Hasta La Creative!

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overlystylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they’re (spoiler alert!) against it.

That stance is nothing new. What’s galling is the ad’s appropriation of LGBTQ themes to marginalize LGBTQ people and their rights under the law. The ad, with a straight face, position Catholics as a persecuted group for not having their message of intolerance (here ludicrously recast as its opposite) widely accepted these days.

The video even plays like a coming-out video for Catholics who are afraid to take the “brave” step of voicing their objection to equality. That’s a shockingly audacious tactic—disrespectful and despicable, to say the least.

Beyond that, it is rather illogical. You can’t reposition a group as oppressed when there is no movement to oppress them. And you certainly can’t equate being called a bigot for spouting intolerance with anything near what members of the LGBTQ community have experienced for decades. 

The empowering music is on point, though. 

Oh, and thankfully there’s already a parody…