the Cowboys, the ad from Grey New York was almost certainly filmed before the team signed Michael Sam, the first openly gay player to be drafted into the National Football League. The spot broke last Thursday during the NFL’s first regular-season game between the Green Bay Packers and the Seattle Seahawks.

Sports has factored into several pro-LGBT ads lately. To protest Russia’s anti-gay laws ahead of the 2014 Winter Olympics in Sochi, a Canadian equal rights group created a PSA that claimed, “The games have always been a little gay,” a reference to the visual association one might make concerning the two-man luge. While applauding the spot’s good intentions, some felt the humor reinforced stereotypes. Norwegian apparel firm XXL took a different tack with its mini-epic Olympic commercial with a lesbian twist .

Some commenters have disparaged the “little yippity dog” in the DirecTV spot as a homosexual cliche, but it otherwise has received a pretty warm response from LGBT advocates. The ad scores because it levels the playing field and presents its themes in the same loud, goofy and accessible style as the client’s other “Most Powerful Fan” commercials. Here, sports fandom becomes a fun, credible metaphor for inclusiveness. DirecTV called the right play.

Via The Advocate.

Prepping for a two-man luge race looks like two dudes humping, says a new PSA from a Canadian equal rights group protesting Russia's anti-gay laws ahead of the 2014 Winter Olympics in Sochi.

The spot, created for the Canadian Institute of Diversity and Inclusion by agency Rethink Canada, shows a pair of spandex-clad sledders rocking back and forth before launching down the track, all to the tune of synth pop classic "Don't You Want Me" by The Human League.

"The games have always been a little gay," says the ad's copy. "Let's fight to keep them that way."

Russia's law prohibiting the promotion of homosexuality and a broader environment of LGBT discrimination has drawn widespread criticism, and on Tuesday, U.S. Olympic sponsor AT&T became the first large advertiser to join in the protests.

While many will chuckle at and share the "Luge" ad, the spot is not without its glaring flaws. 

The Olympics have always been a little gay because certain sports happen to include activities that could be interpreted as homoerotic? Doesn't that joke basically just reinforce juvenile stereotypes rather than challenging them?

If you're going to talk about how The Olympics have always been a little gay, why not focus on the pioneering homosexual athletes who've competed rather than saying that it's "gay" for two men to work closely together?

The message that homosexuality has always been a reality and should be openly accepted  is definitely one worth promoting, especially at a time when the Olympic host country is explicitly sanctioning homophobia. But resorting to frat-boy humor that would be dismissed as homophobic if it came from anyone except an LGBT advocacy group? That's not going to do anyone any favors.